Description : This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
Description : In health and social care settings, it's important to remember that not everyone uses words to communicate. This uniquely inspiring book is co-produced with service users from Communicate2U, a not-for-profit organisation that works to improve the experiences of people who may be vulnerable because of their communication style. Providing detailed case examples and fun, practical exercises blended with examination of key research and theory, Rethinking Communication in Health and Social Care equips readers with the knowledge and skills required to interact with service users in a way that empowers them and creates a positive difference in their lives. Tackling issues such as body language, the roles of pitch and silence, and the effects of the physical environment on communication, the book offers a range of features to help you develop a truly inclusive health and social care practice. Each chapter includes: • Thought-provoking case scenarios to help you apply theory to everyday practice • A wealth of questions and activities to help you reflect on what you have learned • Links to online materials, including videos put together by service users, which will enable you to learn from the real communication experts. Accessible yet highly informative, Rethinking Communication in Health and Social Care is essential reading for students and professionals across the full range of health and social care disciplines – from social work and counselling to nursing, occupational therapy and beyond.
Description : Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.
Description : Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Description : Policies to increase the level of enterprise and entrepreneurship, in many countries and regions, have often failed. This book explores this and gives alternative views to derive a different model, based on social influence, which is consistent with the evidence and which might therefore lead to better policy.
Description : If we are to fully understand the impact of local concerns on social work, we have to consider these in a global context. Rethinking Social Work in a Global World provides the key to better understanding. It critically examines the relationship between the global and the local in light of a range of social issues and shows how such analysis can assist in improving social work practice. Incorporating the views of practitioners and analysing students perceptions of global issues, the authors: ■ draw on a range of theoretical disciplines and traditions, including postcolonialism, sociology, cultural studies and political science; ■ explore contemporary global issues such as the environment, new information and communications technology and the global mental health movement; ■ examine the implications of adopting global notions of citizenship for social work, in a postcolonial era; and ■ provide discussion points to ground the above ideas in a local context, to better inform everyday practice. This timely text is essential reading for practitioners, students and academics across a range of disciplines that incorporate global concerns, including social work, social policy, social welfare and community care.
Description : As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun to change. People were becoming more mindful about their purchases and more attuned to the social and environmental implications of their choices. To better understand this important evolution and its ramifications for business, Andrew Benett and Anne O'Reilly launched a groundbreaking study on the New Consumer and the escalating dissatisfaction over hyperconsumerism. Here, for the first time, is an in-depth look at the new face of the global consumer, showing that: • A significant majority in the seven markets surveyed are deeply worried about the direction in which our consumption-obsessed society is moving. They believe people have become both physically and mentally lazy, and that, as a society, we have lost sight of what truly matters. • Two-thirds believe they would be better off if they lived more simply, and a quarter say they would be happier if they owned fewer things. • Half of Americans surveyed are deriving a sense of satisfaction from reducing their purchases during the downturn, and three-quarters are feeling good about cutting back on the amount of waste they create. • A majority of Americans have no intention of going back to their old shopping patterns, even when the economy rebounds. Now, as the consumer voice signals its changed priorities, forward-thinking companies are responding by rejecting excess and artificiality in favor of products and communications that offer authenticity, substance, and interconnectedness—all values today's more mindful consumer craves. In this book, the brand experts look at corporations as diverse as Glenmorangie and Wal-Mart to see what lessons they can offer to businesses attempting to grow in the postconsumerism era. They also spoke with corporate leaders in a variety of industries to learn how they are recasting their businesses and brands in order to prepare for the changes ahead. Through cutting-edge research and a sharp look at new industry models, Consumed provides real direction for marketers and managers.
Description : This second volume of the two-volume set Rethinking Communication presents examples of the diversity of perspectives and theoretical problems that currently occupy the attention of the field. Each of the 30 chapters exemplify a particular paradigm or perspective by describing a body of work or a particular research project. Seeing the diversity of the field as a response to the realities of an increasingly pluralistic world, the editors hope this and the companion volume will help explain where the field is headed so scholars can seek answers to such questions as how to constitute a scholarly community in the face of existing pluralism, how to construct a coherent educational curriculum, and how to determine standards of evaluation.
Description : "Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads. For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now the business world has changed, say the authors of Rethinking the MBA, and MBA programs must change with it. Increasingly, managers and recruiters are questioning conventional business education. Their concerns? Among other things, MBA programs aren't giving students the heightened cultural awareness and global perspectives they need. Newly minted MBAs lack essential leadership skills. Creative and critical thinking demand far more attention. In this compelling and authoritative new book, the authors: · Document a rising chorus of concerns about business schools gleaned from extensive interviews with deans and executives, and from a detailed analysis of current curricula and emerging trends in graduate business education · Provide case studies showing how leading MBA programs have begun reinventing themselves for the better · Offer concrete ideas for how business schools can surmount the challenges that come with reinvention, including securing faculty with new skills and experimenting with new pedagogies Rich with examples and thoroughly researched, Rethinking the MBA reveals why and how business schools must define a better pathway for the future.
Description : This book is a collection of expert insights on EU media and communications policies in the era of convergence. The media and ICT (Information and Communications Technology) sectors are at the heart of a competitive and inclusive European knowledge society. Since the late 1980s, the boundaries between these sectors have been blurring. Anno 2009, convergence is, finally, starting to take Shape. And it is not just about technically migrating the offline world into a virtual one, or vice versa. It is about a much bigger change. New technologies enable fundamental socio-economic innovations as well as a restructuring of value chains. Social computing applications such as blogs and P2P networks push end-users to the centre stage in innovation. The culture of participating, of sharing, developing and using content in new, incremental ways, anywhere and anytime, is spreading fast. People as individuals, as citizens and as consumers can benefit from a completely new array of opportunities. The fundamental changes caused by convergence also push previously distinct policies together. The objectives of such policies may be quite diverged, however. Conflicts may come to the fore, when economic profitability, legal stability and predictability, basic human rights and socio-cultural values are pitched against one another. The developments render the task of public authorities extremely challenging. How to keep up with the current developments - or even better, how to predict the future scenarios - of the converging information society, so as to provide an optimal societal framework? How to take everyone's interests into account, when the value chains are being completely transformed, when stakeholder groups such as consumers, content producers, network operators, right holders and public authorities interact in the constantly evolving mesh of a true digital environment? Much is at stake: competitiveness and jobs, social inclusion and cultural diversity, market opportunities and fundamental rights. It appears therefore necessary to fundamentally reconsider the existing legal and policy frameworks. Have they become completely outdated? What are the main problems, and how should they be addressed? These are the very questions that top experts address in this book. Rethinking European Media and Communications Policy provides ample insights on the challenging task of crafting inclusive, competitive and culturally diverse media and communications policy for the converging Europe. "The fast developing, converging digital environment is causing a revolution in the way people interact socially and commercially. EU policies must swiftly adapt to the new challenges. They must help the citizen-consumers and the businesses to fully seize the new opportunities. This book is a thoughtful contribution to the debate on the challenges that lay before us."