Sport Marketing

Sport Marketing
Author: George R. Milne,Mark A. McDonald
Publsiher: Jones & Bartlett Learning
Total Pages: 169
Release: 1999
ISBN: 9780763708733
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Sport Marketing Book Excerpt:

This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

Sports Marketing

Sports Marketing
Author: Matthew D. Shank,Mark R. Lyberger
Publsiher: Routledge
Total Pages: 672
Release: 2014-10-03
ISBN: 1317743458
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Sports Marketing Book Excerpt:

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Sports Marketing

Sports Marketing
Author: Professor Emeritus (Late Of) Providence College Robert I Krasner,President Sportsrx California Daniel Bruton
Publsiher: Jones & Bartlett Publishers
Total Pages: 375
Release: 2015-01-01
ISBN: 1449648487
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Sports Marketing Book Excerpt:

In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

Sports Marketing Agreements Legal Fiscal and Practical Aspects

Sports Marketing Agreements  Legal  Fiscal and Practical Aspects
Author: Ian S. Blackshaw
Publsiher: Springer Science & Business Media
Total Pages: 516
Release: 2011-10-20
ISBN: 9789067047937
Category: Law
Language: EN, FR, DE, ES & NL

Sports Marketing Agreements Legal Fiscal and Practical Aspects Book Excerpt:

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Strategies in Sports Marketing Technologies and Emerging Trends

Strategies in Sports Marketing  Technologies and Emerging Trends
Author: Dos Santos, Manuel Alonso
Publsiher: IGI Global
Total Pages: 363
Release: 2014-04-30
ISBN: 1466659955
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategies in Sports Marketing Technologies and Emerging Trends Book Excerpt:

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Routledge Handbook of Sports Marketing

Routledge Handbook of Sports Marketing
Author: Simon Chadwick,Nicolas Chanavat,Michel Desbordes
Publsiher: Routledge
Total Pages: 424
Release: 2015-12-22
ISBN: 1317584910
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Routledge Handbook of Sports Marketing Book Excerpt:

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Sports Marketing and the Psychology of Marketing Communication

Sports Marketing and the Psychology of Marketing Communication
Author: Lynn R. Kahle,Chris Riley
Publsiher: Psychology Press
Total Pages: 408
Release: 2004-04-12
ISBN: 113561671X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Sports Marketing and the Psychology of Marketing Communication Book Excerpt:

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.

Cases in Sport Marketing

Cases in Sport Marketing
Author: Mark A. McDonald,George R. Milne
Publsiher: Jones & Bartlett Learning
Total Pages: 351
Release: 1999
ISBN: 9780763708634
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Cases in Sport Marketing Book Excerpt:

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.

Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing
Author: Linda E. Swayne,Mark Dodds
Publsiher: SAGE Publications
Total Pages: 1960
Release: 2011-08-08
ISBN: 1452266484
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Encyclopedia of Sports Management and Marketing Book Excerpt:

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing
Author: Eric C. Schwarz,Jason D. Hunter,Alan LaFleur
Publsiher: Routledge
Total Pages: 408
Release: 2012-08-09
ISBN: 0415518474
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Advanced Theory and Practice in Sport Marketing Book Excerpt:

Covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business.

Global Sport Marketing

Global Sport Marketing
Author: Michel Desbordes,André Richelieu
Publsiher: Routledge
Total Pages: 208
Release: 2012-06-14
ISBN: 1136456201
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Global Sport Marketing Book Excerpt:

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Sport Promotion and Sales Management

Sport Promotion and Sales Management
Author: Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy
Publsiher: Human Kinetics
Total Pages: 339
Release: 2008
ISBN: 9780736064774
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Sport Promotion and Sales Management Book Excerpt:

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Sport Marketing

Sport Marketing
Author: Paul Blakey
Publsiher: Learning Matters
Total Pages: 224
Release: 2011-05-05
ISBN: 0857250922
Category: Sports & Recreation
Language: EN, FR, DE, ES & NL

Sport Marketing Book Excerpt:

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Canadian Sport Marketing

Canadian Sport Marketing
Author: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine
Publsiher: Human Kinetics
Total Pages: 400
Release: 2022-05-04
ISBN: 1718200951
Category: Sports & Recreation
Language: EN, FR, DE, ES & NL

Canadian Sport Marketing Book Excerpt:

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Sport Marketing

Sport Marketing
Author: Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William Anthony Sutton
Publsiher: Human Kinetics
Total Pages: 488
Release: 2021-03-19
ISBN: 1492594628
Category: Sports
Language: EN, FR, DE, ES & NL

Sport Marketing Book Excerpt:

Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing. With engaging, comprehensive coverage, students will develop valuable marketing skills and prepare for a successful career in this competitive industry.

Strategic Sports Marketing The impact of sport advertising upon consumers

Strategic Sports Marketing     The impact of sport advertising upon consumers
Author: Christian Berger
Publsiher: GRIN Verlag
Total Pages: 53
Release: 2008-12-04
ISBN: 3640225163
Category: Sports & Recreation
Language: EN, FR, DE, ES & NL

Strategic Sports Marketing The impact of sport advertising upon consumers Book Excerpt:

Doctoral Thesis / Dissertation from the year 2008 in the subject Sport - Sport Economics, Sport Management, grade: 2,0, Cardiff University, course: International Business Management, 16 entries in the bibliography, language: English, abstract: The study was based on the subject that is of great interest of the author and therefore attempted to illustrate an evaluation of the impact of Adidas advertising upon purchase decisions of consumers nowadays. To enable the author to provide an evaluation of Adidas’ marketing strategies, the present importance of marketing and modern challenges of advertising decisions were determined as fundamentals of a global brand based on review of relevant literature. Furthermore, an investigation of the strengths, weaknesses, opportunities and threats (SWOT) related to companies in the sports industry was conducted. Moreover the benefits of a global brand were illustrated. This examination was mainly based on marketing specialised literature linked with selected examples of Adidas as no representative of the Adidas company was found to be interviewed. On the one hand it was found that Adidas’ historically grown passion for sports in order to provide athletes with the best possible equipment positively contributes to improve brand awarness and brand image. On the other, it was found that the identified weaknesses reduce the effectiveness of global operations in order to improve consumer satisfaction throughout the world. The research concluded that although the strategic marketing operations of the Adidas company can be reduced by weaknesses and threats, the advertising decisions represent a promising source of enhancing the brand image.

International Sport Management

International Sport Management
Author: Eric MacIntosh,Gonzalo Bravo,Ming Li
Publsiher: Human Kinetics
Total Pages: 456
Release: 2018-11-15
ISBN: 149258990X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

International Sport Management Book Excerpt:

International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.

Strategic Sport Communication

Strategic Sport Communication
Author: Paul M. Pedersen,Pamela C. Laucella,Edward Kian,Andrea N. Geurin
Publsiher: Human Kinetics
Total Pages: 424
Release: 2016-10-04
ISBN: 1492586102
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategic Sport Communication Book Excerpt:

Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.

International Sport Business Management

International Sport Business Management
Author: James J. Zhang,Brenda G. Pitts,Lauren M. Johnson
Publsiher: Routledge
Total Pages: 314
Release: 2021-04-12
ISBN: 1000375358
Category: Sports & Recreation
Language: EN, FR, DE, ES & NL

International Sport Business Management Book Excerpt:

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.

Strategic Sport Marketing

Strategic Sport Marketing
Author: Adam Karg,David Shilbury,Hans Westerbeek,Daniel C Funk,Michael L. Naraine
Publsiher: Routledge
Total Pages: 318
Release: 2022-03-31
ISBN: 1000551202
Category: Sports & Recreation
Language: EN, FR, DE, ES & NL

Strategic Sport Marketing Book Excerpt:

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.