Participatory Communication Strategy Design

Participatory Communication Strategy Design
Author: Paolo Mefalopulos,Chris Kamlongera
Publsiher: Food & Agriculture Org.
Total Pages: 111
Release: 2004
ISBN: 9789251052525
Category: Social Science
Language: EN, FR, DE, ES & NL

Participatory Communication Strategy Design Book Excerpt:

This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.

Managing Strategic Design

Managing Strategic Design
Author: Ray Holland,Busayawan Lam
Publsiher: Bloomsbury Publishing
Total Pages: 356
Release: 2014-11-20
ISBN: 113732595X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Managing Strategic Design Book Excerpt:

This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure – comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward – a strong link is made between design and marketing and the delivery of design-led branding. This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.

Design Visual Communication and Branding

Design  Visual Communication and Branding
Author: Daniel Raposo
Publsiher: Cambridge Scholars Publishing
Total Pages: 195
Release: 2022-02-17
ISBN: 1527580555
Category: Art
Language: EN, FR, DE, ES & NL

Design Visual Communication and Branding Book Excerpt:

This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

Strategic Design and Innovative Thinking in Business Operations

Strategic Design and Innovative Thinking in Business Operations
Author: Hasan Dincer,Ümit Hacioglu,Serhat Yüksel
Publsiher: Springer
Total Pages: 471
Release: 2018-05-30
ISBN: 3319776223
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategic Design and Innovative Thinking in Business Operations Book Excerpt:

Recently, rapid technological advances have been influencing the global business operations strategies at companies of all sizes like never before. At the same time, there has been a shift in business cultures due to the rising prevalence of matrix organizations and innovative thinking. This book investigates the role of these factors in shaping the business operations of tomorrow. To address the topic comprehensively, the editors have gathered expert contributions exploring the following dimensions: the business and organizational environment, strategic design, innovativeness and risk management. Discussing aspects ranging from customer selection to understanding regional, national and supranational market dynamics, the contributions will help readers understand both the complexity of and opportunities presented by designing operations.

Communication and Economic Life

Communication and Economic Life
Author: Liz Moor
Publsiher: John Wiley & Sons
Total Pages: 208
Release: 2021-11-30
ISBN: 0745687059
Category: Social Science
Language: EN, FR, DE, ES & NL

Communication and Economic Life Book Excerpt:

When we talk about media and the economy, 'the economy' is usually understood as the macro economy or GDP, while 'the media' usually refers to television and print news, or the digital output of mainstream news providers. But communication about money and the economy in everyday life is far more wide-ranging than this. It is also changing: opportunities to discuss economic matters – whether public or personal – have proliferated online, while new payment systems and shopping platforms embed economic behaviour more deeply into communications infrastructures. Challenging earlier narrow definitions, this ambitious book offers a new framework for thinking about the role of communication in our economic lives. Foregrounding the broader category of communicative practices, the book understands economic life not only in terms of the macro economy, but more sociologically as a set of processes of providing for material wants and needs. How we talk about these wants and needs, and our means for meeting them, is how we come to understand our economic lives as meaningful. The book explores how our economic lives are constructed communicatively in a variety of modes that move through, but also exceed, mass media – from the symbolism of credit cards to the language used by economists, and from social media promotion to debates in online forums. Communication and Economic Life is a vital resource for students and scholars in media and communications and sociology, and for anyone interested in how we talk about economic lives.

Strategic Communication for Organizations

Strategic Communication for Organizations
Author: Sara LaBelle,Jennifer H. Waldeck
Publsiher: University of California Press
Total Pages: 368
Release: 2020-02-11
ISBN: 0520298527
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Strategic Communication for Organizations Book Excerpt:

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication
Author: Derina Holtzhausen,Ansgar Zerfass
Publsiher: Routledge
Total Pages: 596
Release: 2014-11-20
ISBN: 1136207112
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Routledge Handbook of Strategic Communication Book Excerpt:

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

A Strategic Guide to Technical Communication Second Edition US

A Strategic Guide to Technical Communication   Second Edition  US
Author: Heather Graves,Roger Graves
Publsiher: Broadview Press
Total Pages: 328
Release: 2012-05-23
ISBN: 1554811074
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

A Strategic Guide to Technical Communication Second Edition US Book Excerpt:

A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers, to enable them to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. The text is accompanied by a passcode-protected website containing materials for instructors (PowerPoint lectures, lesson plans, sample student work, and helpful links).

Brand Management

Brand Management
Author: Rik Riezebos,H. J. Riezebos,Bas Kist,Gert Kootstra
Publsiher: Pearson Education
Total Pages: 331
Release: 2003
ISBN: 9780273655053
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Brand Management Book Excerpt:

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure . Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.

Free Expression Globalism and the New Strategic Communication

Free Expression  Globalism  and the New Strategic Communication
Author: Monroe E. Price
Publsiher: Cambridge University Press
Total Pages: 286
Release: 2014-12-15
ISBN: 1107072514
Category: Political Science
Language: EN, FR, DE, ES & NL

Free Expression Globalism and the New Strategic Communication Book Excerpt:

This book exposes the anxieties of loss of control and missed opportunities for freedom of expression resulting from changes in technologies and geopolitics.

Visual Communication for Landscape Architecture

Visual Communication for Landscape Architecture
Author: Trudi Entwistle,Edwin Knighton
Publsiher: A&C Black
Total Pages: 200
Release: 2013-04-28
ISBN: 2940496013
Category: Architecture
Language: EN, FR, DE, ES & NL

Visual Communication for Landscape Architecture Book Excerpt:

Basics Landscape Architecture 03: Visual Communication will enable landscape architects to understand why a range of visual communication skills are essential to inform a design process.

Communicating Health

Communicating Health
Author: Nova Corcoran
Publsiher: SAGE
Total Pages: 248
Release: 2013-02-01
ISBN: 1446290441
Category: Medical
Language: EN, FR, DE, ES & NL

Communicating Health Book Excerpt:

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Domain driven Design

Domain driven Design
Author: Eric Evans
Publsiher: Addison-Wesley Professional
Total Pages: 529
Release: 2004
ISBN: 0321125215
Category: Computers
Language: EN, FR, DE, ES & NL

Domain driven Design Book Excerpt:

Describes ways to incorporate domain modeling into software development.

The Strategic Designer

The Strategic Designer
Author: David Holston
Publsiher: Simon and Schuster
Total Pages: 304
Release: 2011-03-31
ISBN: 1440315183
Category: Design
Language: EN, FR, DE, ES & NL

The Strategic Designer Book Excerpt:

The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

Perspective on Design

Perspective on Design
Author: Daniel Raposo,João Neves,José Silva
Publsiher: Springer Nature
Total Pages: 404
Release: 2019-11-23
ISBN: 303032415X
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Perspective on Design Book Excerpt:

This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.

New Leadership in Strategy and Communication

New Leadership in Strategy and Communication
Author: Nicole Pfeffermann
Publsiher: Springer Nature
Total Pages: 431
Release: 2019-08-23
ISBN: 303019681X
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

New Leadership in Strategy and Communication Book Excerpt:

This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation to system design and humanity—and is a knowledge source and inspirational guide for scientists and practitioners alike.A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom.This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.

OECD Report on Public Communication The Global Context and the Way Forward

OECD Report on Public Communication The Global Context and the Way Forward
Author: OECD
Publsiher: OECD Publishing
Total Pages: 240
Release: 2021-12-21
ISBN: 9264509259
Category: Electronic Book
Language: EN, FR, DE, ES & NL

OECD Report on Public Communication The Global Context and the Way Forward Book Excerpt:

The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys.

Strategic Sport Communication

Strategic Sport Communication
Author: W. Timothy Coombs,Jennifer L. Harker
Publsiher: Routledge
Total Pages: 186
Release: 2021-09-16
ISBN: 100043737X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Strategic Sport Communication Book Excerpt:

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading.

Fundamentals of Corporate Communications

Fundamentals of Corporate Communications
Author: Richard Dolphin,David Reed
Publsiher: Routledge
Total Pages: 240
Release: 2009-11-03
ISBN: 113640158X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Fundamentals of Corporate Communications Book Excerpt:

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

Communicating User Experience

Communicating User Experience
Author: Trudy Milburn
Publsiher: Lexington Books
Total Pages: 250
Release: 2015-07-01
ISBN: 1498506143
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Communicating User Experience Book Excerpt:

Communicating User Experience illustrates how the use of Local Strategies Research (LSR) methodologies enables designers to understand the cultural implications for user actions and practices in and through digital media.