Description : Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. • Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars • Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media • Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change
Description : Analyzes the many ways in which the media determines what we see, hear, and understand on a day-to-day basis, and devotes special attention to the growing importance of digital media in our lives.
Description : Media Literacy teaches readers how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.
Description : Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political "spin."
Description : Via 100 chapters, this set highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. --from publisher description
Description : This new book from the leading name in literacy and language arts has been crafted to provide concise, critical information for teaching the language arts, backed by the most current and applicable research available. The "essentials" format gives teachers the information they need in a price- and time-conscious way. Language Arts Essentials will provide inservice teachers with the needed background information and strategies as they further their professional development. Written by leading Language Arts author Gail Tompkins, this book is: Concise, research driven, critical information for the language arts. Very Applied - The book is divided into six parts, with each part covering the essentials, strategies, and classroom practices appropriate to the topic. A BRAND NEW BOOK - not just chapters of her big book. Written from the ground up to be an essentials book.
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