MKTG4

MKTG4
Author: Charles W. Lamb,Joseph F. Hair, Jr,Carl McDaniel, Jr.,Jane Summers,Michael Gardiner
Publsiher: Cengage AU
Total Pages: 352
Release: 2018-09-01
ISBN: 0170411761
Category: Marketing
Language: EN, FR, DE, ES & NL

MKTG4 Book Excerpt:

MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.

Social Media Marketing A Strategic Approach

Social Media Marketing  A Strategic Approach
Author: Melissa Barker,Donald I. Barker,Nicholas F. Bormann,Krista E. Neher
Publsiher: Cengage Learning
Total Pages: 400
Release: 2012-03-09
ISBN: 1285402146
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Media Marketing A Strategic Approach Book Excerpt:

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Islamic Banking

Islamic Banking
Author: Nafis Alam,Syed Aun R. Rizvi
Publsiher: Springer
Total Pages: 151
Release: 2016-11-10
ISBN: 3319459104
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Islamic Banking Book Excerpt:

This book focuses on current issues impacting the Islamic banking system globally. The contributions introduce readers to existing research and literature in the field and highlight areas of potential scholarly development within Islamic banking studies. The chapters are a variety of case studies, theoretical reviews, and empirical research within the world of Islamic banking. The contributions analyse new developments within Islamic banks from OIC member countries, Malaysia and the GCC. Particular attention is paid to the formative insolvency case of Arcapita Bank in chapter 6. Other chapters provide detailed discussion of the structures, marketing activities and products of Islamic banks, and contrast them with those of counterpart conventional banks. Through this edited collection, readers are given expert insight into contemporary, critical issues facing the growing sphere of Islamic banking.

Bibliography of Agriculture

Bibliography of Agriculture
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1959
ISBN: 1928374650XXX
Category: Agriculture
Language: EN, FR, DE, ES & NL

Bibliography of Agriculture Book Excerpt:

Business Periodicals Index

Business Periodicals Index
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1974
ISBN: 1928374650XXX
Category: Business
Language: EN, FR, DE, ES & NL

Business Periodicals Index Book Excerpt:

Canadian Human Resource Management

Canadian Human Resource Management
Author: Hermann Franz Schwind
Publsiher: McGraw-Hill Ryerson
Total Pages: 666
Release: 1994
ISBN: 9780075515746
Category: Personnel management
Language: EN, FR, DE, ES & NL

Canadian Human Resource Management Book Excerpt:

Cases and Exercises in Personnel human Resources Management

Cases and Exercises in Personnel human Resources Management
Author: George E. Stevens
Publsiher: Business Publications, Incorporated
Total Pages: 415
Release: 1986
ISBN: 9780256033748
Category: Personnel management
Language: EN, FR, DE, ES & NL

Cases and Exercises in Personnel human Resources Management Book Excerpt:

Sports Advantage

Sports Advantage
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1992
ISBN: 1928374650XXX
Category: Advertising
Language: EN, FR, DE, ES & NL

Sports Advantage Book Excerpt:

Bibliography of Agriculture with Subject Index

Bibliography of Agriculture with Subject Index
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1961
ISBN: 1928374650XXX
Category: Agriculture
Language: EN, FR, DE, ES & NL

Bibliography of Agriculture with Subject Index Book Excerpt:

Powerpoint 2000 Expert Level Annotated Instructor s Edition Ps 2000

Powerpoint 2000 Expert Level Annotated Instructor s Edition  Ps  2000
Author: Sharon Anne Fisher-Larson,Ron Larson
Publsiher: Unknown
Total Pages: 544
Release: 1999-11
ISBN: 9780028056159
Category: Business presentations
Language: EN, FR, DE, ES & NL

Powerpoint 2000 Expert Level Annotated Instructor s Edition Ps 2000 Book Excerpt:

Agricultural Economics Literature

Agricultural Economics Literature
Author: United States. Bureau of Agricultural Economics. Library
Publsiher: Unknown
Total Pages: 135
Release: 1940
ISBN: 1928374650XXX
Category: Agriculture
Language: EN, FR, DE, ES & NL

Agricultural Economics Literature Book Excerpt:

School Lunches 1952 1961

School Lunches  1952 1961
Author: Ruth Mitchell Salmons
Publsiher: Unknown
Total Pages: 43
Release: 1963
ISBN: 1928374650XXX
Category: National school lunch program
Language: EN, FR, DE, ES & NL

School Lunches 1952 1961 Book Excerpt:

Journal of Transportation and Statistics

Journal of Transportation and Statistics
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 2005
ISBN: 1928374650XXX
Category: Transportation
Language: EN, FR, DE, ES & NL

Journal of Transportation and Statistics Book Excerpt:

Visualizing Marketing

Visualizing Marketing
Author: S. Umit Kucuk
Publsiher: Springer
Total Pages: 126
Release: 2016-12-20
ISBN: 3319480278
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Visualizing Marketing Book Excerpt:

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.

Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat

Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat
Author: Dr Kalgi Shah Dr MamtaBrahmbhatt
Publsiher: Archers & Elevators Publishing House
Total Pages: 135
Release: 2022
ISBN: 8194517052
Category: Antiques & Collectibles
Language: EN, FR, DE, ES & NL

Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat Book Excerpt:

Entrepreneurship Marketing

Entrepreneurship Marketing
Author: Sonny Nwankwo,Ayantunji Gbadamosi
Publsiher: Routledge
Total Pages: 458
Release: 2010-12-02
ISBN: 1136879064
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Entrepreneurship Marketing Book Excerpt:

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Green Advertising and the Reluctant Consumer

Green Advertising and the Reluctant Consumer
Author: Kim Sheehan,Lucy Atkinson
Publsiher: Routledge
Total Pages: 135
Release: 2016-01-08
ISBN: 1317700058
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Green Advertising and the Reluctant Consumer Book Excerpt:

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

Bibliography of Agriculture

Bibliography of Agriculture
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1962
ISBN: 1928374650XXX
Category: Agriculture
Language: EN, FR, DE, ES & NL

Bibliography of Agriculture Book Excerpt:

F S Index of Corporations and Industries

F   S Index of Corporations and Industries
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1967
ISBN: 1928374650XXX
Category: Securities
Language: EN, FR, DE, ES & NL

F S Index of Corporations and Industries Book Excerpt:

Agriculture Handbook

Agriculture Handbook
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1971
ISBN: 1928374650XXX
Category: Agriculture
Language: EN, FR, DE, ES & NL

Agriculture Handbook Book Excerpt:

Set includes revised editions of some issues.