Description : With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing - relationship marketing and social marketing in particular.
Description : Like their librarian colleagues, reference archivists mediate between the user and the source material. However, given the nature of archival materials and of their holding repositories, unique issues arise. While such matters as provenance and original order and access and security continue to be vital underpinnings of their work, a myriad of other issues comes into play as reference archivists attempt to balance the competing demands of donors, researchers, the public, and the press. From the creation and dissemination of finding aids for electronic resources to the implementation of marketing strategies to increase support and strengthen service, Reference Services for Archives and Manuscripts shows you how to thrive in the changing world of archival reference. Intended to foster an appreciation of the issues both within and beyond the field of archives, Reference Services for Archives and Manuscripts reveals that today's archivist is straddling the world of the traditional with the world of the new. The book establishes its value as it guides you through new concerns such as how to: take advantage of technological developments in appraisal, accession, and preservation address copyright, privacy, and funding issues for electronic resources mount archival cataloging records on local and wide-area databases create a publicly available site on the Internet improve in-house access tools, professional abilities, and the caliber of public service address security issues and respond to theft Reference Services for Archives and Manuscripts also helps you by preparing you for changes in the relationship between archivist and researcher that will inevitably occur with further changes in technology. Other vital issues discussed are improved access for unserved and underserved groups, a revision in ethical codes, and the ability of archivists to become more customer-centered.
Description : Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning.
Description : Writings on Disobedience and Democracy A huge compendium of the writings of the US's most lauded radical historian whose 'A People's History of the United States' has gone into 25 printings and sold over 400,000 copies. 'What can I say that will in any way convey the love, respect, and admiration I feel for this unassuming hero who was my teacher and mentor, this radical historian and people-loving 'trouble maker', this man who stood with us and suffered with us.' - Alice Walker
Description : This resource guide provides information about the range of activities that can be implemented to maintain and improve the condition of research collections to ensure that they remain usable as long as possible. After an introduction that describes the major activities and a review of an investigation process that gives an overview of good practice, the following articles are presented: (1) "Handling Books in General Collections" (Library of Congress); (2) "Care and Handling of Library Materials" (John DePew); (3) "Preservation Guidelines for Processing Staff" (University of Texas at Austin); (4) "Preservation Guidelines for Circulation and Stack Maintenance Personnel" (University of Texas at Austin); (5) "General Preservation: What an Institution Can Do To Survey Its Own Preservation Needs" (Karen Motylewski); (6) "Storage and Handling: Choosing Archival-Quality Enclosures for Books and Paper" (Karen Motylewski); (7) "Storage and Handling: Cleaning Books and Shelves" (Northeast Document Conservation Center); (8) "Preservation" (Ann Swartzell); (9) "Guidelines for Using Vacuum Cleaners" (National Archives and Records Administration); (10) "Collection Management" (American Library Association); (11) "Reformatting: Microfilm and Microfiche" (Northeast Document Conservation Center); (12) "Archives and Manuscripts: Conservation" (Mary L. Rizenthaler); (13) "Basic Conservation of Archival Materials: A Guide" (Canadian Council of Archives); (14) "Care, Handling, and Storage of Photographs" (International Federation of Library Associations and Institutions); (15)"Storage and Handling: Storage Enclosures for Photographic Materials" (Northeast Document Conservation Center); and (16) "The Care and Handling of Recorded Sound Materials" (Giles St-Laurent). A bibliography lists 19 selected readings for further study. (SLD)
Description : "Since its inception in the early 20th century the Federal Bureau of Investigation has emerged as a dominant agency in the American judicial system. Within its 10 chapters, this source provides a comprehensive chronological history of and guide to the FBI that includes information about the facilities, the organizational structure, and biographies of key individuals. This reference source will not only please FBI enthusiasts, but it also serves as an excellent resource for those interested in U.S. history, criminal justices, and American culture. Also included is an extensive chronology of key events, a subject index, and an authoritative bibliography. Numerous photographs throughout the book illustrate the essays, along with graphs and tables. An excellent reference source for all libraries".--"Outstanding Reference Sources : the 1999 Selection of New Titles", American Libraries, May 1999. Comp. by the Reference Sources Committee, RUSA, ALA.
Description : Most studies of emancipation's consequences have focused on the South. Moving the discussion to the North, Leslie Schwalm enriches our understanding of the national impact of the transition from slavery to freedom. Emancipation's Diaspora follows the lives and experiences of thousands of men and women who liberated themselves from slavery, made their way to overwhelmingly white communities in Iowa, Minnesota, and Wisconsin, and worked to live in dignity as free women and men and as citizens. Schwalm explores the hotly contested politics of black enfranchisement as well as collisions over segregation, civil rights, and the more informal politics of race--including how slavery and emancipation would be remembered and commemorated. She examines how gender shaped the politics of race, and how gender relations were contested and negotiated within the black community. Based on extensive archival research, Emancipation's Diaspora shows how in churches and schools, in voting booths and Masonic temples, in bustling cities and rural crossroads, black and white Midwesterners--women and men--shaped the local and national consequences of emancipation.