The Advertising Handbook

Author by : S. Roland Hall
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 665
File Size : 51,6 Mb
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Description :


The Advertising Handbook

Author by : Helen Powell
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 30
Total Download : 353
File Size : 46,5 Mb
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Description : This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.


The Advertising Handbook

Author by : Jonathan Hardy
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 27
Total Download : 313
File Size : 50,6 Mb
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Description : Revised edition of The advertising handbook, 2009.


The Advertising Research Handbook

Author by : Charles E. Young
Languange : en
Publisher by : Hello Hello Incorporated
Format Available : PDF, ePub, Mobi
Total Read : 14
Total Download : 747
File Size : 41,8 Mb
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Description :


The Advertising Handbook For Small Business

Author by : Dell Dennison
Languange : en
Publisher by : North Vancouver, B.C. : Self-Counsel Press
Format Available : PDF, ePub, Mobi
Total Read : 32
Total Download : 498
File Size : 42,7 Mb
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Description : Guide to making a big impact with a modest budget


The Advertising Handbook

Author by : Helen Powell
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 89
Total Download : 505
File Size : 45,9 Mb
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Description : This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.


Sharpen The Saw

Author by : Palani K. A. Pillai
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 48
Total Download : 685
File Size : 45,6 Mb
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Description :


Advertising Handbook

Author by : Roger N. Barton
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 88
Total Download : 526
File Size : 50,7 Mb
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Description :


Advertising Handbook

Author by : Roger Barton
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 63
Total Download : 371
File Size : 50,9 Mb
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Description :


The Media Handbook

Author by : Helen Katz
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 777
File Size : 41,5 Mb
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Description : The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.


The Internet Advertising Handbook

Author by : Globe and Mail (Firm)
Languange : en
Publisher by : Marketing Custom Pub.
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 732
File Size : 55,8 Mb
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Description :


The Internet Advertising Handbook

Author by : Marketing Media Group (Firm)
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 420
File Size : 50,7 Mb
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Description :


The Marketing Plan Handbook

Author by : Robert W. Bly
Languange : en
Publisher by : Entrepreneur Press
Format Available : PDF, ePub, Mobi
Total Read : 52
Total Download : 125
File Size : 47,5 Mb
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Description : Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.


The Adweek Copywriting Handbook

Author by : Joseph Sugarman
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 785
File Size : 46,6 Mb
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Description : Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.


The Media Handbook

Author by : Helen Katz
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 39
Total Download : 846
File Size : 55,6 Mb
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Description : The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation. as. Instructors can find lecture slides and sample test questions to assist in their course preparation.


The Advertising Handbook

Author by : S. Roland Hall
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 704
File Size : 40,8 Mb
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Description :


Handbook Of Pricing Research In Marketing

Author by : Vithala R. Rao
Languange : en
Publisher by : Edward Elgar Pub
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 931
File Size : 43,6 Mb
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Description : Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.


Advertising Handbook

Author by : Anonim
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 41
Total Download : 909
File Size : 50,6 Mb
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Description :


The Event Marketing Handbook

Author by : Allison Saget
Languange : en
Publisher by : Kaplan Publishing
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 888
File Size : 45,7 Mb
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Description : See:


Marketing Handbook

Author by : Anonim
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 809
File Size : 44,8 Mb
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Description :


School Marketing E Handbook

Author by : Bryan Foster
Languange : en
Publisher by : School Marketing e-Handbook
Format Available : PDF, ePub, Mobi
Total Read : 37
Total Download : 989
File Size : 44,7 Mb
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Description : "Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.


The Sage Handbook Of Marketing Ethics

Author by : Lynne Eagle
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 27
Total Download : 139
File Size : 54,7 Mb
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Description : The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections


Handbook Of Marketing Scales

Author by : William O. Bearden
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 54
Total Download : 587
File Size : 46,8 Mb
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Description : The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.


Broadcast Advertising Handbook

Author by : Conseil de la radiodiffusion et des télécommunications canadiennes
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 698
File Size : 44,7 Mb
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Description :


The Mobile Marketing Handbook

Author by : Kim Dushinski
Languange : en
Publisher by : CyberAge Books
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 573
File Size : 55,6 Mb
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Description : This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text messaging, social networks and proximity marketing. This handbook also contains step-by-step procedures on creating mobile email and billing/payment options, mobile widgets and iPhone applications for further mobile advertising.