Description : Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.
Description : Health as a Social Experience is a text for beginning students in health subjects who seek to understand the social forces that affect individual and population health. It offers a thorough examination of social determinants of health, starting with those related to individuals and expanding to the deeper structures of society and the complex question of choice. Drawing on recent research and real-world case studies, it offers students a gateway into the field and insight into the issues faced by health professionals when working with the public and society.
Description : Current and relevant to today's students, SOCIOLOGY IN OUR TIMES: THE ESSENTIALS, 10th Edition presents the latest available data and new insights on behaviors, issues, and trends in our nation and world from a sociological perspective. The new edition of this bestselling text emphasizes the theme of social change and the ways in which media-particularly social media-and other forms of technology inevitably bring about new ways of living, interacting with others, or doing certain activities or task. New sections on social change have been added throughout the book, and the theme also appears in the “Sociology Works!” and “Media” features. “Sociology and Social Policy” boxes return to this edition, examining issues such as gun control, prevention of military suicides, and whether employers should be allowed to “spy” on their employees. First-person accounts of individuals' lived experiences draw students into the chapter content by illuminating topics that reflect the text's primary themes of diversity, the application of sociology to everyday life, global comparisons, media, and social change. New timely topics include environmental activism, immigration, bullying and social media, and same-sex marriage. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Description : Against the background of European legal framework, this book offers a comprehensive analysis of the concept of consent in data protection, with a special focus on the field of electronic communications.
Description : "Like A Wrinkle in Time (Miranda's favorite book), When You Reach Me far surpasses the usual whodunit or sci-fi adventure to become an incandescent exploration of 'life, death, and the beauty of it all.'" —The Washington Post This Newbery Medal winner that has been called "smart and mesmerizing," (The New York Times) and "superb" (The Wall Street Journal) will appeal to readers of all types, especially those who are looking for a thought-provoking mystery with a mind-blowing twist. Shortly after a fall-out with her best friend, sixth grader Miranda starts receiving mysterious notes, and she doesn’t know what to do. The notes tell her that she must write a letter—a true story, and that she can’t share her mission with anyone. It would be easy to ignore the strange messages, except that whoever is leaving them has an uncanny ability to predict the future. If that is the case, then Miranda has a big problem—because the notes tell her that someone is going to die, and she might be too late to stop it. Winner of the Boston Globe–Horn Book Award for Fiction A New York Times Bestseller and Notable Book Five Starred Reviews A Junior Library Guild Selection "Absorbing." —People "Readers ... are likely to find themselves chewing over the details of this superb and intricate tale long afterward." —The Wall Street Journal "Lovely and almost impossibly clever." —The Philadelphia Inquirer "It's easy to imagine readers studying Miranda's story as many times as she's read L'Engle's, and spending hours pondering the provocative questions it raises." —Publishers Weekly, Starred review
Description : How Architects Write shows you the interdependence of writing and design in both student and professional examples. This fully updated edition features more than 50 color images, a new chapter on online communication, and sections on critical reading, responding to requests for proposals, the design essay, storyboarding, and much more. It also includes resources for how to write history term papers, project descriptions, theses, proposals, research reports, specifications, field reports, client communications, post-occupancy evaluations, and emailed meeting agendas, so that you can navigate your career from school to professional practice.
Description : Hatchet meets The Babysitters Club in this epic and thrilling survival story about pushing oneself to the limit in the face of a crisis. Hannah Steele loves living on Pelling, a tiny island near Seattle. It's a little disconnected from the outside world, but she's always felt completely safe there. Which is why when she's asked one day to babysit after school, she thinks it's no big deal. Zoe and Oscar are her next-door neighbors, and Hannah just took a babysitting class that she's pretty sure makes her an expert. She isn't even worried that she left her inhaler at home. Then the shaking begins. The terrifying earthquake only lasts four minutes but it changes everything, damaging the house, knocking out the power, and making cell service nonexistent. Even worse, the ferry and the bridge connecting the kids to help—and their parents—are both blocked. Which means they're stranded and alone... With Hannah in charge, as things go from bad to dangerous.
Description : Provides over 1400 articles that deal with materials and techniques in art from ancient times to the present, including such media as ceramics, sculpture, metalwork, painting, works on paper, textiles, video, and computer art.
Description : Having emerged as one the leading contemporary British writers, David Mitchell is rapidly taking his place amongst British novelists with the gravitas of an Ishiguro or a McEwan. Written for a wide constituency of readers of contemporary literature, A Temporary Future: The Fiction of David Mitchell explores Mitchell's main concerns-including those of identity, history, language, imperialism, childhood, the environment, and ethnicity-across the six novels published so far, as well as his protean ability to write in multiple and diverse genres. It places Mitchell in the tradition of Murakami, Sebald, and Rushdie-writers whose works explore narrative in an age of globalization and cosmopolitanism. Patrick O'Donnell traces the through-lines of Mitchell's work from ghostwritten to The Bone Clocks and, with a chapter on each of the six novels, charts the evolution of Mitchell's fictional project.