Description : In this update of the ideal introduction to the library profession, the core competencies of professional librarians are presented in 14 essays supplemented with foundational principles and context. • Updates a core textbook and introduction to the profession that will be useful for almost all LIS programs and new librarians • Brings together the work of authors who are experts in various core areas • Provides content based on an analysis of emerging trends and issues • Includes key resources for further reading
Description : The Latino population, currently 37.4 million people, is 13.3 per cent of the U.S. population. To serve this growing audience, libraries with increasing Hispanic populations are seeking information and guidance to create relevant collections and services. Bienvenidos! Welcome! by Latino marketing expert Byrd is a convenient, expert handbook to these resources. Growing from the leadership initiative of 2004-5 ALA President Carol Brey-Casiano, this groundbreaking guide supplies the necessary tips to help librarians: Build a knowledge base about their local Hispanic community; Learn about cultural distinctions between groups; Develop a collection that reflects the needs of the community; Create programs, services, and activities relevant to their interests; Generate enthusiasm with outreach targeted to Latinos; Provide comfortable and easy access to the library; To create a comprehensive marketing and outreach strategy that will attract diverse Latino audiences, Byrd suggests ways to gain knowledge of your Latino community through interviews, surveys, and advisory council. in other libraries where there is a large base of Spanish language users, as well as tried and true methods to gain knowledge about their local Hispanic community. Thirty-four context-based resources provide the starting point to access specialized information. Public and school librarians without the cultural background to serve this growing populace, can count on Bienvenidos! Welcome! as a resource guide to welcoming Latino customers to their library.
Description : Better serve the needs of Spanish- speaking patrons of all ages by learning about various Hispanic groups and some of the cultural differences that can lead to misunderstandings. A variety of Latino program and collection building ideas follows the cultural information. A list of distributors of Spanish-language materials-books, periodicals, AV materials-is provided, as well as Web addresses of Spanish-language Internet sites.
Description : Reviews 150 magazines of Latino interest, covering such categories as business and professional, parenting, sports and physical fitness, current events, and general interest