Description : Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. o Marketing Principles is designed to teach relevant, contemporary concepts and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o Branding, the expanded marketing mix and customer-focus o Increasing interdependence of goods and services o The centrality of positioning to marketing
Description : Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, “Oprah” has become a brand representing the talk show host’s unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her many supporters and weigh criticisms from her detractors. Winfrey’s ability to create a feeling of intimacy with her audience has long been cited as one of the foundations of her popularity. She has repeatedly made national headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail. At the root of Winfrey’s message to her vast audience is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfrey’s purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfrey’s influence on the American consciousness. Elwood Watson, associate professor of history at East Tennessee State University, is the editor of several books, including “There She Is, Miss America”: The Politics of Sex, Beauty, and Race in America’s Most Famous Pageant and Searching The Soul of Ally McBeal: Critical Essays.
Description : This book gives the reader a realistic perspective of what management is and what managers really do. Management as a profession is dynamic, challenging and exciting for those who want to excel at it. Each day brings new and often unanticipated challenges despite the plans made by even the best managers and leaders. The relatively new challenges of sustainable development are integrated into every chapter of this book. The authors have included the most recent management thinking and research, as well as the contemporary application of management ideas in organisations. The combination of established scholarship, new ideas and real-life applications gives students a taste of the energy, challenge and adventure inherent in the dynamic field of management Along with current management theory and practice, the text integrates coverage of social media and new technology throughout This fifth edition includes new emphases on Entrepreneurship and Innovation, a growing area of importance and interest in management studies and the foregrounding of management as an Integrative Practice. There will be linkages of topics within and across chapters, reflective of management as it occurs.
Description : Everyone has a purpose. And, according to Oprah Winfrey, “Your real job in life is to figure out as soon as possible what that is, who you are meant to be, and begin to honor your calling in the best way possible.” That journey starts right here. In her latest book, The Path Made Clear, Oprah shares what she sees as a guide for activating your deepest vision of yourself, offering the framework for creating not just a life of success, but one of significance. The book’s ten chapters are organized to help you recognize the important milestones along the road to self-discovery, laying out what you really need in order to achieve personal contentment, and what life’s detours are there to teach us. Oprah opens each chapter by sharing her own key lessons and the personal stories that helped set the course for her best life. She then brings together wisdom and insights from luminaries in a wide array of fields, inspiring readers to consider what they’re meant to do in the world and how to pursue it with passion and focus. Renowned figures such as Eckhart Tolle, Brene Brown, Lin-Manuel Miranda, Elizabeth Gilbert, Jay-Z, and Ellen DeGeneres share the greatest lessons from their own journeys toward a life filled with purpose. Paired with over 100 awe-inspiring photographs to help illuminate the wisdom of these messages, The Path Made Clear provides readers with a beautiful resource for achieving a life lived in service of your calling – whatever it may be.
Description : Examines the life of one of the richest and most influential people in the world, from her beginnings in poverty and abuse to her rise as a television personality and entrepreneur.
Description : Chronicles the life of Oprah Winfrey from her birth in Mississippi, to the start of her television career, to the launching of her magazine.
Description : The Wisdom of Sundays features insightful selections from the most meaningful conversations between Oprah Winfrey and some of today's most admired thought leaders. Visionaries like Tony Robbins, Arianna Huffington and Shonda Rhimes share their lessons in finding purpose. World-renowned teachers like Eckhart Tolle, Marianne Williamson, and Wayne Dyer explain our complex relationship with the ego and the healing powers of love and connection. And bestselling writers like Cheryl Strayed, Elizabeth Gilbert, and Elizabeth Lesser explore forgiveness and letting go. Organized into ten chapters – each one representing a powerful step in Oprah's own spiritual journey, and introduced with a personal essay by Oprah herself – the moments of inspiration that have enlightened millions on the three-time Emmy Award-winning Super Soul Sunday are collected in The Wisdom of Sundays, a cherishable, deeply affecting book. Paired with more than 100 beautiful photographs, including many from Oprah's private property in California, The Wisdom of Sundays promises to be a timeless keepsake that will help readers awaken to life's wondrous possibilities. Oprah Winfrey says, "If you want to be more fully present and live with a wide-open heart, this is where your journey begins."
Description : Oprah Winfrey is an unprecedented and important cultural phenomenon. This book aims to understand the reasons for her spectacular success and visibility. Based on nearly one hundred show transcripts; a year and a half of watching the show regularly; and analysis of magazine articles, several biographies, O Magazine, Oprah Book Club novels, self-help manuals promoted on the show, and hundreds of messages on the Oprah Winfrey Web site, it takes the Oprah industry seriously in order to ask fundamental questions about how culture works today.