Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication
Author: Lynn R. Kahle,Chung-Hyun Kim
Publsiher: Psychology Press
Total Pages: 440
Release: 2006-08-15
ISBN: 1135606641
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Creating Images and the Psychology of Marketing Communication Book Excerpt:

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

The Spirit of Colin McCahon

The Spirit of Colin McCahon
Author: Zoe Alderton
Publsiher: Cambridge Scholars Publishing
Total Pages: 395
Release: 2015-02-27
ISBN: 1443875937
Category: Art
Language: EN, FR, DE, ES & NL

The Spirit of Colin McCahon Book Excerpt:

The Spirit of Colin McCahon provides a vivid historical contextualisation of New Zealand’s premier modern artist, clearly explaining his esoteric religious themes and symbols. Via a framework of visual rhetoric, this book explores the social factors that formed McCahon’s religious and environmental beliefs, and justifications as to why his audience often missed the intended point of spiritual his discourse – or chose to ignore it. The Spirit of Colin McCahon tracks the intricate process by which the artist’s body of work turned from optimism to misery, and explains the many communicative techniques he employed in order to arrest suspicion towards his Christian prophecy. More broadly, The Spirit of Colin McCahon outlines a model of analysis for the intersection of art and religion, and the place of images as rhetorical devices within Antipodean culture. The emerging field of religion and visual culture is important not only to students of New Zealand art history, but also to a growing field of appreciation for the communicative power of images. This book provides a helpful model for examining art and literature as social and religious tools, and advances the importance of visual rhetoric within studies of art and social expression.

Naming the Other Images of the Maori in New Zealand Film and Television

Naming the Other Images of the Maori in New Zealand Film and Television
Author: Martin Blythe
Publsiher: Martin Blythe
Total Pages: 342
Release: 1994
ISBN: 9780810827417
Category: Performing Arts
Language: EN, FR, DE, ES & NL

Naming the Other Images of the Maori in New Zealand Film and Television Book Excerpt:

Fantasy

Fantasy
Author: Jacqueline Furby,Claire Hines
Publsiher: Routledge
Total Pages: 190
Release: 2011-09-02
ISBN: 1136640738
Category: Performing Arts
Language: EN, FR, DE, ES & NL

Fantasy Book Excerpt:

Fantasy addresses a previously neglected area within film studies. The book looks at the key aesthetics, themes, debates and issues at work within this popular genre and examines films and franchises that illustrate these concerns. Contemporary case studies include: Alice in Wonderland (2010) Avatar (2009) The Dark Knight (2008) Edward Scissorhands (1990) Lord of the Rings (2001-2003) Pirates of the Caribbean (2003-2007) Prince of Persia: The Sands of Time (2010) Shrek (2001) Twelve Monkeys (1995) The authors also consider fantasy film and its relationship to myth, legend and fairy tale, examining its important role in contemporary culture. The book provides an historical overview of the genre, its influences and evolution, placing fantasy film within the socio-cultural contexts of production and consumption and with reference to relevant theory and critical debates. This is the perfect introduction to the world of fantasy film and investigates the links between fantasy film and gender, fantasy film and race, fantasy film and psychoanalysis, fantasy film and technology, fantasy film storytelling and spectacle, fantasy film and realism, fantasy film and adaptation, and fantasy film and time.

Tourism and National Identities

Tourism and National Identities
Author: Elspeth Frew,Leanne White
Publsiher: Routledge
Total Pages: 248
Release: 2011-03-15
ISBN: 1135146837
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Tourism and National Identities Book Excerpt:

By understanding tourist destinations through the lens of national identity, the tourist may develop a deeper appreciation of the destination. Further, tourism marketers and planners may be better equipped to promote and manage the destination, particularly with regard to expectations of the potential visitor. Tourism and National Identities is the first volume to fully explore the relationship between tourism and national identities and the multiple ways in which cultural tourism, events and celebrations contribute to national identity. It examines core topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity; tourism visitation/site/event management and the relationship to cultural tourism. The book looks at a range of international tourist sites and events, combines multidisciplinary perspectives and international cases to provide a thorough academic analysis. The interconnecting area of cultural tourism and national identity has been largely overlooked in the academic literature to date. This book gives considerable analysis to the complex relationship between the two domains and indeed, the multifaceted strategies used to define that relationship. Written by an international team of leading academics, Tourism and National Identities will be of interest to students, researchers and academics in tourism and related disciplines such as events, cultural studies and geography.

Library of Congress Subject Headings

Library of Congress Subject Headings
Author: Library of Congress. Cataloging Policy and Support Office
Publsiher: Unknown
Total Pages: 135
Release: 2009
ISBN: 1928374650XXX
Category: Subject headings, Library of Congress
Language: EN, FR, DE, ES & NL

Library of Congress Subject Headings Book Excerpt:

New Zealand

New Zealand
Author: Ian Conrich,David Woods
Publsiher: Unknown
Total Pages: 128
Release: 2000
ISBN: 1928374650XXX
Category: National characteristics, New Zealand
Language: EN, FR, DE, ES & NL

New Zealand Book Excerpt:

Library of Congress Subject Headings

Library of Congress Subject Headings
Author: Library of Congress
Publsiher: Unknown
Total Pages: 135
Release: 2002
ISBN: 1928374650XXX
Category: Subject headings, Library of Congress
Language: EN, FR, DE, ES & NL

Library of Congress Subject Headings Book Excerpt:

Rosalie Gascoigne

Rosalie Gascoigne
Author: Martin Gascoigne
Publsiher: ANU Press
Total Pages: 444
Release: 2019-09-16
ISBN: 1760462357
Category: Art
Language: EN, FR, DE, ES & NL

Rosalie Gascoigne Book Excerpt:

Rosalie Gascoigne (1917–1999) was a highly regarded Australian artist whose assemblages of found materials embraced landscape, still life, minimalism, arte povera and installations. She was 57 when she had her first exhibition. Behind this late coming-out lay a long and unusual preparation in looking at nature for its aesthetic qualities, collecting found objects, making flower arrangements and practising ikebana. Her art found an appreciative audience from the start. She was a people person, and it pleased her that through her exhibiting career of 25 years, her works were acquired by people of all ages, interests and backgrounds, as well as by the major public institutions on both sides of the Tasman Sea.

Four Minute Warning

Four Minute Warning
Author: M J Tolley
Publsiher: Lulu.com
Total Pages: 135
Release: 2022
ISBN: 1471687139
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Four Minute Warning Book Excerpt:

Linguistic Landscaping and the Pacific Region

Linguistic Landscaping and the Pacific Region
Author: Diane Elizabeth Johnson
Publsiher: Rowman & Littlefield
Total Pages: 162
Release: 2021-07-27
ISBN: 179361119X
Category: History
Language: EN, FR, DE, ES & NL

Linguistic Landscaping and the Pacific Region Book Excerpt:

In Linguistic Landscaping and the Pacific Region, Diane Elizabeth Johnson explores the use of language in public spaces in four areas of the Pacific in which colonization has played a major role: Hawai‘i, Aotearoa/ New Zealand, New Caledonia, and Tahiti. She does so in a way that is both scholarly and accessible.

Insight Guides New Zealand

Insight Guides  New Zealand
Author: Insight Guides
Publsiher: Apa Publications (UK) Limited
Total Pages: 135
Release: 2013-09-12
ISBN: 1780056869
Category: Travel
Language: EN, FR, DE, ES & NL

Insight Guides New Zealand Book Excerpt:

Insight Guide New Zealand is a comprehensive, full colour travel guide to this small but amazingly diverse country, and provides both inspiration and information to plan a memorable trip. The Best Of New Zealand section is our pick of the top attractions and unmissable experiences such as walking on Franz Josef Glacier, discovering the Waitomo glow-worm caves, and taking a jetboat ride on the Dart River through the pristine Mount Aspiring National Park. Lively features immerse you in New Zealand's fascinating history and culture, exploring Maori handicrafts and traditions as well as contemporary Kiwi music, theatre and film. We also show you where to sample the country's high-quality food and wine, try out adrenaline-pumping outdoor activities, and get up close to gurgling geysers and other sulphurous geothermal wonders. The Places section covers the entire country in detail, from the sun-kissed capital, Auckland, in the north to the remote Fiordland National Park in the South. There are insightful descriptions of all the main attractions, and detailed, full-colour maps for easy orientation, plus beautiful photography throughout. The Travel Tips section provides comprehensive planning information, and our independent reviews of selected hotels and restaurants lead you to the most authentic establishments. About Insight Guides: Insight Guides has over 40 years’ experience of publishing high-quality, visual travel guides. We produce around 400 full-color print guide books and maps as well as picture-packed eBooks to meet different travelers’ needs. Insight Guides’ unique combination of beautiful travel photography and focus on history and culture together create a unique visual reference and planning tool to inspire your next adventure. ‘Insight Guides has spawned many imitators but is still the best of its type.’ - Wanderlust Magazine

The Ultimate New Zealand Travel Guide

The Ultimate New Zealand Travel Guide
Author: Ron Laughlin
Publsiher: Lulu Press, Inc
Total Pages: 135
Release: 2014-06-09
ISBN: 147092997X
Category: Travel
Language: EN, FR, DE, ES & NL

The Ultimate New Zealand Travel Guide Book Excerpt:

For the traveller who plans to self-drive. Learn about New Zealand from a real professional travel writer/photographer who has travelled throughout the entire country for twenty years searching for travel articles and photographs. He will personally introduce you to the fabulous scenic wonders of New Zealand, exciting activities for the most adventuresome to the laid back. He will take you to the best cafes and restaurants and sip exquisite wines at their sources. Meet the whales, swim with rare Hector dolphins, cavort with baby seals, guided to isolated beaches and walk through pristine wilderness, raft wild rivers and kayak serene lakes and stand in awe at the foot of the majestic Southern Alps and walk on a glacier. Discover the wild and wonderful world of New Zealand and maybe try out the bungy jump and take a jet boat ride. Learn how to get the best rental vehicle, best accommodation to fit your needs and budget and be sure to sign up for your own free personal itinerary offered in this book.

Insight Guides New Zealand Travel Guide eBook

Insight Guides New Zealand  Travel Guide eBook
Author: Insight Guides
Publsiher: Apa Publications (UK) Limited
Total Pages: 135
Release: 2018-08-01
ISBN: 1789192307
Category: Travel
Language: EN, FR, DE, ES & NL

Insight Guides New Zealand Travel Guide eBook Book Excerpt:

Insight Guides: all your customers need to inspire every step of their journeys. An in-depth book, now with free app and eBook. Newly updated edition of Insight Guide New Zealand (with free app and eBook) is ideal for travellers seeking immersive cultural experiences -In-depth on history and culture: travellers can enjoy special features on art and literature, flora, fauna and the environment and outdoor activities, all written by local experts -Innovative extras = incredible value, and unique in the market. All Insight Guides to countries and regions come with a free eBook and regularly updated app, unlike comparable competitors' products -High-production values - smart flexi-binding and first-rate, full-colour photography throughout -Exciting opportunities for bespoke promotions and POS - please contact your Account Manager for details. On-going consumer marketing activity Content overview: -in-depth on history and culture -invaluable maps, travel tips and practical information ensure effortless planning -inspirational colour photography throughout -inventive designthat makes for an engaging reading experience

Teaching Australian and New Zealand Literature

Teaching Australian and New Zealand Literature
Author: Nicholas Birns,Nicole Moore,Sarah Shieff
Publsiher: Modern Language Association
Total Pages: 329
Release: 2017-05-01
ISBN: 1603292896
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Teaching Australian and New Zealand Literature Book Excerpt:

Australia and New Zealand, united geographically by their location in the South Pacific and linguistically by their English-speaking inhabitants, share the strong bond of hope for cultural diversity and social equality--one often challenged by history, starting with the appropriation of land from their Indigenous peoples. This volume explores significant themes and topics in Australian and New Zealand literature. In their introduction, the editors address both the commonalities and differences between the two nations' literatures by considering literary and historical contexts and by making nuanced connections between the global and the local. Contributors share their experiences teaching literature on the iconic landscape and ecological fragility; stories and perspectives of convicts, migrants, and refugees; and Maori and Aboriginal texts, which add much to the transnational turn. This volume presents a wide array of writers--such as Patrick White, Janet Frame, Katherine Mansfield, Frank Sargeson, Witi Ihimaera, Christina Stead, Allen Curnow, David Malouf, Les Murray, Nam Le, Miles Franklin, Kim Scott, and Sally Morgan--and offers pedagogical tools for teachers to consider issues that include colonial and racial violence, performance traditions, and the role of language and translation. Concluding with a list of resources, this volume serves to support new and experienced instructors alike.

Children Childhood and Youth in the British World

Children  Childhood and Youth in the British World
Author: Simon Sleight,Shirleene Robinson
Publsiher: Springer
Total Pages: 328
Release: 2016-10-06
ISBN: 1137489413
Category: History
Language: EN, FR, DE, ES & NL

Children Childhood and Youth in the British World Book Excerpt:

Age was a critical factor in shaping imperial experience, yet it has not received any sustained scholarly attention. This pioneering interdisciplinary collection is the first to investigate the lives of children and young people and the construction of modes of childhood and youth within the British world.

The Routledge Companion to Landscape Studies

The Routledge Companion to Landscape Studies
Author: Peter Howard,Ian Thompson,Emma Waterton,Mick Atha
Publsiher: Routledge
Total Pages: 618
Release: 2018-08-17
ISBN: 1351762923
Category: Science
Language: EN, FR, DE, ES & NL

The Routledge Companion to Landscape Studies Book Excerpt:

This new edition of The Routledge Companion to Landscape Studies contains an updated and expanded selection of original chapters which explore research directions in an array of disciplines sharing a concern for ‘landscape’, a term which has many uses and meanings. It features 33 revised and/or updated chapters and 14 entirely new chapters on topics such as the Anthropocene, Indigenous landscapes, challenging landscape Eurocentrisms, photography and green infrastructure planning. The volume is divided into four parts: Experiencing landscape; Landscape, heritage and culture; Landscape, society and justice; and Design and planning for landscape. Collectively, the book provides a critical review of the various fields related to the study of landscapes, including the future development of conceptual and theoretical approaches, as well as current empirical knowledge and understanding. It encourages dialogue across disciplinary barriers and between academics and practitioners, and reflects upon the implications of research findings for local, national and international policy in relation to landscape. The Companion provides a comprehensive and up-to-date guide to current thinking about landscapes, and serves as an invaluable point of reference for scholars, researchers and graduate students alike.

Fodor s New Zealand

Fodor s New Zealand
Author: Fodor's Travel Guides
Publsiher: Fodor's Travel
Total Pages: 684
Release: 2014-07-29
ISBN: 0804142513
Category: Travel
Language: EN, FR, DE, ES & NL

Fodor s New Zealand Book Excerpt:

Fodor's correspondents highlight the best of New Zealand, including Auckland, Fiordland National Park, Marlborough wineries, the Southern Alps, and the Bay of Islands. Our local experts vet every recommendation to ensure you make the most of your time, whether it’s your first trip or your fifth. MUST-SEE ATTRACTIONS from Queenstown to Wellington PERFECT HOTELS for every budget BEST RESTAURANTS to satisfy a range of tastes GORGEOUS FEATURES on Middle-Earth and Māori art VALUABLE TIPS on when to go and ways to save INSIDER PERSPECTIVE from local experts COLOR PHOTOS AND MAPS to inspire and guide your trip

New Zealand and the Sea

New Zealand and the Sea
Author: Frances Steel,Atholl Anderson,Tony Ballantyne,Julie Benjamin,Douglas Booth,Chris Brickell,Peter Gilderdale,David Haines,Susan Liebich,Alison MacDiarmid,Ben Maddison,Angela McCarthy,Grace Millar,Damon Salesa,Jonathan Scott,Michael J. Stevens,Jonathan West
Publsiher: Bridget Williams Books
Total Pages: 384
Release: 2018
ISBN: 0947518711
Category: History
Language: EN, FR, DE, ES & NL

New Zealand and the Sea Book Excerpt:

As a group of islands in the far south-west Pacific Ocean, New Zealand has a history that is steeped in the sea. Its people have encountered the sea in many different ways: along the coast, in port, on ships, beneath the waves, behind a camera, and in the realm of the imagination. While New Zealanders have continually altered their marine environments, the ocean, too, has influenced their lives. A multi-disciplinary work encompassing history, marine science, archaeology and visual culture, New Zealand and the Sea explores New Zealand’s varied relationship with the sea, challenging the conventional view that history unfolds on land. Leading and emerging scholars highlight the dynamic, ocean-centred history of these islands and their inhabitants, offering fascinating new perspectives on New Zealand’s pasts. ‘The ocean has profoundly shaped culture across this narrow archipelago . . . The meeting of land and sea is central in historical accounts of Polynesian discovery and colonisation; European exploratory voyaging; sealing, whaling and the littoral communities that supported these plural occupations; and the mass migrant passage from Britain.’ – Frances Steel

Brave Enough

Brave Enough
Author: Jessie Diggins,Todd Smith
Publsiher: U of Minnesota Press
Total Pages: 296
Release: 2020-03-10
ISBN: 1452962006
Category: Biography & Autobiography
Language: EN, FR, DE, ES & NL

Brave Enough Book Excerpt:

Travel with Olympic gold medalist Jessie Diggins on her compelling journey from America’s heartland to international sports history, navigating challenges and triumphs with rugged grit and a splash of glitter Pyeongchang, February 21, 2018. In the nerve-racking final seconds of the women’s team sprint freestyle race, Jessie Diggins dug deep. Blowing past two of the best sprinters in the world, she stretched her ski boot across the finish line and lunged straight into Olympic immortality: the first ever cross-country skiing gold medal for the United States at the Winter Games. The 26-year-old Diggins, a four-time World Championship medalist, was literally a world away from the small town of Afton, Minnesota, where she first strapped on skis. Yet, for all her history-making achievements, she had never strayed far from the scrappy 12-year-old who had insisted on portaging her own canoe through the wilderness, yelling happily under the unwieldy weight on her shoulders: “Look! I’m doing it!” In Brave Enough, Jessie Diggins reveals the true story of her journey from the American Midwest into sports history. With candid charm and characteristic grit, she connects the dots from her free-spirited upbringing in the woods of Minnesota to racing in the bright spotlights of the Olympics. Going far beyond stories of races and ribbons, she describes the challenges and frustrations of becoming a serious athlete; learning how to push through and beyond physical and psychological limits; and the intense pressure of competing at the highest levels. She openly shares her harrowing struggle with bulimia, recounting both the adversity and how she healed from it in order to bring hope and understanding to others experiencing eating disorders. Between thrilling accounts of moments of triumph, Diggins shows the determination it takes to get there—the struggles and disappointments, the fun and the hard work, and the importance of listening to that small, fierce voice: I can do it. I am brave enough.