Social Media

Social Media
Author: Regina Luttrell
Publsiher: Rowman & Littlefield
Total Pages: 224
Release: 2016-08-19
ISBN: 1442265256
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Social Media Book Excerpt:

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Social Media Storms

Social Media Storms
Author: Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Publsiher: Routledge
Total Pages: 174
Release: 2021-08-26
ISBN: 1000432769
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Media Storms Book Excerpt:

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Social Media Marketing

Social Media Marketing
Author: Tracy L. Tuten
Publsiher: SAGE Publications Limited
Total Pages: 488
Release: 2020-11-28
ISBN: 1529736226
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Media Marketing Book Excerpt:

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Social Media Communication

Social Media Communication
Author: Bu Zhong
Publsiher: John Wiley & Sons
Total Pages: 208
Release: 2021-09-15
ISBN: 1119041619
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Media Communication Book Excerpt:

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Social Media Marketing

Social Media Marketing
Author: DIGIDAMIN
Publsiher: DIGIDAMIN
Total Pages: 165
Release: 2020-06-21
ISBN: 1928374650XXX
Category: Young Adult Nonfiction
Language: EN, FR, DE, ES & NL

Social Media Marketing Book Excerpt:

SOCIAL MEDIA MARKETING COMPLETE TUTORIAL FOR BEGINNERS

Social Media in Social Work Practice

Social Media in Social Work Practice
Author: Joanne Westwood
Publsiher: SAGE
Total Pages: 184
Release: 2019-04-01
ISBN: 1526454068
Category: Social Science
Language: EN, FR, DE, ES & NL

Social Media in Social Work Practice Book Excerpt:

Should you respond to friend requests from service users? How can you be sure that your own online profile is secure? Do service users understand the global and permanent nature of social media posts? Mapped against UK regulatory bodies’ standards this book responds to new complex issues raised by social media. Joanne Westwood draws on evidence and contemporary examples from practice to contextualise developments in social media and outline how this has shaped social work practice in recent years. She unpicks the potential pitfalls and opportunities social media presents for individual practice, organisations and service users. After using the case study questions, quizzes and reflective activities you will be able to confidently apply your knowledge of the 4 key issues: · privacy · confidentiality · regulation · professional ethics and values

Social Media and the Transformation of Interaction in Society

Social Media and the Transformation of Interaction in Society
Author: Sahlin, John P.
Publsiher: IGI Global
Total Pages: 301
Release: 2015-09-21
ISBN: 1466685573
Category: Social Science
Language: EN, FR, DE, ES & NL

Social Media and the Transformation of Interaction in Society Book Excerpt:

The availability of various technological platforms enables individuals to feel a deeper sense of connectivity and contribution to their social circles and the world around them. This growing dependence on social networking platforms has altered the ways in which society functions and communicates. Social Media and the Transformation of Interaction in Society is a definitive reference source for timely scholarly research evaluating the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. Featuring expansive coverage on a range of topics relating to social media applications and uses across industries, this publication is a critical reference source for professionals, educators, students, and academicians seeking current research on the role and impact of new media on modern society. This publication features authoritative, research-based chapters across a range of relevant topics including, but not limited to, computer-mediated communication, nonprofit projects, disaster response management, education, cyberbullying, microblogging, digital paranoia, user interaction augmentation, and viral messaging.

Disability and Social Media

Disability and Social Media
Author: Katie Ellis,Mike Kent
Publsiher: Routledge
Total Pages: 340
Release: 2016-11-10
ISBN: 1317150279
Category: Social Science
Language: EN, FR, DE, ES & NL

Disability and Social Media Book Excerpt:

Social media is popularly seen as an important media for people with disability in terms of communication, exchange and activism. These sites potentially increase both employment and leisure opportunities for one of the most traditionally isolated groups in society. However, the offline inaccessible environment has, to a certain degree, been replicated online and particularly in social networking sites. Social media is becoming an increasingly important part of our lives yet the impact on people with disabilities has gone largely unscrutinised. Similarly, while social media and disability are often both observed through a focus on the Western, developed and English-speaking world, different global perspectives are often overlooked. This collection explores the opportunities and challenges social media represents for the social inclusion of people with disabilities from a variety of different global perspectives that include Africa, Arabia and Asia along with European, American and Australasian perspectives and experiences.

Social Media Crisis Communications

Social Media Crisis Communications
Author: Ann Marie van den Hurk
Publsiher: Que Publishing
Total Pages: 160
Release: 2013-04-09
ISBN: 0133353893
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Media Crisis Communications Book Excerpt:

Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time! Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster. So…what’s your crisis communications plan? Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable. You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations. When that crisis comes, you’ll own this book. You’ll be ready. You’ll survive. You will win. Understand the radically new dynamics of today’s crises Anticipate what might happen, so you can get ahead of any crisis Establish crisis response roles, teams, and notification/activation processes Use free and low-cost services to monitor online chatter for signs of trouble Respond in real time, before your crisis escalates Calibrate your response to the realities of what’s happening Effectively integrate social media best practices throughout your response Avoid the disastrous mistakes panicked organizations often make Regain control of your organization’s identity across the web

How the World Changed Social Media

How the World Changed Social Media
Author: Daniel Miller,Elisabetta Costa,Nell Haynes,Tom McDonald,Razvan Nicolescu,Jolynna Sinanan,Juliano Spyer,Shriram Venkatraman,Xinyuan Wang
Publsiher: UCL Press
Total Pages: 286
Release: 2016-02-29
ISBN: 1910634492
Category: Social Science
Language: EN, FR, DE, ES & NL

How the World Changed Social Media Book Excerpt:

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

Social Media Parties and Political Inequalities

Social Media  Parties  and Political Inequalities
Author: Kristof Jacobs,Niels Spierings
Publsiher: Springer
Total Pages: 221
Release: 2016-01-05
ISBN: 1137533900
Category: Political Science
Language: EN, FR, DE, ES & NL

Social Media Parties and Political Inequalities Book Excerpt:

This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the Netherlands and compare it to the US and European democracies. The authors show how and why social media's introduction leads to equalization for some and normalization for others. Additional to national politics, Jacobs and Spierings investigate often-overlooked topics such as local and European politics and the impact on women and ethnic minorities.

Social Media in Iran

Social Media in Iran
Author: David M. Faris,Babak Rahimi
Publsiher: SUNY Press
Total Pages: 334
Release: 2015-11-20
ISBN: 1438458843
Category: Social Science
Language: EN, FR, DE, ES & NL

Social Media in Iran Book Excerpt:

First comprehensive account of how the Internet has impacted life in Iran. Social Media in Iran is the first book to tell the complex story of how and why the Iranian people—including women, homosexuals, dissidents, artists, and even state actors—use social media technology, and in doing so create a contentious environment wherein new identities and realities are constructed. Drawing together emerging and established scholars in communication, culture, and media studies, this volume considers the role of social media in Iranian society, particularly the time during and after the controversial 2009 presidential election, a watershed moment in the postrevolutionary history of Iran. While regional specialists may find studies on specific themes useful, the aim of this volume is to provide broad narratives of actor-based conceptions of media technology, an approach that focuses on the experiential and social networking processes of digital practices in the information era extended beyond cultural specificities. Students and scholars of regional and media studies will find this volume rich with empirical and theoretical insights on the subject of how technologies shape political and everyday life.

Social Media Impacts on Conflict and Democracy

Social Media Impacts on Conflict and Democracy
Author: Lisa Schirch
Publsiher: Routledge
Total Pages: 240
Release: 2021-04-27
ISBN: 1000378918
Category: Political Science
Language: EN, FR, DE, ES & NL

Social Media Impacts on Conflict and Democracy Book Excerpt:

Social media technology is having a dramatic impact on social and political dynamics around the world. The contributors to this book document and illustrate this "techtonic" shift on violent conflict and democratic processes. They present vivid examples and case studies from countries in Africa, South and Southeast Asia, Latin America as well as Northern Ireland. Each author maps an array of peacebuilding solutions to social media threats, including coordinated action by civil society, governments and tech companies to protect human minds, relationships and institutions. Solutions presented include inoculating society with a new digital literacy agenda, designing technology for positive social impacts, and regulating technology to prohibit the worst behaviours. A must-read both for political scientists and policymakers trying to understand the impact of social media, and media studies scholars looking for a global perspective.

The Art Therapist s Guide to Social Media

The Art Therapist s Guide to Social Media
Author: Gretchen M. Miller
Publsiher: Routledge
Total Pages: 232
Release: 2017-10-12
ISBN: 1317239245
Category: Psychology
Language: EN, FR, DE, ES & NL

The Art Therapist s Guide to Social Media Book Excerpt:

The Art Therapist’s Guide to Social Media offers the art therapy community a guide that addresses content related to social media use, its growing influence, and the impact social networking has on the profession and work of art therapists. This book presents a framework of relevant theories, best practices, and examples to explore existing and emerging areas of social networking's power for art therapists as practitioners and artists. Divided into three sections that highlight the themes of connection, community, and creativity, chapters explore timely topics such as the professional use of social media, ethical considerations, potential benefits and challenges, and strategies to embrace the possibilities that social media can create for the field worldwide. Art therapists in training, art therapy educators and supervisors, and practicing art therapists will find content in this text helpful for their learning and professional practice.

Social Media In Sport Theory And Practice

Social Media In Sport  Theory And Practice
Author: Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick
Publsiher: World Scientific
Total Pages: 504
Release: 2021-07-26
ISBN: 9811237670
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Social Media In Sport Theory And Practice Book Excerpt:

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Summary The Art of Social Media

Summary  The Art of Social Media
Author: BusinessNews Publishing
Publsiher: Business Book Summaries
Total Pages: 20
Release: 2016-07-20
ISBN: 2511041081
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Summary The Art of Social Media Book Excerpt:

The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.

Social Media in Southeast Turkey

Social Media in Southeast Turkey
Author: Elisabetta Costa
Publsiher: UCL Press
Total Pages: 210
Release: 2016-02-29
ISBN: 1910634522
Category: Social Science
Language: EN, FR, DE, ES & NL

Social Media in Southeast Turkey Book Excerpt:

This book presents an ethnographic study of social media in Mardin, a medium-sized town located in the Kurdish region of Turkey. The town is inhabited mainly by Sunni Muslim Arabs and Kurds, and has been transformed in recent years by urbanisation, Elisabetta Costa uses her 15 months of ethnographic research to explain why public-facing social media is more conservative than offline life. Yet, at the same time, social media has opened up unprecedented possibilities for private communications between genders and in relationships among young people – Costa reveals new worlds of intimacy, love and romance. She also discovers that, when viewed from the perspective of people’s everyday lives, political participation on social media looks very different to how it is portrayed in studies of political postings separated from their original complex, and highly socialised, context.neoliberalism and political events.

Social Media as a Space for Peace Education

Social Media as a Space for Peace Education
Author: M. Ayaz Naseem,Adeela Arshad-Ayaz
Publsiher: Springer Nature
Total Pages: 259
Release: 2020-12-02
ISBN: 3030509494
Category: Education
Language: EN, FR, DE, ES & NL

Social Media as a Space for Peace Education Book Excerpt:

This book explores the potential of social media as a space for teaching and bringing about sustainable peace. Using cutting-edge research, the editors and authors analyze the fundamental transformations taking place in the digital and interactive public sphere, most recently with the advent of the ‘post-truth’ age and the impact of this upon young people’s perceptions of ‘friend’ and ‘foe’. Peace initiatives at almost every level recognize the importance of education for sustainable peace: this volume examines the opportunities emerging from these societal transformations for both formal and informal education. This book will appeal to students and scholars of social media, peace education and the post-truth age.

Social Media and Technology Across the Lifespan

Social Media and Technology Across the Lifespan
Author: Tanya Machin
Publsiher: Springer Nature
Total Pages: 135
Release: 2022
ISBN: 3030990494
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Social Media and Technology Across the Lifespan Book Excerpt:

Why Social Media is Ruining Your Life

Why Social Media is Ruining Your Life
Author: Katherine Ormerod
Publsiher: Hachette UK
Total Pages: 256
Release: 2018-09-20
ISBN: 1788401107
Category: Computers
Language: EN, FR, DE, ES & NL

Why Social Media is Ruining Your Life Book Excerpt:

Do you ever obsess about your body? Do you lie awake at night, fretting about the state of your career? Does everyone else's life seem better than yours? Does it feel as if you'll never be good enough? Why Social Media is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world. In this book, Katherine Ormerod meets the experts involved in curating, building and combating the most addictive digital force humankind has ever created. From global influencers - who collectively have over 10 million followers - to clinical psychologists, plastic surgeons and professors, Katherine uncovers how our relationship with social media has rewired our behavioural patterns, destroyed our confidence and shattered our attention spans. Why Social Media is Ruining Your Life is a rallying cry that will provide you with the knowledge, tactics and weaponry you need to find a more healthy way to consume social media and reclaim your happiness. Reviews for Why Social Media is Ruining Your Life: 'This book is a call to arms from the eye of the storm' - Emma Gannon, author of The Multi-Hyphen Method 'Enter Ormerod's vital manual, which will help you navigate social media and turn it not into a weapon, but a useful tool' - Pandora Sykes