Description : Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world. This book is for Sociology of Media and Sociology of Popular Culture courses.
Description : Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered “the best how- to book of its kind” (Music Connection), it inspired thousands to stop waiting around for that “big break.” Now trusted as the leading expert for “do it yourself” artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must- have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
Description : How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Description : The new Eighth Edition of the Music Business Handbook and Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the $100 billion music industry. This new Eighth Edition expands on hot-button music business issues such as digital downloads, piracy, and record company transformations. Thoroughly revised, the Eighth Edition shares a particular emphasis on online music and its impact on the rest of the industry. The Eighth Edition also includes complete coverage of all aspects of the music industry, including songwriting, publishing, licensing, artist management, promotion, retailing, media, and much more.
Description : For everyone in the music industry—record labels, managers, music publishers, and the performers themselves—it is important to understand the world music marketplace and how it functions. Yet remarkably little has been written about the music business outside of the U.S. The Global Music Industry: Three Perspectives gives a concise overview of the issues facing everyone in the international music industry. Designed for an introductory course on music business, the book begins with an introduction to the field around the world, then focuses on global issues by region, from bootlegging and copyright to censorship and government support. It will be a standard resource for students, professionals, and musicians.
Description : Drawing on a range of music industry research sources, personal experience and consultation with key industry professionals, The Music Industry Handbook explains how the industry in its broadest sense is structured, and how its various elements work in practice.
Description : In this pioneering new book, Dr Martin presents a lively and accessible introduction to the social analysis of music. Dr Martin argues that musical meaning must be understood as socially constructed, rather than inherent, and that the notion of a correspondence between social and musical structures is highly problematic. An alternative approach, based on the ‘social action’ pespective is outlined, and the book concludes with a discussion of the social situation of music in advanced capitalist society. Along the way, leading thinkers are introduced: Adorno, Weber and Schntz as well as, more recently, John Shepherd and the feminist musicologists. The book draws on studies spanning the whole spectrum of Western music - rock bands to symphony orchestras, medieval plainchant to avant-garde jazz and concludes with a discussion of the social situation of music in advanced capitalist society.
Description : Music business today isn't very different than it has ever been. The only thing that has changed is the technology we have access to. This step by step book will teach you every aspect of the music business so you can put your music skills to work for you. It's about building your musical brand, learning the proper way to use social media, building an audience, publishing and distributing your music, and much more. In this book, you will learn alternative ways to earn an income. These include, working from home, building libraries and working for hire. Modern music business is radically changing due technological advances and this is leaving some record companies behind. This is the era of underground DIY (do-it-yourself) musicians. Being a professional musician goes beyond musical talent. You must have a business mindset when conducting your career. Ethan Anderson has been a musician ever since he could walk. That was many years ago now, back in the days where one who wanted to market their music had to use physical CDs and cassette tapes. Ever since, he started collecting years of knowledge and experience, compiling it into a digestible format for a definitive guide to other musical artists. He knew that most musicians don't have the funding to start major marketing campaigns. This book is for the cliche "starving artists", the blue collar musician, and anyone looking for guidance in modern music business. Modern Music Business covers every detail of the current music professions. In this book you will find the tools to leverage and think critically about making money with music. You will be aware of new technologies and learn how to strategically reinvent and change how you will make money. Now is the best time to be an independent musician. Streaming services provide income for several musicians without fans having to purchase an album. It makes it 100% easier for fans to support you without worrying about being strapped for cash, or having a closet filled with tapes and CDs. Albums can be completely funded by a generous network of fans before the musician even begins on the project. Fans can instantly connect with the artists on their phone and the internet. Music Artists can produce studio quality recordings from their basement, or their phone from anywhere in the world. This book, Modern Music Business, is a vital blueprint for anyone planning to build a music career in a seemingly complex field of business known as the modern music industry. It's short, to the point, and cost-effective.
Description : It is anticipated that the sixth edition will again be warmly received by the market as the premier title on Intellectual Property Law. Cornish & Llewelyn Intellectual Property has developed a reputation amongst IP academics and practitioners as an accurate, straight forward (and straight to the point) in depth guide to every aspect of Intellectual Property law. For the student the thoughtful analysis of every area guides the reader whilst prompting questions and issues for the reader to develop further. As a "flip and find" practitioner reference work IP professionals will rarely allow their copy to gather dust
Description : Music Business and the Experience Economy is the first book on the music business in Australasia from an academic perspective. In a cross-disciplinary approach, the contributions deal with a wide-range of topics concerning the production, distribution and consumption of music in the digital age. The interrelationship of legal, aesthetic and economic aspects in the production of music in Australasia is also highlighted as well as the emergence of new business models, the role of P2P file sharing, and the live music sector. In addition, the impact of the digital revolution on music experience and valuation, the role of music for tourism and for branding, and last but not least the developments of higher music education, are discussed from different perspectives.