Sports Publicity

Author by : Joe Favorito
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 33
Total Download : 196
File Size : 44,6 Mb
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Description : Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.


Sports Publicity

Author by : Joseph Favorito
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 227
File Size : 41,7 Mb
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Description : "Effective communication skills are essential for any organization. In this fully revised and updated edition of his ground breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge, and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores all the most important professional themes, topics, and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas. The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals." -- Back Cover


Sports Publicity

Author by : Joe Favorito
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 61
Total Download : 309
File Size : 40,8 Mb
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Description : Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.


Sports Public Relations

Author by : Jacquie L'Etang
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 45
Total Download : 837
File Size : 40,8 Mb
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Description : Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: • explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them • shows how and when the sports industry needs PR experts • explores the connection between strategy and communication, as they apply to sport and PR • teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.


Sport Public Relations

Author by : G. Clayton Stoldt
Languange : en
Publisher by : Human Kinetics Publishers
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 723
File Size : 52,5 Mb
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Description : "The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--


Sport Public Relations And Communication

Author by : Maria Hopwood
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 73
Total Download : 225
File Size : 48,9 Mb
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Description : An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.


Battleground Sports 2 Volumes

Author by : Michael Atkinson
Languange : en
Publisher by : ABC-CLIO
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 967
File Size : 45,9 Mb
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Description : Mega-events like the Olympics, the World Cup of soccer, the World Series of baseball, cycling's Tour de France, and the Super Bowl draw our attention to the deep cultural significance of sport and its role in fostering social bonds. Yet when it comes to sport, there is no shortage of debate: stereotypes regarding sexuality, race, gender, and children have been hotly contested by critics for over 40 years. Even today, sport is one of the very few socially accepted sites of violence, intense competition and controlled forms of social disorder. Battleground: Sports presents the 100 most contentious public and private controversies of the sports world. Highlighted throughout are debates surrounding ethnicity, gender, sexuality, and social identity, sports fan behavior, as well as the role of governments and corporations. Engaging and accessible to a wide variety of readers, this fascinating reference illustrates how sports controversies reflect the historically enduring and changing nature of our broader cultures, and the social battles we engage on a day-to-day basis surrounding the struggles for equality, debates about social violence, the ethics of competition, the politics of civic life, the creation of global communities, and the State's role in protecting citizens. Entries contain an array of thoughtful perspectives on historic and current controversies, and allow readers to formulate their own conclusions. Enhanced with a timeline, a thorough guide of print and electronic resources for high school and undergraduate student research, this one-stop reference goes beyond the newspaper headlines to provide readers with a guide map for understanding what sport controversies teach us about our culture and ourselves.


Routledge Handbook Of Sport Communication

Author by : Paul M. Pedersen
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 96
Total Download : 935
File Size : 46,5 Mb
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Description : The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.


The Dream Job

Author by : Melvin Helitzer
Languange : en
Publisher by : Univ Sports Press
Format Available : PDF, ePub, Mobi
Total Read : 56
Total Download : 333
File Size : 42,8 Mb
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Description :


Strategic Sport Communication

Author by : Paul Mark Pedersen
Languange : en
Publisher by : Human Kinetics
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 255
File Size : 46,7 Mb
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Description : This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.


Sport Promotion And Sales Management

Author by : Richard L. Irwin
Languange : en
Publisher by : Human Kinetics
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 636
File Size : 52,5 Mb
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Description : This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.


The Paralympic Games

Author by : Keith Gilbert
Languange : en
Publisher by : Meyer & Meyer Verlag
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 684
File Size : 48,5 Mb
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Description : Offers insights into the Paralympic Movement. This book covers aspects of the organization, development and life worlds of Paralympians, team management and coaches.


Sports Marketing

Author by : Matthew D. Shank
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 772
File Size : 53,7 Mb
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Description : Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.


Sport Public Relations

Author by : G. Clayton Stoldt
Languange : en
Publisher by : Human Kinetics
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 435
File Size : 45,5 Mb
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Description : Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.


So You Want To Work In Sports

Author by : Joanne Mattern
Languange : en
Publisher by : Simon and Schuster
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 677
File Size : 41,5 Mb
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Description : "In the spirited fourth installment of the popular BE WHAT YOU WANT series, veteran children's author Joanne Mattern shares the secret to building a career in sports. From star athlete to sportscaster, Mattern outlines the varied positions that keep the ball rolling in the sports arena. Whatever one's skill-- math, art, performance--the perfect sports job is waiting. With tips from successful athletes and professionals, inspiring biographies of young people working in sports today, games, and a huge list of resources-- kids will fi nd everything they need to get up and running in a career in sports! LEARN ABOUT EXCITI NG CAREERS, SUC H AS: - Coach - Sports wr iter - Agent - Pro athlete - Sports medicine - Photographer - Talent scout - And more!"--


The Stupidest Sports Book Of All Time

Author by : Kathryn Petras
Languange : en
Publisher by : Workman Publishing
Format Available : PDF, ePub, Mobi
Total Read : 18
Total Download : 819
File Size : 50,5 Mb
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Description : The thrill of victory! The agony of a tight jockstrap! It’s a celebration of true sports lunacy from the renowned connoisseurs of stupidity, Kathryn and Ross Petras, authors of the beloved 365 Stupidest Things Ever Said calendar. Here from the wide world of professional and amateur sports are the worst plays, most embarrassing achievements, surliest fans, lamest excuses, and wackiest mascot tricks. Plus history-making blowouts: Georgia Tech trounces Cumberland College 222–0. Freakiest injuries: Pitcher Joel Zamaya plays so much Guitar Hero he goes on the DL with tendonitis. Improbable memorabilia: Andre Agassi’s ponytail, Ty Cobb’s dentures. Looniest promotional giveaways: Win a free vasectomy! Bizarre sports from across the globe: Olympic solo synchronized swimming. And dubious superstitions: Baseball Hall of Famer Wade Boggs eats chicken before every game of his 18-year career. And, of course, quotes. From athletes: “We lost because we didn’t win.” (soccer star Cristiano Ronaldo). Coaches: “We were scoring, they were scoring. Then we stopped scoring and they kept scoring” (Cavaliers coach Tyronn Lue). And sportscasters: “Winfield goes back to the wall, he hits his head on the wall and it rolls off! It’s rolling all the way back to second base. This is a terrible thing for the Padres!” (announcer Jerry Coleman).


The Sage Handbook Of Public Relations

Author by : Robert L. Heath
Languange : en
Publisher by : SAGE Publications
Format Available : PDF, ePub, Mobi
Total Read : 52
Total Download : 316
File Size : 42,5 Mb
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Description : Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.


Health And Physical Education Class 12

Author by : Dr. V.K. Sharma
Languange : en
Publisher by : New Saraswati House India Pvt Ltd
Format Available : PDF, ePub, Mobi
Total Read : 33
Total Download : 947
File Size : 51,7 Mb
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Description : Saraswati Health and Physical Education is a much acclaimed and popular series in Health and Physical Education. The series demonstrates a deep understanding of the principles and concepts related to the subject while providing students with all the pedagogical tools necessary for comprehension and application. The fully revised edition, which includes all the latest developments in the field, in its colourful avatar will not only enhance the teaching-learning process but will also make it more enjoyable.


Organized Professional Team Sports

Author by : United States. Congress. House. Committee on the Judiciary
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 728
File Size : 43,7 Mb
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Description : Committee Serial No. 8. pt. 1: Considers legislation on the applicability of the antitrust laws to organize professional sports enterprises. pt. 2: Continuation of hearings on sports teams and antitrust legislation. pt. 3: Continuation of antitrust hearings on professional sports antitrust exemptions.


Sport Brands

Author by : Patrick Bouchet
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 97
Total Download : 578
File Size : 48,7 Mb
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Description : Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.


College Publicity Manual

Author by : Waldo Emerson Reck
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 52
Total Download : 996
File Size : 47,8 Mb
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Description :


Intellectual Property Law In The Sports And Entertainment Industries

Author by : Walter T. Champion
Languange : en
Publisher by : ABC-CLIO
Format Available : PDF, ePub, Mobi
Total Read : 26
Total Download : 204
File Size : 50,5 Mb
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Description : In this detailed yet readable legal analysis, the authors thoroughly evaluate the connections between intellectual property and the sports and entertainment industries, covering everything from copyrights and patents to trademarked logos and marketing strategies. • Provides a complete survey of intellectual property law in the sports and entertainment industries including copyright, patents, trademarks, trade dress, trade secrets, and the right of publicity • Fills a growing need for information about entertainment-specific intellectual property law as entertainment programs at the universities and law schools are increasing at both the undergraduate and graduate levels • Addresses the specific challenges and issues brought about by various forms of digital technology


The Media And Sport

Author by : Scottish Sports Association
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 46
Total Download : 652
File Size : 47,7 Mb
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Description :


Disrupting Sports Journalism

Author by : Simon McEnnis
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 427
File Size : 42,6 Mb
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Description : This book critically explores the impact that digital technology has had on the practices and norms of sports journalism. In the wake of major digital disruptions in news reporting, the author analyses how sports journalism has been particularly vulnerable to challenges and attacks on its expertise because of its historically weak commitment to professionalism. Ultimately, an argument is built that sports journalism’s professional distinctiveness will depend on its capacity to produce rigorous news work at a time when its core, routinised practices are being displaced by bloggers and team media. Recent developments such as The Athletic, a start-up that has built its business model around quality sports storytelling, and the impact of the COVID-19 pandemic offer hope that a paradigm shift in digital sports journalism culture towards serious reporting is starting to emerge. The question for both the industry and scholars going forward is whether these changes will crystallise and take hold in the long term. Disrupting Sports Journalism is a valuable text for researchers and students in sports media and journalism studies, as well as for industry professionals seeking an insight into developments in the field.


Cases In Sport Marketing

Author by : Mark A. McDonald
Languange : en
Publisher by : Jones & Bartlett Learning
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 937
File Size : 52,9 Mb
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Description : Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.