Online Community Management For Dummies

Author by : Deborah Ng
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 11
Total Download : 648
File Size : 49,6 Mb
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Description : Learn to manage your online community to boost your business and build your brand Online communities are the neighborhoods of the Internet, where different personalities who share a common interest can learn, discuss, and interact. It's up to you, as the community manager, to guide, monitor, respond to, and assess the activities of your community to benefit your company and build loyalty. It's a big job, and here's how to do it! Compare and choose -- decide on the type of social community your business needs Hat dance -- learn to be a leader, advocate, editor, brand evangelist, referee, liaison, and problem solver Gotta have rules -- establish guidelines that encourage quality participation Meet the group -- find innovative ways to learn about members and solicit their input Listen and share -- pay attention to comments, participate in discussions, and follow through on solving problems Build traffic -- make your site irresistible with valuable content and use quality keywords for high search rankings Study the stats -- install the right programs to monitor your community and let the results guide your strategy Go offline -- use speaking engagements, conferences, and fun events to draw new members Open the book and find: What you need to know about online communities Ways to sell your community's value to the boss How to handle difficult members Tips for growing your community Why you should visit other communities How to use what you learn Ten things every community manager should do More resources for community managers Learn to: Identify core tasks for community managers Build and maintain positive relationships within your online community Establish policies and transparency Manage comments, respond to criticism, and evaluate ROI


Handbook Of Community Management

Author by : Stan Garfield
Languange : en
Publisher by : Walter de Gruyter GmbH & Co KG
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 658
File Size : 48,8 Mb
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Description : This book is an in-depth tutorial on how to make communities work to really improve business performance. It covers principles and proven practices that ensure community success and longevity, provides tips and techniques for leading communities and communities programs that the reader can apply immediately, looks at different types of communities and the technologies that support them, and illustrates communities in practice.


Social Media Marketing All In One For Dummies

Author by : Jan Zimmerman
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 446
File Size : 55,8 Mb
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Description : Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.


Migrant Mothers In The Digital Age

Author by : Leah Williams Veazey
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 43
Total Download : 257
File Size : 53,6 Mb
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Description : This book explores the experiences of migrant mothers through the lens of the online communities they have created and participate in. Examining the ways in which migrant mothers build relationships with each other through these online communities and find ways to make a place for themselves and their families in a new country, it highlights the often overlooked labour that goes into sustaining these groups and facilitating these new relationships and spaces of trust. Through the concept of ‘digital community mothering,’ the author draws links to Black feminist scholarship that has shed light on the kinds of mothering that exist beyond the mother–child dyad. Providing new insights into the experiences of women who mother ‘away from home’ in this contemporary digital age, this volume explores the concepts of imagined maternal communities, personal maternal narratives, and migrant maternal imaginaries, highlighting the ways in which migrant mothers imagine themselves within local, national, and diasporic maternal communities. As such, it will appeal to scholars and students with interests in migration and diaspora studies, contemporary motherhood and the sociology of the family, and modern forms of online sociality.


Small Town Rules

Author by : Barry J. Moltz
Languange : en
Publisher by : Que Publishing
Format Available : PDF, ePub, Mobi
Total Read : 87
Total Download : 197
File Size : 52,7 Mb
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Description : Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more


Starting And Running A Business All In One For Dummies

Author by : Colin Barrow
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 885
File Size : 52,8 Mb
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Description : Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services


Social Media Engagement For Dummies

Author by : Aliza Sherman
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 34
Total Download : 208
File Size : 43,6 Mb
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Description : Put "engage" front and center in your social media marketingengagement strategies! When you focus on the engagement side of a social mediamarketing strategy, you'll build and grow relationships withfollowers and customers, craft content just for them, analyze howthey're responding, and refocus and refresh your campaignsaccordingly. This smart guide shows you how to do all that, andthen some. From building trust to sparking conversation to usingvideo and other tools, this creative book is a must read if youwant to discover all that goes into the most important aspect oftoday's social marketing. Helps you build and foster social media relationships withpotential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--andmake things happen Explores the fundamentals, especially for do-it-yourselfsmall-business owners and marketers Covers building trust and credibility, creating connections,encouraging sharing, using social networks to engage, using emailmarketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connectto followers, convert them to customers, turn them into evangelistsfor your company, and boost your bottom line!


Mom Blogging For Dummies

Author by : Wendy Piersall
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 23
Total Download : 435
File Size : 53,7 Mb
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Description : Ready to start your Mom blog or enhance your existing one? Thisbook is for you! The population of mom bloggers is growing at a stunning pace andthey boast an audience of more than 23 million women reading,posting, or commenting on blogs every week. This fun and friendlyguide targets moms who are looking to become a savvier blogger,build a personal brand, earn free products to review or give away,or make some extra cash through ad revenue. Named by Nielsen as oneof the most influential moms online, author Wendy Piersall helpsyou determine the right business model for your blog and thencreate a professional, in-demand personal brand. Serves as a road map for the growing population of moms who areinterested in creating a blog or enhancing an existing blog Explains how to define a business model, understand your readerdemographics, and choose the right look and feel for your blog Addresses delicate issues such as dealing with privacy andfamily members who don't want to be featured on your blog Walks you through using social media to extend your personalbrand, building traffic with SEO and blog networks, and having aplan and policies in place when big brands and media comecalling Offers a very unintimidating format as well as the usual funand friendly For Dummies approach This beginner guide presents baby steps for breaking into theoften-daunting mom blogging community, with practical advice on howto join and become an accepted member of this exciting world.


The Community Manager S Playbook

Author by : Lauren Perkins
Languange : en
Publisher by : Apress
Format Available : PDF, ePub, Mobi
Total Read : 89
Total Download : 259
File Size : 43,5 Mb
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Description : Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.


Digital Marketing For Dummies

Author by : Ryan Deiss
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 68
Total Download : 882
File Size : 54,5 Mb
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Description : Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!


Employer Branding For Dummies

Author by : Richard Mosley
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 236
File Size : 53,8 Mb
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Description : Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.


Online Communities Handbook

Author by : Anna Buss
Languange : en
Publisher by : New Riders
Format Available : PDF, ePub, Mobi
Total Read : 90
Total Download : 564
File Size : 45,5 Mb
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Description : Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.


Getting Paid To Moderate Websites

Author by : Carla Mooney
Languange : en
Publisher by : The Rosen Publishing Group, Inc
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 727
File Size : 55,9 Mb
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Description : With the popularity of user-created content and its instant posts that can go around the world in seconds, more content has made it to the public than ever before. Some of this content however, such as someone being murdered or someone being taken advantage of or exploited against their will, should be censored for a number of reasons including protecting the rights of victims. The role of moderator has become crucial in gatekeeping messages that are harmful or illegal. This comprehensive guide explains the importance of this field, necessary skills and education, which types of businesses are hiring and why, and the different applications of this essential role.


Personal Branding For Dummies

Author by : Susan Chritton
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 307
File Size : 40,6 Mb
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Description : The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>


Using Social Media For Global Security

Author by : Ravi Gupta
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 23
Total Download : 609
File Size : 47,8 Mb
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Description : Essential reading for cybersecurity professionals, security analysts, policy experts, decision-makers, activists, and law enforcement! During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now this timely book shows government decision-makers, security analysts, and activists how to use the social world to improve security locally, nationally, and globally--and cost-effectively. Authored by two technology/behavior/security professionals, Using Social Media for Global Security offers pages of instruction and detail on cutting-edge social media technologies, analyzing social media data, and building crowdsourcing platforms. The book teaches how to collect social media data and analyze it to map the social networks of terrorists and sex traffickers, and forecast attacks and famines. You will learn how to coalesce communities through social media to help catch murderers, coordinate disaster relief, and collect intelligence about drug smuggling from hard-to-reach areas. Also highlighting dramatic case studies drawn from the headlines, this crucial book is a must-read. Illustrates linguistic, correlative, and network analysis of OSINT Examines using crowdsourcing technologies to work and engage with populations globally to solve security problems Explores how to ethically deal with social media data without compromising people’s rights to privacy and freedom of expression Shows activists fighting against oppressive regimes how they can protect their identities online If you're responsible for maintaining local, national or global security, you'll want to read Using Social Media for Global Security.


Ning For Dummies

Author by : Manny Hernandez
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 64
Total Download : 180
File Size : 53,9 Mb
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Description : Ning is a cool, free social networking platform, and you can learn how to use Ning quickly and easily with Ning For Dummies. If you have a cause to promote or a passion about a topic, here’s how to explore existing networks and interact with others who share your obsession, as well as how to start one of your own. Begin by joining other networks and participating in groups. Then you’ll find out how to create your own social network, develop your profile, customize your network’s look and feel, set up privacy controls, oversee participation, and manage all the details. Investigate existing networks, see how to join private networks, and manage your profile for privacy Add photos, videos, and music files to existing networks Discover the comment wall, rate items from members, moderate comments on your blog, and respond to events Start a discussion, invite people to an event, or create a group Set up your network, decide if it should be public or private, research the competition, and find your niche Choose a good Web address and learn to monitor traffic with Google Analytics Give your main page character with custom widgets and personalized features Ning is fun, easy, and free. Ning For Dummies shows you how to plan your network so it stands out from the crowd, manage interaction, include multimedia, and more!


77 Building Blocks Of Digital Transformation

Author by : Jace An
Languange : en
Publisher by : eBook Partnership
Format Available : PDF, ePub, Mobi
Total Read : 23
Total Download : 224
File Size : 54,7 Mb
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Description : In 2018, '77 Building Blocks of Digital Transformation: The Digital Capability Model' was published to help 'digital practitioners' working in the digital space. Since then, quite a few readers have suggested writing a book about digital transformation for 'the general public' interested in learning more than basics of digital transformation. That is how the book '77 Building Blocks of Digital Transformation: Simply Explained' has been created.This book is intended to deliver the key messages of 'the 77 Building Blocks' to the general public. It aims to help the general public understand 'actual practices' in the digital space. This is not a theory book that discusses the academical ideas and concepts of digital transformation, but a 'practical' field book that describes the proven digital capabilities as the building blocks of digital transformation. This book does however not fully cover the technical detail of the Maturity Model described in '77 Building Blocks of Digital transformation: The Digital Capability Model' that aims to help digital practitioners with measuring digital maturity. Instead, this book provides examples of higher maturity indicators as an introduction to the Maturity Model. If you are looking for a deep dive into the Maturity Model, refer to '77 Building Blocks of Digital transformation: The Digital Capability Model'.This book covers:1. Digital Customer Experience Management -Digital Customer Journey Management -User Research -Usability Analysis -User Experience Designing -User Experience Testing 2. Social Interaction -Social Listening -Social Media Marketing -Social Media Servicing -Online Community Management -Rating & Review Management -Content Moderation -Social Crisis Management3. Digital Marketing -Digital Brand Marketing -Search Engine Optimization -Paid Search -Content Targeting -Affiliate Marketing -Online Advertising -Digital Campaign Management -Lead Management -Marketing Offer Management -Email Marketing -Mobile Marketing -Marketing Automation -Conversion Rate Optimization4. Digital Commerce -Online Merchandising -Shopping Cart & Checkout -Payments & Reconciliation -Order Management & Fulfillment -Account Management & Self-Service5. Digital Channel Management -Channel Mix & Optimization -Cross-Business Integration -Cross-Channel Integration -Multi-Device Presentation6. Knowledge & Content Management -Knowledge Collaboration -Knowledge Base Management -Content Lifecycle Management -Digital Asset Management -Content Aggregation & Syndication -Web Content Management7. Customization & Personalization -Customer Preference Management -Customer Communication Management -Social Behaviour Management -Interaction Tracking & Management -Customer Loyalty Management -Digital Customer Services8. Digital Intelligence -Product Similarity Analytics -Customer Insights -Customer Segmentation -Conversion Analytics -Digital Marketing Effectiveness -Big Data Analytics -Web Analytics -Reporting & Dashboard9. Digital Data Management -Non-relational Data Management -Distributed Data Store Management -Enterprise Search -Master Data Management -Data Quality Management -Digital Data Policy Management10. Digital Infrastructure Management -On-Demand Provisioning -User Interaction Services -Process Integration Services -Parallel Processing Services -Federated Access Management -Digital Continuity Management11. Digital Alignment -Digital Innovation -Digital Planning -Digital Governance -Cross-Boundary Collaboration -Digital Journey Readiness12. Digital Development & Operations -Digital Program & Project Management -Digital Design Authority -Digital Capability Development -Digital Capability Introduction -Digital Service Operations -Digital Quality Management


Getting A Social Media Job For Dummies

Author by : Brooks Briz
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 16
Total Download : 353
File Size : 40,7 Mb
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Description : Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practicalguide shows you how to stand out from the competition and land yourdream job in social media. Inside, you'll find expert andeasy-to-follow guidance on where you should look for a job insocial media, how to research companies to target, the social mediasites where you should be active, and much more. Plus, you'll getresume and cover letter writing tips, answers to tricky interviewto woo potential employers, and advice on creating a valuablesocial media position within your current company. You will alsobenefit from sample resumes, resume templates, and videos availableto download and view online. From SEO specialists to online community managers, social mediapositions are the latest buzz in the job market. As businesses havecome to value the competitive edge that a strong social mediapresence can offer, these jobs have quickly evolved fromshort-term, peripheral positions to highly sought-after careers.With the help of Getting a Social Media Job For Dummies, jobcandidates in the social media sphere can hone their skillsets andstand head-and-shoulders above the crowd to not only land aninterview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growingfield Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with adash of humor thrown in for fun—Getting a Social Media JobFor Dummies is your go-to handbook for landing a social mediaposition.


Online Communities And Social Computing

Author by : A. Ant Ozok
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 19
Total Download : 128
File Size : 47,6 Mb
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Description : This book constitutes the refereed proceedings of the 4th International Conference on Online Communities and Social Computing, OCSC 2011, held in Orlando, FL, USA in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011 with 10 other thematically similar conferences. The 77 revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the thematic area of online communities and social computing, addressing the following major topics: on-line communities and intelligent agents in education and research; blogs, Wikis and Twitters; social computing in business and the enterprise; social computing in everyday life; information management in social computing.


Innovative Approaches Of Data Visualization And Visual Analytics

Author by : Huang, Mao Lin
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 47
Total Download : 824
File Size : 55,9 Mb
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Description : Due to rapid advances in hardware and software technologies, network infrastructure and data have become increasingly complex, requiring efforts to more effectively comprehend and analyze network topologies and information systems. Innovative Approaches of Data Visualization and Visual Analytics evaluates the latest trends and developments in force-based data visualization techniques, addressing issues in the design, development, evaluation, and application of algorithms and network topologies. This book will assist professionals and researchers working in the fields of data analysis and information science, as well as students in computer science and computer engineering, in developing increasingly effective methods of knowledge creation, management, and preservation.


Online Communities And Open Innovation

Author by : Linus Dahlander
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 77
Total Download : 965
File Size : 47,5 Mb
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Description : The advent of Internet marked a significant change in how users and customers can be involved in the innovative process. History is rife with examples of how users innovate, but Internet and its associated communication technologies brought radically new means for individuals to interact rapidly and at little cost in communities that spur new innovations. These communities are initiated and governed by people that differ in their motivations for taking part and participate to varying degrees. Such communities are outside the immediate control of companies seeking to develop open innovation strategies aimed at harnessing their work. This book brings together distinguished scholars from different disciplines: economics, organization theory, innovation studies and marketing in order to provide an improved understanding of how technological as well as symbolic value is created and appropriated at the intersection between online communities and firms. Empirical examples are presented from different industries, including software, services and manufacturing. The book offers food for thought for academics and managers to an important phenomenon that challenges many conventional wisdoms for how business can be done. This book was published as a special issue of Industry and Innovation.


Teaming With Opportunity

Author by : Lesley S. J. Farmer
Languange : en
Publisher by : Libraries Unlimited
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 361
File Size : 51,7 Mb
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Description : Presents librarians with theoretical background on collaboration and learning, and explains how to team up with families, universities, professional organizations, businesses, and other sources to benefit one's library media center and build a learning community.


Crowdsourcing In The Public Sector

Author by : Daren C. Brabham
Languange : en
Publisher by : Georgetown University Press
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 801
File Size : 44,8 Mb
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Description : Crowdsourcing is a term that was coined in 2006 to describe how the commercial sector was beginning to outsource problems or tasks to the public through an open call for solutions over the internet or social media. Crowdsourcing works to generate new ideas or develop innovative solutions to problems by drawing on the wisdom of the many rather than the few. US local government experimented with rudimentary crowdsourcing strategies as early as 1989, but in the last few years local, state, and federal government have increasingly turned to crowdsourcing to enhance citizen participation in problem solving, setting priorities, and decision making. While crowdsourcing in the public sector holds much promise and is part of a larger movement toward more citizen participation in democratic government, many challenges, especially legal and ethical issues, need to be addressed to successfully adapt it for use in the public sector. Daren C. Brabham has been at the forefront of the academic study of crowdsourcing. This book includes extensive interviews with public and private sector managers who have used crowdsourcing. Brabham concludes with a list of the top ten best practices for public managers.


Media And Metamedia Management

Author by : Francisco Campos Freire
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 45
Total Download : 738
File Size : 55,6 Mb
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Description : Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.


18 Rules Of Community Engagement

Author by : Angela Connor
Languange : en
Publisher by : Happy About
Format Available : PDF, ePub, Mobi
Total Read : 14
Total Download : 403
File Size : 50,9 Mb
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Description : Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.


Global Games

Author by : Aphra Kerr
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 28
Total Download : 895
File Size : 53,9 Mb
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Description : In the last decade our mobile phones have been infiltrated by angry birds, our computers by leagues of legends and our social networks by pleas for help down on the farm. As digital games have become networked, mobile and casual they have become a pervasive cultural form. Based on original empirical work, including interviews with workers, virtual ethnographies in online games and analysis of industry related documents, Global Games provides a political, economic and sociological analysis of the growth and restructuring of the digital games industry over the past decade. Situating the games industry as both cultural and creative and examining the relative growth of console, PC, online and mobile, Aphra Kerr analyses the core production logics in the industry, and the expansion of circulation processes as game services have developed. In an industry dominated by North American and Japanese companies, Kerr explores the recent success of companies from China and Europe, and the emergent spatial politics as countries, cities, companies and communities compete to reshape digital games in the networked age.


Complex Networks Their Applications V

Author by : Hocine Cherifi
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 873
File Size : 45,5 Mb
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Description : This book highlights cutting-edge research in the field of network science, offering scientists, researchers and graduate students a unique opportunity to catch up on the latest advances in theory and a multitude of applications. It presents the peer-reviewed proceedings of the fifth International Workshop on Complex Networks & their Applications (COMPLEX NETWORKS 2016), which took place in Milan during the last week of November 2016. The carefully selected papers are divided into 11 sections reflecting the diversity and richness of research areas in the field. More specifically, the following topics are covered: Network models; Network measures; Community structure; Network dynamics; Diffusion, epidemics and spreading processes; Resilience and control; Network visualization; Social and political networks; Networks in finance and economics; Biological and ecological networks; and Network analysis.


Online Community Management

Author by : Anonim
Languange : de
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 65
Total Download : 737
File Size : 51,6 Mb
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Description :


New Ways Of Working

Author by : Nathalie Mitev
Languange : en
Publisher by : Springer Nature
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 204
File Size : 53,8 Mb
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Description : This volume focuses on new ways of working, and explores implications of these new practices with a particular emphasis on the place occupied by technology, materiality and bodies within contemporary working configurations. It draws together an international range of scholars to examine diverse subjects such as: the gig economy, social media as a work space, the role of materiality in living labs, managerial techniques and organizational legitimacy. Drawing on global perspectives, from France to Nigeria, this book presents a fascinating examination of the many new ways people are working, and relating to their work. Part of the esteemed Technology, Work and Globalization series, this book is valuable reading for scholars working on organizational studies, ethnography, technology management, and management more generally.