Measuring Your Media Profile

Author by : Dermot H. McKeone
Languange : en
Publisher by : Gower Publishing, Ltd.
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 271
File Size : 47,7 Mb
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Description : Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.


Mass Media

Author by : James B. Martin
Languange : en
Publisher by : Nova Publishers
Format Available : PDF, ePub, Mobi
Total Read : 72
Total Download : 524
File Size : 45,8 Mb
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Description : Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.


Evaluating Public Relations

Author by : Tom Watson
Languange : en
Publisher by : Kogan Page Publishers
Format Available : PDF, ePub, Mobi
Total Read : 79
Total Download : 779
File Size : 44,5 Mb
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Description : Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.


The Public Relations Strategic Toolkit

Author by : Alison Theaker
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 79
Total Download : 867
File Size : 47,6 Mb
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Description : The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.


Media Relations In Property

Author by : Graham Norwood
Languange : en
Publisher by : Taylor & Francis
Format Available : PDF, ePub, Mobi
Total Read : 39
Total Download : 723
File Size : 54,9 Mb
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Description : Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include: the strategic aims and benefits of good media relations promoting good media relations practice throughout your organization an overview of property opportunities across the UK media understanding journalists and what they want do's and don'ts of working with the media developing a media relations plan the costs of media relations programmes. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.


Applications Of Computer Content Analysis

Author by : Mark D. West
Languange : en
Publisher by : Praeger
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 323
File Size : 54,6 Mb
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Description : This volume presents exemplars of new methods and theoretical approaches for the analysis of digitized textual material via computer content analytic methods.


Qualitative Data Analysis

Author by : Carol Grbich
Languange : en
Publisher by : Sage Publications Limited
Format Available : PDF, ePub, Mobi
Total Read : 55
Total Download : 744
File Size : 49,7 Mb
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Description : Qualitative Data Analysis: An Introduction provides a thorough but very accessible reference guide to epistemological changes and their impact on the field of qualitative research, together with a practical guide to the wide range of approaches social science researchers and postgraduate students are currently using to design and analyze this form of data. This is a book that will rapidly be recognized as essential for social researchers attempting qualitative approaches. It provides a first-class, reliable guide to the basic issues in data analysis with detailed examples, a glossary, further reading lists, and summaries of key points provided throughout the text.


Books In Print 2004 2005

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 83
Total Download : 934
File Size : 48,6 Mb
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Description :


The Cumulative Book Index

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 413
File Size : 53,9 Mb
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Description : A world list of books in the English language.


Currents

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 488
File Size : 50,5 Mb
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Description :


Color Correction For Digital Photographers Only

Author by : Ted Padova
Languange : en
Publisher by : John Wiley & Sons Incorporated
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 107
File Size : 45,8 Mb
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Description : Provides instructions on color correction techniques for digital photography, with information on such topics as color modes, using camera raw, tone and brightness, colorcasts, and colorizing black and white photographs.


Survey Of Buying Power

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 32
Total Download : 328
File Size : 49,8 Mb
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Description :


The School Library Media Center

Author by : Ruth Ann Davies
Languange : en
Publisher by : New York : Bowker
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 308
File Size : 40,9 Mb
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Description : Examines current changes and trends in scholl librarianship and suggests guidelines for achieving and effective library media program.


Dpict

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 25
Total Download : 821
File Size : 55,9 Mb
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Description :


Social Media For Business

Author by : Linda Coles
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 311
File Size : 40,6 Mb
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Description : The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.


Mediaweek

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 75
Total Download : 632
File Size : 46,6 Mb
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Description :


Beverage Media

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 690
File Size : 42,9 Mb
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Description :


Tests And Measurements

Author by : W. Bruce Walsh
Languange : en
Publisher by : Pearson College Division
Format Available : PDF, ePub, Mobi
Total Read : 48
Total Download : 937
File Size : 46,7 Mb
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Description : This brief paperback is concerned with presenting basic concepts in tests and measurement and contributing to a more intelligent understanding and use of psychological and education tests. Designed for teachers, practitioners in the field.


Drawing From Life

Author by : Clint Brown
Languange : en
Publisher by : Harcourt College Pub
Format Available : PDF, ePub, Mobi
Total Read : 62
Total Download : 637
File Size : 49,7 Mb
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Description :


The School Library

Author by : Ruth Ann Davies
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 59
Total Download : 971
File Size : 45,9 Mb
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Description : Includes bibliographical references.


Marketing Library Services

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 772
File Size : 52,6 Mb
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Description :


Manager S Guide To Online Marketing

Author by : Jason Weaver
Languange : en
Publisher by : McGraw Hill Professional
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 613
File Size : 51,7 Mb
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Description : A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques


Current Biography Yearbook

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 59
Total Download : 925
File Size : 42,6 Mb
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Description :