Shoe Dog

Shoe Dog
Author: Phil Knight
Publsiher: Scribner Book Company
Total Pages: 384
Release: 2016-04-26
ISBN: 9781501135910
Category: Biography & Autobiography
Language: EN, FR, DE, ES & NL

Shoe Dog Book Excerpt:

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Shoe Dog

Shoe Dog
Author: Phil Knight
Publsiher: Simon and Schuster
Total Pages: 288
Release: 2017-09-26
ISBN: 1534401180
Category: Juvenile Nonfiction
Language: EN, FR, DE, ES & NL

Shoe Dog Book Excerpt:

"Phil Knight opens up about how he went from being a track star at an Oregon high school to the founder of Nike"--

Shoe Dog

Shoe Dog
Author: Philip H. Knight
Publsiher: Scribner
Total Pages: 386
Release: 2016
ISBN: 9781471178412
Category: Businesspeople
Language: EN, FR, DE, ES & NL

Shoe Dog Book Excerpt:

"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--

The Summary of Shoe Dog A Memoir By the Creator of Nike Based on the Book by Phil Knight

The Summary of Shoe Dog  A Memoir By the Creator of Nike  Based on the Book by Phil Knight
Author: Goldmine Reads
Publsiher: Lulu Press, Inc
Total Pages: 135
Release: 2018-02-18
ISBN: 1387064126
Category: Biography & Autobiography
Language: EN, FR, DE, ES & NL

The Summary of Shoe Dog A Memoir By the Creator of Nike Based on the Book by Phil Knight Book Excerpt:

Shoe Dog is the enthralling memoir of Phil Knight—Nike's cofounder and board chairman—revealing the company's earliest days at his parents' basement and its rise to become one of the world's leading brands in the shoe-making industry. Young Phil Knight had just finished graduate school, yet he was already yearning to make his mark in the world. With the fifty dollars his father had given him, Phil managed to establish a company with a mission of supplying the American market with low-cost Japanese running shoes of such superior quality. Phil sold his first imports in 1963 out the back of his Plymouth Valiant. Phil certainly got a long way from that first year's $8,000 to today's $30 billion. Phil Knight's Nike is considered the gold standard in the modern era of start-ups. Representing greatness and grace, Nike's swoosh is among the few iconic logos that can be recognized by anyone anywhere in the world.

Full Summary Of Shoe Dog A Memoir by the Creator of Nike By Phil Knight Written By Sapiens Editorial

Full Summary Of  Shoe Dog  A Memoir by the Creator of Nike   By Phil Knight  Written By Sapiens Editorial
Author: Sapiens Editorial
Publsiher: Unknown
Total Pages: 135
Release: 2018
ISBN: 9783965443600
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Full Summary Of Shoe Dog A Memoir by the Creator of Nike By Phil Knight Written By Sapiens Editorial Book Excerpt:

Summary Shoe Dog

Summary Shoe Dog
Author: FastDigest-Summary
Publsiher: Createspace Independent Publishing Platform
Total Pages: 36
Release: 2018-03-29
ISBN: 9781986987219
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Summary Shoe Dog Book Excerpt:

A Complete Summary of Shoe Dog: A Memoir by the Creator of Nike Shoe Dog is a memoir written by Phil Knight, the founder of Nike. In this book we read how things were prior to Nike becoming what it is today. We are able to see how a man could reach success in seemingly impossible odds. Knight was a runner at his university and he wanted to do something in his life that he truly enjoyed. After graduating, he borrowed fifty dollars from his father in order to start his business. What he did not know is that starting a business is one thing, while succeeding at it is something entirely different. This book presents us with how "humble beginnings" are often roads to success. The main part of this guide is a summary section of the original book. After the summary, we analyze the book and then there is a short quiz. The quiz is used as a supplement to the summary and a test for our readers. The last part is the conclusion. We hope that you will enjoy reading our summary and that you will like the original book just as much as we do. If you are ready, please proceed to the summary section. Here Is A Preview Of What You Will Get: In Shoe Dog, you will get a summarized version of the book. In Shoe Dog, you will find the book analyzed to further strengthen your knowledge. In Shoe Dog, you will get some fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Shoe Dog .

Disruptive Leadership

Disruptive Leadership
Author: Rich Kao
Publsiher: Taylor & Francis
Total Pages: 172
Release: 2018-01-02
ISBN: 1351399357
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Disruptive Leadership Book Excerpt:

Disruptive leadership is a topic generating intense interest. Companies all over the world are trying to upend their industry through innovative products and services. Becoming a disruptive organization, however, is easier said than done. Even more difficult is being a company that continually disrupts. Is it possible to discern a code for how companies can achieve this? In this highly readable and engaging book, a disruptive leadership framework is proposed in which caring deeply is placed at the center of the model. By turning care into a focal point, a triphasic model is proposed that moves from the personal sphere (individual), to the corporate arena (organizational), and then to the global stage (impact). Nine keys are identified along this path for how companies can realize organizational excellence. While care may seem like a soft concept in the rough and tumble world of business, it is argued how it is actually an inspired manner for providing direction, structure, and know-how that leads to powerful outcomes. Apple is profiled as a leading example of leveraging what is termed the technology of caring deeply. Other companies, such as Nike, IKEA, Zappos, Starbucks are also profiled. Finally, a leadership canvas is provided to help activate the lessons shared in the book.

Phil Knight

Phil Knight
Author: FastDigest-Summary
Publsiher: Unknown
Total Pages: 0
Release: 2018-03-29
ISBN: 9781986987219
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Phil Knight Book Excerpt:

A Complete Summary of Shoe Dog: A Memoir by the Creator of NikeShoe Dog is a memoir written by Phil Knight, the founder of Nike. In this book we read how things were prior to Nike becoming what it is today. We are able to see how a man could reach success in seemingly impossible odds. Knight was a runner at his university and he wanted to do something in his life that he truly enjoyed. After graduating, he borrowed fifty dollars from his father in order to start his business. What he did not know is that starting a business is one thing, while succeeding at it is something entirely different. This book presents us with how "humble beginnings" are often roads to success. The main part of this guide is a summary section of the original book. After the summary, we analyze the book and then there is a short quiz. The quiz is used as a supplement to the summary and a test for our readers. The last part is the conclusion. We hope that you will enjoy reading our summary and that you will like the original book just as much as we do. If you are ready, please proceed to the summary section. Here Is A Preview Of What You Will Get:In Shoe Dog , you will get a summarized version of the book.In Shoe Dog , you will find the book analyzed to further strengthen your knowledge.In Shoe Dog , you will get some fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about Shoe Dog .

Shoe Dog

Shoe Dog
Author: Phil Knight
Publsiher: Simon and Schuster
Total Pages: 400
Release: 2016-04-26
ISBN: 1501135937
Category: Biography & Autobiography
Language: EN, FR, DE, ES & NL

Shoe Dog Book Excerpt:

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

Shoe Dog

Shoe Dog
Author: Instaread
Publsiher: Instaread Summaries
Total Pages: 40
Release: 2016-06-15
ISBN: 1683783484
Category: Biography & Autobiography
Language: EN, FR, DE, ES & NL

Shoe Dog Book Excerpt:

Shoe Dog by Phil Knight | Summary & Analysis Preview: Shoe Dog is Phil Knight’s memoir about founding his first company, Blue Ribbon; the creation of the Nike sportswear brand; and the lead-up to the initial public offering of Nike, Inc. In 1962, at 24 years old, Knight decided to pursue a business idea he researched in a Stanford University business class: introducing Japanese running shoes to the United States to compete with dominant European brands. This would require a trip to Japan. Knight wanted to extend this trip into a voyage around the world, so he acquired a loan from his father in Portland, Oregon. Knight planned an itinerary with a friend from Stanford. After a brief stay in Hawaii, Knight continued his journey without his traveling companion. In Japan, Knight met with executives at Onitsuka Tiger shoe company. He offered to become their US distributor as Blue Ribbon Sports. The executives agreed to send him samples… PLEASE NOTE: This is summary and analysis of the book and NOT the original book. Inside this Instaread Summary of Shoe Dog: Summary of the Book Important People Character Analysis Analysis of the Themes and Author’s Style About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

University of Nike

University of Nike
Author: Joshua Hunt
Publsiher: Melville House
Total Pages: 304
Release: 2018-10-23
ISBN: 1612196926
Category: Sports & Recreation
Language: EN, FR, DE, ES & NL

University of Nike Book Excerpt:

The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.

A Joosr Guide to Shoe Dog by Phil Knight

A Joosr Guide to Shoe Dog by Phil Knight
Author: Anonim
Publsiher: Unknown
Total Pages: 18
Release: 2016
ISBN: 9781785673702
Category: BUSINESS & ECONOMICS
Language: EN, FR, DE, ES & NL

A Joosr Guide to Shoe Dog by Phil Knight Book Excerpt:

The Sports Shoe

The Sports Shoe
Author: Thomas Turner
Publsiher: Bloomsbury Publishing
Total Pages: 296
Release: 2019-02-21
ISBN: 1474281818
Category: Design
Language: EN, FR, DE, ES & NL

The Sports Shoe Book Excerpt:

The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

SHOE DOG Summarized for Busy People

SHOE DOG   Summarized for Busy People
Author: Goldmine Reads
Publsiher: Goldmine Reads
Total Pages: 73
Release: 2017-02-23
ISBN: 1928374650XXX
Category: Sports & Recreation
Language: EN, FR, DE, ES & NL

SHOE DOG Summarized for Busy People Book Excerpt:

This book summary and analysis is created for individuals who want to extract the essential contents and are too busy to go through the full version. This book is not intended to replace the original book. Instead, we highly encourage you to buy the full version. Shoe Dog is the enthralling memoir of Phil Knight—Nike's cofounder and board chairman—revealing the company's earliest days at his parents' basement and its rise to become one of the world's leading brands in the shoe-making industry. Young Phil Knight had just finished graduate school, yet he was already yearning to make his mark in the world. With the fifty dollars his father had given him, Phil managed to establish a company with a mission of supplying the American market with low-cost Japanese running shoes of such superior quality. Phil sold his first imports in 1963 out the back of his Plymouth Valiant. Phil certainly got a long way from that first year's $8,000 to today's $30 billion. Phil Knight's Nike is considered the gold standard in the modern era of start-ups. Representing greatness and grace, Nike's swoosh is among the few iconic logos that can be recognized by anyone anywhere in the world. Shoe Dog finally unveils the mysterious Phil Knight—the person who built Nike from scratch. After decades of keeping silence about the company's history, Phil Knight finally opens up in this honest and humorous account of the hardships of starting a company. Phil Knight made the most important choice in his life when he found himself at a crossroad. He was only twenty-four years old when he set off to see the world. Phil was backpacking through Africa, Europe, and Asia and struggling with the Great Questions life had offered when he finally resolved that the right path for him is one where no one else would dare go. In Shoe Dog, Phil Knight recounts how he pleaded with harsh bankers, how he struggled to keep up with unforgiving competitors, and how he managed to overcome colossal setbacks. Phil also describes the meaningful relationships he had formed with the people at Nike: the company's cofounder and his former track coach, Bill Bowerman, as well as Blue Ribbon Sports' first employees, a strange group that shared the belief that sports is an instrument of liberation and put their faith in one another. United by a single daring vision and a familiar passion, Phil Knight and his merry band of brothers crafted both a brand and a culture that would change the industry forever. Wait no more, take action and get this book now!

The Trans Pacific Partnership

The Trans Pacific Partnership
Author: Matthew Rimmer
Publsiher: Edward Elgar Publishing
Total Pages: 616
Release: 2020-12-25
ISBN: 1788973321
Category: Law
Language: EN, FR, DE, ES & NL

The Trans Pacific Partnership Book Excerpt:

This book considers the impact of the Trans-Pacific Partnership [TPP] on intellectual property and trade. The book focuses upon the debate over copyright law, intermediary liability, and technological protection measures. The text examines the negotiations over trade mark law, cybersquatting, geographical indications and the plain packaging of tobacco products. It explores the debate over patent law and access to essential medicines, data protection and biologics, and the protection of trade secrets. In addition, the book investigates the treatment of Indigenous intellectual property, access to genetic resources, and plant breeders’ rights.

Experiential Marketing

Experiential Marketing
Author: Wided Batat
Publsiher: Routledge
Total Pages: 332
Release: 2020-12-28
ISBN: 1000297977
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Experiential Marketing Book Excerpt:

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.

50 Business Classics

50 Business Classics
Author: Tom Butler Bowdon
Publsiher: Hachette UK
Total Pages: 320
Release: 2018-04-05
ISBN: 1473683912
Category: Business & Economics
Language: EN, FR, DE, ES & NL

50 Business Classics Book Excerpt:

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume. 50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in: · Entrepreneurship · Leadership · Management · Strategy · Business history · Personal development · Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

Buffett s Tips

Buffett s Tips
Author: Tyler J. Longo,John M. Longo
Publsiher: John Wiley & Sons
Total Pages: 432
Release: 2020-12-08
ISBN: 1119763711
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Buffett s Tips Book Excerpt:

What if you could learn financial literacy from Warren Buffett himself? Finance is a language like any other: the more fluently you speak it, the further—and more comfortably—you travel. And if you want to improve your financial literacy, what better teacher could you have than Warren Buffett? Often described as the greatest investor of all time, Warren Buffett started his investment firm with$100 in the late 1950s and went on to become the billionaire and sage we know today. Along the way he’s reaped huge profits for fellow investors in Berkshire Hathaway and remains one of the most sought-after and closely watched figures in the business world. So how did he do it? In Buffett’s Tips, award-winning professor and professional investor John M. Longo demonstrates just how by translating decades of Buffett’s writings and media appearances into a 100 straightforward tips and strategies anyone can follow for enhanced financial literacy and independence, including: Essential concepts like the time value of money and compound interest Basic financial instruments, such as savings and checking accounts and certificates of deposit Approaches to valuing stock, including discounted cash flow and relative valuation How to build a portfolio in accordance with Buffett’s two golden rules Whether you want to grow your personal finances, develop your business acumen, or improve softer career skills such as emotional intelligence, there’s no one better to learn from than the most famous investor in the world—and no better way to do that than having a copy of Buffett’s Tips close at hand.

FUSION

FUSION
Author: Denise Lee Yohn
Publsiher: Hachette UK
Total Pages: 240
Release: 2018-03-22
ISBN: 147367705X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

FUSION Book Excerpt:

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.

The Influential Author

The Influential Author
Author: Gregory V. Diehl
Publsiher: Identity Publications
Total Pages: 436
Release: 2018-12
ISBN: 1945884657
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

The Influential Author Book Excerpt:

Do you have something important to say? Are your knowledge and experience unique, valuable, and in demand? Do you want to write a book that changes the way people think and live? By combining his experience as an educator and entrepreneur, author Gregory V. Diehl teaches passionate thinkers how to turn unique messages into profitable books--without sacrificing royalties or creative control to a publisher. With in-depth advice about all stages of book creation, publication, and marketing, The InfluentialAuthor takes a uniquely grounded and intellectual approach to nonfiction self-publishing. Unlike self-publishing guides that promise to teach you how to write a bestselling book quickly and easily, Diehl's book actually walks you through the complex details of planning, writing, editing, and promoting your work at the standards of traditional publishing. Whether you are an experienced writer or have just started thinking about how to write a nonfiction book, The Influential Author will teach you about: -Combining your passions and experience with reader demand to decide what book to write. -Organizing your knowledge into sections and chapters for maximum comprehension and flow. -Refining your book with feedback from editors, proofreaders, beta readers, and market testing. -Choosing a title, subtitle, description, and cover design that capture your message and create sales. -Pricing and promoting each format of your book (digital, print, and audio) for maximum readership and revenue. Enjoying lifelong passive income, influence, and meaning from your book's success. Publishing a book could be one of the most important things you ever do. Read The Influential Author to begin your path to writing nonfiction books that matter.