Description : Corporate.pdf leaves you hanging on the edge of your toilet. Of course, those are my words, the words of the author, but what do others have to say about the book? "Yes, I liked the book Jeffrey, now clean the dishes," raved Sandra Horton, my mother. "I can't believe anybody in our family can write this good," is an honest to goodness quote from Grandma Wilma Horton. And Uncle Bob Bentz called the book "riveting, I couldn't wait to turn the page." Sure, my family loves me, but what about my friends? Big Mike Leonard was heard somewhere in Germany saying the book was "so descriptive you could smell the bird poop." Darron Vigliotti, not only a friend but a highly respected member of the Stratford High Book Review, deemed it "the culture-bearing work of the MTV generation." He even went as far as saying that I "crafted" the book. My former roommate, Kristen Vernet, said "It's about damn time," in an astounded tone. I think she's just glad she doesn't live with me anymore. And Erin Specht, a current coworker, read the first thirty pages but couldn't handle the pressure of coming up with a quote about it in two minutes. I can personally assure you that she hugely anticipates reading the rest of the book. Now you, you don't know me, but that's the point. Read the book and make up your own mind. If you enjoy laughing, crying, and taking dumps then you'll love it.
Description : Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Description : Developers looking to enhance Web and other applications with dynamic PDF document generation and/or manipulation will find this book unique in content and readability.
Description : Turas Teanga consists of 20 units, each representing material contained in a single programme. It is illustrated with cartoons and photographs featuring series presenter, Sharon Ni Bheolain. The book is presented bilingually. In addition to the main instructional text, there are boxed features on useful information such as common greetings, the various ways of saying where are you from in Irish and other such common phrases of language. Turas Teanga will be one of RTE's most important television series in 2004 and the book, either in its stand-alone form, or accompanied by three CDs, will be an invaluable resource. Also available: Turas Teanga - 3 CDs Turas Teanga - Book "