Public Relations Writing Worktext

Author by : Joseph M. Zappala
Languange : en
Publisher by : Taylor & Francis
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 191
File Size : 45,6 Mb
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Description : A writing and planning resource that is suitable for public relations students and practitioners


Public Relations Worktext

Author by : Joseph M. Zappala
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 27
Total Download : 191
File Size : 54,9 Mb
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Description : This textbook gives students both the fundamental knowledge and the basic writing preparation required to begin careers as public relations writers. For public relations courses.


The Public Relations Writer S Handbook

Author by : Whitney Lehmann
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 149
File Size : 43,8 Mb
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Description : From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.


The British National Bibliography

Author by : Arthur James Wells
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 77
Total Download : 376
File Size : 44,7 Mb
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Description :


Public Relations Writing

Author by : Kerry Tucker
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 79
Total Download : 224
File Size : 54,6 Mb
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Description : Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral strategy to help manage issues critical to the pursuit of an organization's mission. A behavioral framework links the public relations plan and application of motivational principles to writing and organizing public relations techniques. The third edition modifies the behavioral framework to better overcome obstacles to behavior change. It also begins to embrace the new wave of communication technology which will revolutionize public relations writing and tactics.


Broadcast Announcing Worktext

Author by : Alan Stephenson
Languange : en
Publisher by : Taylor & Francis
Format Available : PDF, ePub, Mobi
Total Read : 47
Total Download : 968
File Size : 53,8 Mb
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Description : First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.


Vidura

Author by :
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 64
Total Download : 170
File Size : 55,7 Mb
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Description :


Engaging Audience

Author by : M. Elizabeth Weiser
Languange : en
Publisher by : National Council of Teachers
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 673
File Size : 50,8 Mb
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Description :


The Public Relations Writer In A Computer Age

Author by : Frank E. Walsh
Languange : en
Publisher by : Prentice Hall
Format Available : PDF, ePub, Mobi
Total Read : 25
Total Download : 538
File Size : 54,5 Mb
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Description :


Public Relations

Author by : Norman R. Nager
Languange : en
Publisher by : University Press of Amer
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 800
File Size : 43,7 Mb
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Description : This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.