Social Marketing

Author by : Robert J. Donovan
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 60
Total Download : 623
File Size : 40,7 Mb
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Description : The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.


Principles And Practice Of Social Marketing

Author by : Rob Donovan
Languange : en
Publisher by : Cambridge University Press
Format Available : PDF, ePub, Mobi
Total Read : 30
Total Download : 113
File Size : 48,7 Mb
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Description : This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.


Social Marketing

Author by : Gerard Hastings
Languange : en
Publisher by : Butterworth-Heinemann
Format Available : PDF, ePub, Mobi
Total Read : 19
Total Download : 911
File Size : 40,7 Mb
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Description : Managing Workplace Diversity and Inclusion provides a comprehensive overview to understanding and managing diversity in the workplace. Intended for upper-level undergraduates as well as graduate students in Psychology and Human Resources Management, this textbook introduces readers to the concept of diversity as well as relevant theoretical topics including oppression, power, and the social construction of difference. Rooted in a psychological approach, it applies relevant psychological methods to understanding diversity issues within organizations, covering topics such as diversity training, mentoring, group dynamics, employment law, and organizational change. Each chapter presents engaging scenarios and concludes with relevant questions to stimulate learning and help students conceptualize and contextualize diversity in the workplace.


Ebook Principles And Practice Of Marketing 9e

Author by : David Jobber
Languange : en
Publisher by : McGraw Hill
Format Available : PDF, ePub, Mobi
Total Read : 46
Total Download : 234
File Size : 55,8 Mb
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Description : EBOOK: Principles and Practice of Marketing, 9e


Community Risk Reduction Principles And Practices

Author by : Beverley Walker
Languange : en
Publisher by : Jones & Bartlett Learning
Format Available : PDF, ePub, Mobi
Total Read : 91
Total Download : 675
File Size : 47,9 Mb
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Description : "This curriculum provides a theoretical framework for the understanding of the ethical, sociological, organizational, political, and legal components of community risk reduction, and a methodology for the development of a comprehensive community risk reduction plan"--


Health Promotion Global Principles And Practice

Author by : Rachael Dixey
Languange : en
Publisher by : CABI
Format Available : PDF, ePub, Mobi
Total Read : 97
Total Download : 303
File Size : 44,5 Mb
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Description : Health promotion is a key mechanism in tackling the foremost health challenges faced by developing and developed nations. Covering key concepts, theory and practical aspects, this textbook focuses on the themes central to contemporary health promotion practice on a global scale. Social determinants, equality and equity, policy and health, working in partnerships, sustainability, evaluation and evidence-based practice are detailed, and the critical application of health promotion to practice is outlined throughout the book. With contributions from the Centre for Health Promotion Research team a.


Principles And Practice Of Marketing

Author by : David Jobber
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 31
Total Download : 303
File Size : 48,5 Mb
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Description : The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change


Ebook Principles And Practice Of Marketing

Author by : JOBBER, DAVID/E
Languange : en
Publisher by : McGraw Hill
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 860
File Size : 54,5 Mb
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Description : EBOOK: Principles and Practice of Marketing


Social Marketing And Social Change

Author by : R. Craig Lefebvre
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 36
Total Download : 552
File Size : 41,8 Mb
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Description : How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University


Handbook Of Research On Social Marketing And Its Influence On Animal Origin Food Product Consumption

Author by : Bogueva, Diana
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 61
Total Download : 456
File Size : 44,5 Mb
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Description : As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.


Social Marketing And Behaviour Change

Author by : Linda Brennan
Languange : en
Publisher by : Edward Elgar Publishing
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 625
File Size : 46,8 Mb
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Description : This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid


Social Marketing

Author by : Nancy R. Lee
Languange : en
Publisher by : SAGE Publications
Format Available : PDF, ePub, Mobi
Total Read : 24
Total Download : 337
File Size : 52,5 Mb
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Description : This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.


The Sage Handbook Of Social Marketing

Author by : Gerard Hastings
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 97
Total Download : 673
File Size : 51,8 Mb
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Description : For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.


Segmentation In Social Marketing

Author by : Timo Dietrich
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 338
File Size : 43,8 Mb
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Description : This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.


Formative Research In Social Marketing

Author by : Krzysztof Kubacki
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 63
Total Download : 914
File Size : 44,7 Mb
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Description : This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.


Broadening Cultural Horizons In Social Marketing

Author by : Rachel Hay
Languange : en
Publisher by : Springer Nature
Format Available : PDF, ePub, Mobi
Total Read : 56
Total Download : 273
File Size : 50,9 Mb
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Description : This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.


Strategic Social Marketing

Author by : Jeff French
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 99
Total Download : 258
File Size : 45,9 Mb
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Description : Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: New ideas introducing core values and ways of thinking about behaviour and social change Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising ‘value’, ‘systems thinking’, ‘the social marketing intervention mix’, and ‘critical social marketing’, in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.


Social Marketing And Public Health

Author by : Jeff French
Languange : en
Publisher by : Oxford University Press
Format Available : PDF, ePub, Mobi
Total Read : 57
Total Download : 802
File Size : 42,7 Mb
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Description : The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.


The Sage Handbook Of Marketing Ethics

Author by : Lynne Eagle
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 53
Total Download : 305
File Size : 53,7 Mb
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Description : This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.


Tourism And Social Marketing

Author by : C. Michael Hall
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 568
File Size : 40,7 Mb
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Description : Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.


Marketing Theory

Author by : Michael J Baker
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 92
Total Download : 452
File Size : 41,6 Mb
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Description : Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.


Contemporary Issues In Social Marketing

Author by : Krzysztof Kubacki
Languange : en
Publisher by : Cambridge Scholars Publishing
Format Available : PDF, ePub, Mobi
Total Read : 57
Total Download : 252
File Size : 55,9 Mb
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Description : Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is understood and implemented by governments, commercial organisations and third sector organisations in different parts of the world. Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and contemporary debate in the field, in addition to exploring areas that are currently underdeveloped in the literature. This book covers arguments relating to numerous hot topics and controversial issues, such as ethics in social marketing; climate change; energy consumption; smoking; healthy eating habits; blood donation; social marketing theory; and the evaluation of social marketing interventions.


Contemporary Issues In Marketing And Consumer Behaviour

Author by : Elizabeth Parsons
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 449
File Size : 44,8 Mb
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Description : An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.


Promoting Health

Author by : Jane Taylor
Languange : en
Publisher by : Elsevier Health Sciences
Format Available : PDF, ePub, Mobi
Total Read : 36
Total Download : 453
File Size : 52,9 Mb
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Description : The seventh edition of Promoting Health is an essential book for a range of health practitioners to guide their health promotion practice within a comprehensive primary health care context. With a new author team featuring Jane Taylor and Lily O’Hara, the book explores the socio-ecological determinants of health and wellbeing as a foundation for holistic, ecological, salutogenic health promotion practice. The health promotion practice cycle, including evidence-based community assessment, program planning, implementation and evaluation, is described in detail. The book also includes chapters on five health promotion action areas. Promoting Health is a comprehensive, easy-to-understand resource that students and practitioners will find themselves returning to throughout their studies and professional practice. Grounded in internationally recognised WHO health promotion frameworks including the Ottawa Charter for Health Promotion and subsequent charters and declarations The role of systemic determinants of health and wellbeing including the social, economic, cultural, political, natural and built environments for a sustainable future Sets of questions on putting the Ottawa Charter into practice Tables that map chapter content to relevant International Union for Health Promotion and Education core competencies More to Explore sections with additional resources Reflective questions that enable consolidation of learning through practice activities An eBook included with all print purchases Additional resources on evolve • eBook on VitalSource Instructor resources: • Chapter reflective questions and model responses • Chapter quiz questions with correct responses • Image Gallery • Weblinks Student resources: • Chapter reflective questions • Chapter quiz questions • Weblinks Updated framework for health promotion practice including distinction between comprehensive and selective primary health care approaches, and the addition of the health promotion practice cycle Introduction to the values and principles of critical health promotion and their application within a comprehensive primary health care context Increased focus on indigenous perspectives, with current Australian and New Zealand examples Quizzes to check understanding of the content of each chapter


Selected Studies On Social Sciences

Author by : Ahmet Kırkkılıç
Languange : en
Publisher by : Cambridge Scholars Publishing
Format Available : PDF, ePub, Mobi
Total Read : 26
Total Download : 841
File Size : 44,9 Mb
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Description : This collection of essays explores educational issues confronting educators and researchers from various disciplines. They are grouped into four sections, with the first, “Business Economics and Management”, discussing concepts such as contemporary urban theories, multiculturalism and the informal economy. The second section, “Linguistics and Literature”, encompasses topics such as Russian-Chinese bilingualism and training in Russian phraseology for foreigners. The third section, “Education” considers issues such as language teaching and use of learning cycle model and the Socratic Seminar Technique. The fourth section, “History and Geography”, looks at history education, historical consciousness, and cultural geography. This book will mainly appeal to educators, researchers, and students involved in social sciences.


Health Promotion Practice

Author by : Maggie Davies
Languange : en
Publisher by : McGraw-Hill Education (UK)
Format Available : PDF, ePub, Mobi
Total Read : 83
Total Download : 560
File Size : 43,9 Mb
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Description : This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including: Motivational interviewing Theatre Mass media Social marketing Community development Public policy Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.


Dynamics Of Competitive Advantage And Consumer Perception In Social Marketing

Author by : Kapoor, Avinash
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 23
Total Download : 539
File Size : 54,6 Mb
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Description : "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.


Modern Marketing

Author by : R S N Pillai
Languange : en
Publisher by : S. Chand Publishing
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 690
File Size : 54,5 Mb
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Description : The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.


Hands On Social Marketing

Author by : Nedra Kline Weinreich
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 16
Total Download : 654
File Size : 53,6 Mb
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Description : This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.