Technology Business And The Market

Author by : John S. Sheldrake
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 247
File Size : 46,5 Mb
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Description : John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.


Technology Business And The Market

Author by : Dr John S Sheldrake
Languange : en
Publisher by : Gower Publishing, Ltd.
Format Available : PDF, ePub, Mobi
Total Read : 55
Total Download : 808
File Size : 42,5 Mb
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Description : John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.


Marketing Of High Technology Products And Innovations

Author by : Jakki J. Mohr
Languange : en
Publisher by : Pearson Prentice Hall
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 841
File Size : 49,8 Mb
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Description : The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.


Enhanced Services On The Next Generation Network Technologies Business Drivers Markets And Architectures

Author by :
Languange : en
Publisher by : Intl. Engineering Consortiu
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 344
File Size : 40,7 Mb
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Description :


Successful Marketing Strategy For High Tech Firms

Author by : Eric Viardot
Languange : en
Publisher by : Artech House
Format Available : PDF, ePub, Mobi
Total Read : 12
Total Download : 111
File Size : 47,5 Mb
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Description : Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.


Bringing New Technology To Market

Author by : Kathleen R. Allen
Languange : en
Publisher by : Pearson College Division
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 131
File Size : 46,5 Mb
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Description : This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.


Business Administration For Students Managers

Author by : Lawrence Mensah Akwetey
Languange : en
Publisher by : Trafford Publishing
Format Available : PDF, ePub, Mobi
Total Read : 96
Total Download : 158
File Size : 47,9 Mb
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Description : In recent times, there has been an unprecedented increase in awareness of environmental issues by businesses around the globe. The extent to which this awareness has been created hinges significantly on the customer's perception of businesses' responses to environmental issues such as climate change, global warming, effects of business-gas-emissions on the ozone layer, etc. The growth of some businesses, and indeed the whole industrial society, has been based on the confidence reposed in human ingenuity and its ability to develop new technologies to meet human needs and, more recently, to solve the climate and environmental problems brought about by previous technological developments, particularly those used by businesses and giant industrial houses. In essence, the question that all the above brings to the fore is, should the approach of businesses to these objectives of continued and sustainable growth be at the expense of our climate or the environment? One of the primary reasons why businesses use more nuclear power plants for their energy supplies today is to combat global warming and climate change, as nuclear power is said to be relatively free of carbon emissions. Business Administration for Students & Managers covers various topics traversing eight major subject areas in Business Administration, including: * The International Business Environment * Human Resource Management * Financial Management and Marketing Management * Managing Operations and Information Communication Technology * Business Process Reengineering and Logistics Supply Chain Management This approach is intended to bring together, for the benefit of all students and managers of businesses, all the major business topics/functions under one umbrella. Business Administration for Students & Managers is intended for the first international business courses of study at both the undergraduate and the Master of Business Administration (MBA) levels. It holds the key to the efficient business or management remits of business personnel such as Chief Executive Officers, Managing Directors, General Managers, Company Secretaries and Corporate Board of Directors. Others include the functional managers of businesses or organisations such as Finance, Environmental Protection, Information Technology, Human Resource, Production, Marketing and Operations managers.


Handbook Of Research On Green Ict Technology Business And Social Perspectives

Author by : Unhelkar, B.
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 168
File Size : 51,7 Mb
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Description : "This handbook coalesces worldwide investigations, thoughts, and practices in the area of Green ICT, covering the technical advances, methodological innovations, and social changes that result in enhancements and improvements in business strategies, social policies, and technical implementations"--Provided by publisher.


Handbook Of Market Segmentation

Author by : Art Weinstein
Languange : en
Publisher by : Psychology Press
Format Available : PDF, ePub, Mobi
Total Read : 87
Total Download : 812
File Size : 49,9 Mb
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Description : This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.


Markets For Technology

Author by : Ashish Arora
Languange : en
Publisher by : MIT Press
Format Available : PDF, ePub, Mobi
Total Read : 87
Total Download : 213
File Size : 44,7 Mb
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Description : The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.