Pre Suasion

Pre Suasion
Author: Robert Cialdini
Publsiher: Simon and Schuster
Total Pages: 413
Release: 2016-09-06
ISBN: 1501109790
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Pre Suasion Book Excerpt:

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Summary Analysis Review of Robert Cialdini s Pre suasion by Instaread

Summary  Analysis   Review of Robert Cialdini   s Pre suasion by Instaread
Author: Instaread
Publsiher: Instaread
Total Pages: 43
Release: 2016-10-13
ISBN: 1683785371
Category: Study Aids
Language: EN, FR, DE, ES & NL

Summary Analysis Review of Robert Cialdini s Pre suasion by Instaread Book Excerpt:

Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer’s desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe. Once attention is secured, it must be retained either by… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Pre Suasion

Pre Suasion
Author: Robert Cialdini
Publsiher: Simon & Schuster
Total Pages: 432
Release: 2018-06-05
ISBN: 9781501109805
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Pre Suasion Book Excerpt:

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Transformational Security Awareness

Transformational Security Awareness
Author: Perry Carpenter
Publsiher: John Wiley & Sons
Total Pages: 368
Release: 2019-04-30
ISBN: 1119566371
Category: Computers
Language: EN, FR, DE, ES & NL

Transformational Security Awareness Book Excerpt:

Expert guidance on the art and science of driving secure behaviors Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change. When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That’s what Transformational Security Awareness is all about. Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture management Overcome the knowledge-intention-behavior gap Optimize your program to work with the realities of human nature Use simulations, games, surveys, and leverage new trends like escape rooms to teach security awareness Put effective training together into a well-crafted campaign with ambassadors Understand the keys to sustained success and ongoing culture change Measure your success and establish continuous improvements Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.

Win Bigly

Win Bigly
Author: Scott Adams
Publsiher: Penguin
Total Pages: 304
Release: 2017-10-31
ISBN: 0735219729
Category: Psychology
Language: EN, FR, DE, ES & NL

Win Bigly Book Excerpt:

NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Understanding Survey Methodology

Understanding Survey Methodology
Author: Philip S. Brenner
Publsiher: Springer Nature
Total Pages: 346
Release: 2020-10-23
ISBN: 3030472566
Category: Social Science
Language: EN, FR, DE, ES & NL

Understanding Survey Methodology Book Excerpt:

This volume ambitiously applies sociological theory to create an understanding of aspects of survey methodology. It focuses on the interplay between sociology and survey methodology: what sociological theory and approaches can offer to survey research and vice versa. The volume starts with a focus on direct connections between sociological theories and their applications in survey research. It further presents cutting-edge, original research that applies the “sociological imagination” to substantive concerns important to sociologists, survey methodologists, and social scientists and includes issues such as health, immigration, race/ethnicity, gender and sexuality, and criminal justice.

Making the Ask

Making the Ask
Author: Bernard Ross,Clare Segal
Publsiher: Practical Inspiration Publishing
Total Pages: 268
Release: 2021-06-14
ISBN: 1788602366
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Making the Ask Book Excerpt:

If you’re a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that? In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from UK’s Oxford University to MEF Museum in Argentina – which has been used to secure gifts up to $110m in a single ask. Whether you’re an experienced fundraiser looking for new ideas, a newbie keen to get to the right approach fast, or a board member anxious to help out, you’ll find the answers you’re looking for inside.

Pre Suasion

Pre Suasion
Author: Robert B. Cialdini
Publsiher: Random House Business Books
Total Pages: 413
Release: 2017-04-20
ISBN: 9781847941435
Category: Influence (Psychology)
Language: EN, FR, DE, ES & NL

Pre Suasion Book Excerpt:

NEW YORK TIMES BESTSELLER 'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over- it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. 'Mind-blowing.' Management Today 'Accessible and intellectually rigorous.' Books of the Year, The Times 'Fascinating, fluent and original.' Tim Harford, author of The Undercover Economist Strikes Back

The Persuasive Preacher

The Persuasive Preacher
Author: David A. Christensen
Publsiher: Wipf and Stock Publishers
Total Pages: 190
Release: 2020-07-16
ISBN: 1725265990
Category: Religion
Language: EN, FR, DE, ES & NL

The Persuasive Preacher Book Excerpt:

How can we preach persuasively without huckstering, manipulating, or coercing people? Sadly, we are seeing the fall of many pastors not for reasons of sexual immorality, but the pursuit of pride and power. The skillful use of marketing methods creates celebrity pastors who become significant influencers in the evangelical church. The lure of success is seductive, turning pastors into hucksters and Christians into consumers. We need to heed the warnings of the New Testament about the pride of rhetoric and the pursuit of power. David Christensen carefully analyzes the biblical warnings of Paul about the temptations of rhetorical sophistry in the first-century church and applies them to pastoral ministry today. God calls preachers to be ethical and effective persuaders. David develops an ethical grid for pastoral persuasion using principles drawn from the Bible and social science along with practical illustrations from his years of ministry. He calls preachers to be ethical and effective persuaders by emphasizing the centrality of the word of God while depending on the power of the Spirit of God.

Cognitive Superiority

Cognitive Superiority
Author: Dean S. Hartley III,Kenneth O. Jobson
Publsiher: Springer Nature
Total Pages: 308
Release: 2020-11-11
ISBN: 3030601846
Category: Political Science
Language: EN, FR, DE, ES & NL

Cognitive Superiority Book Excerpt:

In a world of accelerating unending change, perpetual surveillance, and increasing connectivity, conflict has become ever more complex. Wars are no longer limited to the traditional military conflict domains—land, sea, air; even space and cyber space. The new battlefield will be the cognitive domain and the new conflict a larger contest for power; a contest for cognitive superiority. Written by experts in military operations research and neuropsychology, this book introduces the concept of cognitive superiority and provides the keys to succeeding within a complex matrix where the only rules are the laws of physics, access to information, and the boundaries of cognition. The book describes the adversarial environment and how it interacts with the ongoing, accelerating change that we are experiencing, irrespective of adversaries. It talks about the ascendant power of information access, pervasive surveillance, personalized persuasion, and emerging new forms of cognition. It profiles salient technologies and science, including persuasion science, artificial intelligence and machine learning (AI/ML), surveillance technologies, complex adaptive systems, network science, directed human modification, and biosecurity. Readers will learn about human and machine cognition, what makes it tick, and why and how we and our technologies are vulnerable. Following in the tradition of Sun-Tsu and von Clausewitz, this book writes a new chapter in the study of warfare and strategy. It is written for those who lead, aspire to leadership, and those who teach or persuade, especially in the fields of political science, military science, computer science, and business.

Advocacy Practice for Social Justice

Advocacy Practice for Social Justice
Author: Richard Hoefer
Publsiher: Oxford University Press
Total Pages: 296
Release: 2019-02-01
ISBN: 0190916583
Category: Social Science
Language: EN, FR, DE, ES & NL

Advocacy Practice for Social Justice Book Excerpt:

Since the publication of its first edition in 2005,ÂAdvocacy Practice for Social JusticeÂhas served as a clear, comprehensive, and practical resource for social work courses in advocacy, community practice, and macro practice. Now in its fourth edition, this text provides extensive information on the value base for advocacy; an examination of why people get involved in advocacy; and step-by-step instructions for social workers and others who want to impact laws, regulations, and policies at any level. Bearing in mind the National Association of Social Workers' Code of Ethics' requirements to advocate on behalf of vulnerable populations, readers learn that advocacy is a problem-solving technique similar to that used in social work practice of all types. The book moves through the stages of advocacy: getting involved; understanding the issue; planning; advocating through education, persuasion, and negotiation; presenting information effectively; monitoring and evaluating results; and integrating advocacy into a social worker's everyday practice. The fourth edition's inclusion of new topics and solid foundation in social work values make it a must-read as social work students and practitioners work diligently to maintain the profession's focus on successful advocacy for social justice.

Programming Interviews For Dummies

Programming Interviews For Dummies
Author: John Sonmez,Eric Butow
Publsiher: John Wiley & Sons
Total Pages: 272
Release: 2019-10-15
ISBN: 1119565022
Category: Computers
Language: EN, FR, DE, ES & NL

Programming Interviews For Dummies Book Excerpt:

Get ready for interview success Programming jobs are on the rise, and the field is predicted to keep growing, fast. Landing one of these lucrative and rewarding jobs requires more than just being a good programmer. Programming Interviews For Dummies explains the skills and knowledge you need to ace the programming interview. Interviews for software development jobs and other programming positions are unique. Not only must candidates demonstrate technical savvy, they must also show that they’re equipped to be a productive member of programming teams and ready to start solving problems from day one. This book demystifies both sides of the process, offering tips and techniques to help candidates and interviewers alike. Prepare for the most common interview questions Understand what employers are looking for Develop the skills to impress non-technical interviewers Learn how to assess candidates for programming roles Prove that you (or your new hires) can be productive from day one Programming Interviews For Dummies gives readers a clear view of both sides of the process, so prospective coders and interviewers alike will learn to ace the interview.

Integrative Psychiatry and Brain Health

Integrative Psychiatry and Brain Health
Author: Daniel A. Monti,Andrew B. Newberg
Publsiher: Oxford University Press
Total Pages: 560
Release: 2018-01-24
ISBN: 0190690569
Category: Medical
Language: EN, FR, DE, ES & NL

Integrative Psychiatry and Brain Health Book Excerpt:

Integrative Medicine is an emerging discipline that not only bridges the existing disciplines of psychiatry psychology, but provides a scientifically-based framework that synthesizes the rest of physiology, biochemistry and other health dimensions such as social support and spirituality, which collectively contribute to brain and body health and overall well-being. Patients who have not tolerated or not responded optimally to traditional treatments are also good candidates for integrative approaches. This new edition of Integrative Psychiatry and Brain Health reflects the tremendous advances in science that allude to mechanisms of action that weave together seemingly unrelated disciplines for the promotion of health and wellness. Part of the Weil Integrative Medicine Library, this volume provides a rational and evidence-based approach to the integrative therapy of mental disorders, integrating the principles of alternative and complementary therapies into the principles and practice of conventional psychiatry and psychology. Integrative Psychiatry and Brain Health examines what works and what doesn't, and offers practical guidelines for physicians to incorporate integrative medicine into their practice and to advise patients on reasonable and effective therapies. The text discusses areas of controversy and identifies areas of uncertainty where future research is needed. Chapters also cite the best available evidence for both the safety and the efficacy of all therapies discussed. The information is presented in accessible and easy-to-read formats, including clinical pearls and key points.

The Leadership Trajectory

The Leadership Trajectory
Author: Patricia S. Yoder-Wise,Karren Kowalski,Susan Sportsman
Publsiher: Elsevier Health Sciences
Total Pages: 272
Release: 2020-08-16
ISBN: 0323636071
Category: Medical
Language: EN, FR, DE, ES & NL

The Leadership Trajectory Book Excerpt:

Designed to help you excel at every stage of your leadership path, this unique and practical text is organized around a nursing and health care leadership trajectory of three core areas — The Strategies, The Personal, and The Environment. The Strategies covers necessary actions that you need to take to become more influential in any environment to move yourself and your people to greater contributions. The Personal relates to the concepts that you must develop and hone to increase your influence. The Environment reinforces how you can exercise the strategies and personal factors in this leadership model through assessing the situations in which you find yourself. Reflection questions in each chapter emphasize the importance of the process being discussed as a strategy for growth and to facilitate active reading. LL Alert! boxes cite examples of actions and statements to avoid. LL Lineup summaries at the end of each chapter help you create an action plan related to the chapter topic. Practical approach features straightforward, concise content that addresses only the most relevant information on the subject of each chapter. The Strategies covers necessary actions that you need to take to become more influential in any environment to move yourself and your people to greater contributions. The Personal relates to the concepts that you must develop and hone to increase your influence. The Environment reinforces how you can exercise the strategies and personal factors in this model through assessing the situations in which you find yourself.

The Book of Real World Negotiations

The Book of Real World Negotiations
Author: Joshua N. Weiss
Publsiher: John Wiley & Sons
Total Pages: 320
Release: 2020-07-24
ISBN: 1119616166
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Book of Real World Negotiations Book Excerpt:

Real world negotiation examples and strategies from one of the most highly respected authorities in the field This unique book can help you change your approach to negotiation by learning key strategies and techniques from actual cases. Through hard to find real world examples you will learn exactly how to effectively and productively negotiate. The Book of Real World Negotiations: Successful Strategies from Business, Government and Daily Life shines a light on real world negotiation examples and cases, rather than discussing hypothetical scenarios. It reveals what is possible through preparation, persistence, creativity, and taking a strategic approach to your negotiations. Many of us enter negotiations with skepticism and without understanding how to truly negotiate well. Because we lack knowledge and confidence, we may abandon the negotiating process prematurely or agree to deals that leave value on the table. The Book of Real World Negotiations will change that once and for all by immersing you in these real world scenarios. As a result, you’ll be better able to grasp the true power of negotiation to deal with some of the most difficult problems you face or to put together the best deals possible. This book also shares critical insights and lessons for instructors and students of negotiation, especially since negotiation is now being taught in virtually all law schools, many business schools, and in the field of conflict resolution. Whether you’re a student, instructor, or anyone who wants to negotiate successfully, you’ll be able to carefully examine real world negotiation situations that will show you how to achieve your objectives in the most challenging of circumstances. The cases are organized by realms—domestic business cases, international business cases, governmental cases and cases that occur in daily life. From these cases you will learn more about: Exactly how to achieve Win-Win outcomes The critical role of underlying interests The kind of thinking that goes into generating creative options How to consider your and the other negotiator’s Best Alternative to a Negotiated Agreement (BATNA) Negotiating successfully in the face of power Achieving success when negotiating cross-culturally Once you come to understand through these cases that negotiation is the art of the possible, you’ll stop saying "a solution is impossible." With the knowledge and self-assurance you gain from this book, you’ll roll up your sleeves and keep negotiating until you reach a mutually satisfactory outcome!

Effective Preaching

Effective Preaching
Author: Michael E. Connors
Publsiher: Liturgy Training Publications
Total Pages: 224
Release: 2021-01-25
ISBN: 1618333208
Category: Religion
Language: EN, FR, DE, ES & NL

Effective Preaching Book Excerpt:

Effective Preaching: Bringing People into an Encounter with God is a practical collection of essays, featuring leading preachers, homilists and homily instructors. Compiled by Michael E. Connors, CSC, the Director of the John Marten Program in Homiletics and Liturgics at the University of Notre Dame, this imaginative book focuses entirely on the practical side of Catholic preaching. It will provide imaginative, hands-on, tested advice to help homilists develop preaching effectiveness, using techniques that will turn satisfactory preaching into exceptional preaching. This practical resource will be essential for priests, permanent deacons, seminarians in homiletics classes; retreat leaders, RCIA catechists; all who preach.

Learning to Negotiate

Learning to Negotiate
Author: Georg Berkel
Publsiher: Cambridge University Press
Total Pages: 135
Release: 2020-09-24
ISBN: 1108852653
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Learning to Negotiate Book Excerpt:

We negotiate every day, as managers or lawyers, parents, friends, and citizens. Decades of research have generated an abundance of knowledge about how to negotiate but this research also tells us that we still fall far short of our abilities. Much less has been written about how to learn to negotiate. Comprehensively addressing both of these questions, this new textbook combines practitioner guidance with empirical research to teach negotiation as a skill that can be learned and mastered. Leaving behind the typical quick-fix solutions of the rulebook approach to negotiation, Berkel backs up his practical advice with a wealth of examples, case studies, and graphic illustrations. This is an invaluable book for MBA, law and other professional students, as well as executives seeking to develop and improve their skills in negotiation.

The Trust Economy Building strong networks and realising exponential value in the digital age

The Trust Economy  Building strong networks and realising exponential value in the digital age
Author: Philipp Kristian Diekhöner
Publsiher: Marshall Cavendish International Asia Pte Ltd
Total Pages: 225
Release: 2017-04-15
ISBN: 9814779172
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Trust Economy Building strong networks and realising exponential value in the digital age Book Excerpt:

Airbnb, Uber, TripAdvisor, Bitcoin, Carousell – this is the way we live today. Over the past decade, one of the most revolutionary changes in our global economy has been the creation of trusted digital intermediaries. These platforms allow us – as individuals and as businesses – to exchange value with one another in new and better ways. We are experiencing a modern relationship renaissance, enabled by technology and powered by trust.But not everyone has succeeded equally. Corporate innovation efforts are often stymied by a culture of distrust that kills creativity, impedes progress and reduces competitive advantage. As incumbents lurch from one identity crisis to another and startups flood every industry from retail to insurance, only the most trusted players will succeed. The Trust Economy introduces a world-first structured model for building trust in six progressive stages. Whatever industry you’re in, whatever the size of your business, the trust model will set you on the path to reaping the most value from the opportunities and challenges of the digital age.

Influence in Talent Development

Influence in Talent Development
Author: Vivian Blade
Publsiher: American Society for Training and Development
Total Pages: 192
Release: 2021-11-02
ISBN: 1952157544
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Influence in Talent Development Book Excerpt:

Elevate Your Impact Through Influence Skills At work, we often find ourselves in situations where we can and do influence others. We are negotiators, persuaders, conciliators, and maybe intermediaries and mediators. While there used to be little to no emphasis placed on developing these skills, organizations now recognize the ability to influence as critical for effective employee relations and productivity. Part of the ATD Soft Skills Series, Influence in Talent Development examines the growing importance of personal influence at work and its impact on your relationships, career, and organizational success. Talent development professionals have a tremendous opportunity to influence at a deeper level—with learners, SMEs, and stakeholders—to achieve business and learning results. This book considers what it means to influence in general and in the TD context; how to use your ability to influence tactically and strategically; how to overcome barriers to success; and how you can be more impactful and empathetic. Vivian Blade shares a framework of five powerful principles at work to guide and expand influence: social capital, courage, authenticity, passion, and engagement. Engage the principles in this book to build your influence among your colleagues and employees, and you will be more effective at getting things done with others. Other books in the series: • Adaptability in Talent Development • Emotional Intelligence in Talent Development • Creativity in Talent Development • Teamwork in Talent Development

Social Psychology Fifth Edition

Social Psychology  Fifth Edition
Author: Tom Gilovich,Dacher Keltner,Serena Chen,Richard E. Nisbett
Publsiher: W. W. Norton & Company
Total Pages: 704
Release: 2018-09-01
ISBN: 0393691071
Category: Psychology
Language: EN, FR, DE, ES & NL

Social Psychology Fifth Edition Book Excerpt:

A critical thinking approach emphasizing science and applications An award-winning author team challenges students to think critically about the concepts, controversies, and applications of social psychology using abundant tools, both in text and online. (NEW) infographics examine important topics like social class, social media effects, and research methodology. InQuizitive online assessment reinforces fundamental concepts, and PowerPoints, test questions, and (NEW) Concept Videos, will help you create the best course materials in the shortest amount of time. Please note that this version of the ebook does not include access to any media or print supplements that are sold packaged with the printed book.