Description : Contends that printed books will be replaced by digital books and that book distributors and readers should actively support the transformation by encouraging digital book creation and the standards required for storage and delivery.
Description : This book is a dynamic and generously illustrated survey of independent publications that are breathing new life into old media. This paean to the printed word is filled with creativity and innovation as well as hope for the future of print media.
Description : The End of Print is the first collection of the work of David Carson, arguably the most innovative and influential graphic designer of the 1990s. Since the book first appeared in 1995, it has become one of the most popular graphic design books of the 20th century. Carson's approach to typography and layout has provoked praise and criticism worldwide, and has inspired a following of young designers eager to break with tradition and forge a new aesthetic. This revised and extended edition contains a significant number of new images from this key period in Carson's career. Two illustrated essays provide an overview of Carson's work, setting it in the context of graphic design history. They examine critical appraisals of the book and discuss the impact that Carson's work has had on contemporary graphics. The much-debated concept of the "end of print" is explored in new contributions from Douglas Coupland, Jessica Helfand, Rick Valicenti, Shawn Wolfe, Geof Kern, Jackson Boelts and Philip B. Meggs. The End of Print is illustrated with 400 colour images, and features work from the magazines where Carson first made his mark - including Transworld Skateboarding, Surfer, Beach Culture and Ray Gun - as well as his instantly recognizable advertisements for clients such as Nike, Pepsi, MTV and Sony. Lewis Blackwell's text includes an interview in which Carson examines the origins of his approach and discusses the extreme reactions to his work.
Description : Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities. Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or deeply mourn their passing. With wit and brilliant insight, he isolates the invisible processes through which books have come to mediate our social interactions and influence our habits of consumption, integrating themselves into our routines and intellects like never before.
Description : The new technologies that libraries now use have not only recreated the library, but are also redefining the traditional library budget. It is essential that a library budget reflects the increasing use of technology to provide information for patrons.
Description : This key book examines the role of the printed book in contemporary societies, its demographics and its relation to the other media. It analyzes the differences among various national book industries throughout Europe and the USA, and the reasons and impact of the differences. Both the effect of digital technologies and the reasons why e-books did not substitute the printed book, as predicted in mid-nineties, are explored. A comprehensive overview of the diversities and similarities that exist among various national book industries and among various publishing fields throughout the developed world Analyses the development of all book professions (librarians + booksellers + publishers) Builds a link between research methodologies used in book history and on contemporary publishing research
Description : Effective creative strategies and campaigns for business ownersor marketers Whether it's on the Web, in a book, or live in-person, the mosteffective solutions are those that unexpectedly grab our attention.David Langton and Anita Campbell identify eye-catching andthought-provoking marketing and PR tips, ideas, and creative"stunts." This compendium of winning ideas will inspire smallbusiness leaders, creative professionals, and students.Award-winning visual communication designer David Langton hasworked for a range of businesses from Fortune 500 leaders to smallbusinesses. Anita Campbell, an internationally known small businessexpert, reaches over 2 million small business owners andstakeholders annually. Through case studies, photos, and illustrations, VisualMarketing displays creative marketing campaigns that broughtattention to small businesses in unique, compelling, and unexpectedways. Online visual marketing solutions may include apps, interactivegames tools and modules; infographics; HTML emails / e-newsletters;widgets; YouTube videos; flash animation; social networkingcampaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s;projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annualreports; books; direct mail, post cards; newsletters; invitations;letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions mayinclude live events and performances; signs; billboards; exhibits;banners; tent cards; posters; plasmas screens; kiosks; giveaways:tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphicwraps With Visual Marketing, you'll discover 99 powerfulstrategies for capturing the attention of your potentialcustomers.
Description : This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.