Description : This book is a collection of expert insights on EU media and communications policies in the era of convergence. The media and ICT (Information and Communications Technology) sectors are at the heart of a competitive and inclusive European knowledge society. Since the late 1980s, the boundaries between these sectors have been blurring. Anno 2009, convergence is, finally, starting to take Shape. And it is not just about technically migrating the offline world into a virtual one, or vice versa. It is about a much bigger change. New technologies enable fundamental socio-economic innovations as well as a restructuring of value chains. Social computing applications such as blogs and P2P networks push end-users to the centre stage in innovation. The culture of participating, of sharing, developing and using content in new, incremental ways, anywhere and anytime, is spreading fast. People as individuals, as citizens and as consumers can benefit from a completely new array of opportunities. The fundamental changes caused by convergence also push previously distinct policies together. The objectives of such policies may be quite diverged, however. Conflicts may come to the fore, when economic profitability, legal stability and predictability, basic human rights and socio-cultural values are pitched against one another. The developments render the task of public authorities extremely challenging. How to keep up with the current developments - or even better, how to predict the future scenarios - of the converging information society, so as to provide an optimal societal framework? How to take everyone's interests into account, when the value chains are being completely transformed, when stakeholder groups such as consumers, content producers, network operators, right holders and public authorities interact in the constantly evolving mesh of a true digital environment? Much is at stake: competitiveness and jobs, social inclusion and cultural diversity, market opportunities and fundamental rights. It appears therefore necessary to fundamentally reconsider the existing legal and policy frameworks. Have they become completely outdated? What are the main problems, and how should they be addressed? These are the very questions that top experts address in this book. Rethinking European Media and Communications Policy provides ample insights on the challenging task of crafting inclusive, competitive and culturally diverse media and communications policy for the converging Europe. "The fast developing, converging digital environment is causing a revolution in the way people interact socially and commercially. EU policies must swiftly adapt to the new challenges. They must help the citizen-consumers and the businesses to fully seize the new opportunities. This book is a thoughtful contribution to the debate on the challenges that lay before us."
Description : The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs
Description : Petros Iosifidis addresses an increasingly prominent subject area in the field of media and communications, and one that has attracted increased attention in areas such as sociology, economics, political science and law: global media policy and regulation. Specifically, he considers the wider social, political, economic and technological changes arising from the globalization of the communications industries and assesses their impact on matters of regulation and policy. By focusing on the convergence of the communication and media industries, he makes reference to the paradigmatic shift from a system based on the traditions of public service in broadcast and telecommunications delivery to one that is demarcated by commercialization, privatization and competition. In doing so, Iosifidis tackles a key question in the field: to what extent do new media developments require changes in regulatory philosophy and objectives. It considers the various possible meanings of the public interest concept in exploring the different regulatory modes and the interplay between the local and the global in policy-making.
Description : Containing state-of-the-art contributions on the various domains of European media policies, this Handbook deals with theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; and international aspects of the fragmented policy domain.
Description : With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Description : Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.
Description : Contends that the notions of media pluralism and diversity have been reduced to empty catchphrases or conflated with consumer choice and market competition.
Description : The third edition of this text explains the details of the regulatory framework for electronic communications, which applies to all electronic communications, including broadcasting, satellite, cable and the Internet. It includes developing case law relating to competition in these areas.
Description : Provides insights into theories, methods and fresh subjects in communication policy research. This title includes articles from academics with international experience and provides an understanding of future trends in communication policy research
Description : What roles can and should governments play in communication policymaking? How are communication policies related to welfare politics? With the rapid globalization of commerce and culture and the increasing recognition of information as an economic resource, the grounds for defending the welfare state have shifted. Communication policy is now more widely understood as social policy. Communication, Citizenship, and Social Policy examines issues of communication technology, neoliberal economic policies, public service media, media access, social movements and political communication, the geography of communication, and global media development and policy, among others, and shows how progressive policymakers must use these bases to confront more directly the debates on contemporary welfare theory and politics.