Description : Language problems potentially exist at all levels of human activity, including he local contaxts of communities & institutions. This volume explores the ways in which language planning works as a local activity in a wide variety of contexts around the world & deals with a wide range of language planning issues.
Description : In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
Description : Following the Second World War, modern systems of urban and regional planning were established in Britain and most other developed countries. In this book, Nigel Taylor describes the changes in planning thought which have taken place since then. He outlines the main theories of planning, from the traditional view of urban planning as an exercise in physical design, to the systems and rational process views of planning of the 1960s; from Marxist accounts of the role of planning in capitalist society in the 1970s, to theories about planning implementation, and more recent views of planning as a form of `communicative action'.
Description : One of the fastest growing sectors of the modern economy, tourism is a complicated phenomenon and the pressures it creates on the natural and social environment have become major issues. This text presents an overview of the subject and suggests positive guidelines.
Description : This Book Would Be Useful For Students At Graduate Level In Architecture And Town Planning And In Particular For Students At The Post Graduate Level In Urban Studies, Written With An Objective To Discuss Various Issues Pertaining To Urban Regeneration Covering Social, Economic And Spatial Aspects Of City Rebuilding. Divided Into Three Parts, The First Part Covers World View On Urban Regeneration And Discusses City Rebuilding Processes In United States, United Kingdom And Europe. It Further Discusses Transportation System And Urban Form Of Cities With Focus On New Urban Centers. Second Part And Third Part Focuses On Drawing And Suggesting Various Regeneration Strategies For Major Cities Of India.
Description : Explains the principal planning techniques using case studies and diagrams. This book shows how planning fits into the overall management of construction work.
Description : Planning Theory expresses a sound unease about the direction taken by the current analysis and criticism of planning experiences. To oppose the debate that freezes planning as a permanently declining engagement, this book aims to identify the essential guidelines of a re-launch of planning processes and techniques, configuring a kind of neo-discipline. This builds upon a multi-disciplinary integration - never seen and experimented with until now.
Description : Language Planning from Practice to Theory examines and reviews the field of language policy and planning. In the first section of the book language policy and planning definitions, current practices, goals and ways of thinking are discussed as a foundation for understanding current practice in the discipline. The central elements of language policy and planning practice are then described from two perspectives. In the second section, the methodology for collecting language planning data is outlined and the key cross-societal issues of language-in-education planning, literacy and economics in language planning are discussed. In the third section, case studies related to language and power, bilingualism and status and specific purpose issues in language planning are covered. The final two chapters draw together the critical issues and problems which have arisen from current practice and which must be considered in building a theory of the discipline. A reference appendix to language planning in national situations is included. The book provides the only up-to-date overview and review of the field of language policy and planning and challenges language planners to think more critically about their discipline. Since language will be planned, there is a need to consider how it will be done.
Description : CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.