Ogilvy on Advertising

Ogilvy on Advertising
Author: David Ogilvy
Publsiher: Vintage
Total Pages: 226
Release: 1985
ISBN: 9780394729039
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Ogilvy on Advertising Book Excerpt:

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

Ogilvy on Advertising in the Digital Age

Ogilvy on Advertising in the Digital Age
Author: Miles Young
Publsiher: Bloomsbury Publishing USA
Total Pages: 288
Release: 2018-01-16
ISBN: 1635571472
Category: Education
Language: EN, FR, DE, ES & NL

Ogilvy on Advertising in the Digital Age Book Excerpt:

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Advertising Organizations and Publications

Advertising Organizations and Publications
Author: John Philip Jones
Publsiher: SAGE
Total Pages: 346
Release: 2000-02-25
ISBN: 0761912371
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising Organizations and Publications Book Excerpt:

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization′s purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

When Ads Work

When Ads Work
Author: David M Jones
Publsiher: Routledge
Total Pages: 232
Release: 2015-03-26
ISBN: 1317452119
Category: Business & Economics
Language: EN, FR, DE, ES & NL

When Ads Work Book Excerpt:

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

We Are What We Sell How Advertising Shapes American Life And Always Has 3 volumes

We Are What We Sell  How Advertising Shapes American Life      And Always Has  3 volumes
Author: Danielle Sarver Coombs,Bob Batchelor
Publsiher: ABC-CLIO
Total Pages: 1004
Release: 2014-01-15
ISBN: 0313392455
Category: Social Science
Language: EN, FR, DE, ES & NL

We Are What We Sell How Advertising Shapes American Life And Always Has 3 volumes Book Excerpt:

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes

Plunkett s Advertising Branding Industry Almanac 2006

Plunkett s Advertising   Branding Industry Almanac 2006
Author: Plunkett Research Ltd,Jack W. Plunkett
Publsiher: Plunkett Research, Ltd.
Total Pages: 451
Release: 2006-04-01
ISBN: 1593920423
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Plunkett s Advertising Branding Industry Almanac 2006 Book Excerpt:

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author: John McDonough,Karen Egolf
Publsiher: Routledge
Total Pages: 2000
Release: 2015-06-18
ISBN: 1135949069
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Advertising Age Encyclopedia of Advertising Book Excerpt:

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

The Unpublished David Ogilvy

The Unpublished David Ogilvy
Author: David Ogilvy
Publsiher: Profile Books
Total Pages: 208
Release: 2012-12-06
ISBN: 1847659454
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Unpublished David Ogilvy Book Excerpt:

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Advertising For Dummies

Advertising For Dummies
Author: Gary Dahl
Publsiher: John Wiley & Sons
Total Pages: 336
Release: 2007-01-03
ISBN: 0470045833
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advertising For Dummies Book Excerpt:

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

The King of Madison Avenue

The King of Madison Avenue
Author: Kenneth Roman
Publsiher: St. Martin's Press
Total Pages: 304
Release: 2010-06-08
ISBN: 9780230618343
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The King of Madison Avenue Book Excerpt:

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

International Advertising

International Advertising
Author: John Philip Jones
Publsiher: SAGE
Total Pages: 412
Release: 2000
ISBN: 0761912452
Category: Business & Economics
Language: EN, FR, DE, ES & NL

International Advertising Book Excerpt:

In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank' of theory and practice for advertising students and professionals.

Confessions of an Advertising Man

Confessions of an Advertising Man
Author: David Ogilvy,Sir Alan Parker
Publsiher: Southbank Pub
Total Pages: 190
Release: 2011
ISBN: 9781904915379
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Confessions of an Advertising Man Book Excerpt:

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Made Up

Made Up
Author: Martha Laham
Publsiher: Rowman & Littlefield Publishers
Total Pages: 300
Release: 2020-10-15
ISBN: 1538138050
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Made Up Book Excerpt:

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

British Car Advertising of the 1960s

British Car Advertising of the 1960s
Author: Heon Stevenson
Publsiher: McFarland
Total Pages: 429
Release: 2015-03-27
ISBN: 1476611300
Category: Transportation
Language: EN, FR, DE, ES & NL

British Car Advertising of the 1960s Book Excerpt:

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

Phishing for Phools

Phishing for Phools
Author: George A. Akerlof,Robert J. Shiller
Publsiher: Princeton University Press
Total Pages: 288
Release: 2015-09-22
ISBN: 1400873266
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Phishing for Phools Book Excerpt:

Why the free-market system encourages so much trickery even as it creates so much good Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools." Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous. Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.

Best Entry Level Jobs 2005 2006

Best Entry Level Jobs  2005 2006
Author: Ron Lieber,Tom Meltzer
Publsiher: The Princeton Review
Total Pages: 301
Release: 2005-04
ISBN: 9780375764721
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Best Entry Level Jobs 2005 2006 Book Excerpt:

Looks at the hiring procedures, salaries, benefits, available entry-level positions, job responsibilities, and corporate culture of a variety of corporations and non-profit organizations for the college graduate.

Aardman Animations

Aardman Animations
Author: Annabelle Honess Roe
Publsiher: Bloomsbury Publishing
Total Pages: 288
Release: 2020-02-06
ISBN: 135013029X
Category: Performing Arts
Language: EN, FR, DE, ES & NL

Aardman Animations Book Excerpt:

The Bristol-based animation company Aardman is best known for its most famous creations Wallace and Gromit and Shaun the Sheep. But despite the quintessentially British aesthetic and tone of its movies, this very British studio continues to enjoy international box office success with movies such as Shaun the Sheep Movie, Flushed Away and Wallace and Gromit: Curse of the Were-Rabbit. Aardman has always been closely linked with one of its key animators, Nick Park, and its stop motion, Plasticine-modelled family films, but it has more recently begun to experiment with modern digital filmmaking effects that either emulate 'Claymation' methods or form a hybrid animation style. This unique volume brings together leading film and animation scholars with children's media/animation professionals to explore the production practices behind Aardman's creativity, its history from its early shorts to contemporary hits, how its films fit within traditions of British animation, social realism and fantasy cinema, the key personalities who have formed its ethos, its representations of 'British-ness' on screen and the implications of traditional animation methods in a digital era.

The Advertising Solution

The Advertising Solution
Author: Craig Simpson
Publsiher: Entrepreneur Press
Total Pages: 192
Release: 2016-10-17
ISBN: 1613083513
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Advertising Solution Book Excerpt:

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Selling Electronic Media

Selling Electronic Media
Author: Ed Shane
Publsiher: CRC Press
Total Pages: 488
Release: 1999-02-17
ISBN: 1136026266
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Selling Electronic Media Book Excerpt:

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

Ten Words

Ten Words
Author: Jeremy Waite
Publsiher: Lulu.com
Total Pages: 135
Release: 2022
ISBN: 0244324360
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Ten Words Book Excerpt: