The Business of Creativity

The Business of Creativity
Author: Keith Granet
Publsiher: Chronicle Books
Total Pages: 224
Release: 2016-12-06
ISBN: 1616895535
Category: Design
Language: EN, FR, DE, ES & NL

The Business of Creativity Book Excerpt:

Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.

T Shirts and Suits A Guide to the Business of Creativity

T Shirts and Suits  A Guide to the Business of Creativity
Author: Anonim
Publsiher: David Parrish
Total Pages: 135
Release: 2022
ISBN: 0953825450
Category: Electronic Book
Language: EN, FR, DE, ES & NL

T Shirts and Suits A Guide to the Business of Creativity Book Excerpt:

The Business of Creativity

The Business of Creativity
Author: Brian Moeran
Publsiher: Routledge
Total Pages: 299
Release: 2016-06-16
ISBN: 1315418843
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Business of Creativity Book Excerpt:

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

The Business of Creativity

The Business of Creativity
Author: Michael Jacobsen
Publsiher: Harriman House Limited
Total Pages: 230
Release: 2013-06-24
ISBN: 085719321X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Business of Creativity Book Excerpt:

Would you like to earn a living following your creative passion and doing what you love every day? This book will show you how. In The Business of Creativity, Michael Jacobsen draws on his rich experience of owning and operating global entertainment businesses to provide the practical guidance that creative start-ups need to get going. His two key mantras are that each business needs a vision, mission and values, and that the route to success is to observe those who have been successful in your sector and to model their approach. As well as explaining exactly how to do this, he covers the business essentials that all creative entrepreneurs need to consider. The creative sector is worth £36bn a year to the British economy; it is big business and the opportunity is there for entrepreneurs in creative industries to start up and build successful businesses. But bridging the gap between creativity and commerce can be difficult - some see a conflict between artistic integrity and a profit motive, and how exactly do you take your spare room creative enterprise to the next level? In this book Jacobsen looks at: - what foundations to put in place to get your business started - how to set up and grow your business - sources of funding and tips for organising business finances - what angels and other investors will look for - where to find support - the psychology of business success. There are also numerous case studies from successful creative businesses of all sizes and wisdom from high-profile businesspeople operating in the creative sector. This straight-talking business guide is packed with actionable advice and essential tips to give you everything you need to start and grow your creative business.

The Business of Creativity

The Business of Creativity
Author: Philiy Page
Publsiher: Balboa Press
Total Pages: 190
Release: 2019-03-14
ISBN: 1982280557
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Business of Creativity Book Excerpt:

Have you dreamed of having a creative career, but didn’t know how to start? You’re not alone. Philiy Page has helped many women like you learn how to turn their talents into successful, sustainable careers. It can often feel intimidating knowing how make a name for yourself when no one knows who you are! Philiy is here to guide you through the process. With dreams, determination, and belief in yourself, you can create the career and life you have always wanted. Philiy is an award winning creative. She has had no leg up, and no family help to open doors for her. She wants to show you that if she can have a successful creative career, you can too! www.creativewomeninternational.com

Rethink the Business of Creativity

Rethink the Business of Creativity
Author: Ian Grais,Tom Shepansky,Chris Staples
Publsiher: Unknown
Total Pages: 248
Release: 2020-02-25
ISBN: 9781773271057
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Rethink the Business of Creativity Book Excerpt:

Trade Tips from one of the country's leading creative agencies If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say:Rethink.Rethink your priorities.Rethink your approach. And rethink your product in the process.Rethink is a one-word business plan for any company in the creative arts - from advertising, to design, to publishing, architecture or software development.Rethink is also one of the world's most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world's attention, without sacrificing efficiency and a balanced life.Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture - tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink's step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.

The Art Business of Creative Self promotion

The Art   Business of Creative Self promotion
Author: Jerry Herring,Mark Fulton
Publsiher: Unknown
Total Pages: 150
Release: 1987
ISBN: 1928374650XXX
Category: Art
Language: EN, FR, DE, ES & NL

The Art Business of Creative Self promotion Book Excerpt:

Shows a variety of greeting cards, posters, brochures, calendars, and stationery used as promotional materials, and explains why self-promotion is important

Creative Strategy and the Business of Design

Creative Strategy and the Business of Design
Author: Douglas Davis
Publsiher: Simon and Schuster
Total Pages: 208
Release: 2016-06-14
ISBN: 1440341559
Category: Design
Language: EN, FR, DE, ES & NL

Creative Strategy and the Business of Design Book Excerpt:

Helps designers understand the business and marketing considerations within the design industry so that they may find more successful ways of working to find the appropriate solutions.

The Business of Design

The Business of Design
Author: Keith Granet
Publsiher: Chronicle Books
Total Pages: 224
Release: 2021-06-15
ISBN: 1648960340
Category: Design
Language: EN, FR, DE, ES & NL

The Business of Design Book Excerpt:

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

The Business Side of Creativity The Complete Guide to Running a Small Graphics Design or Communications Business Third Updated Edition

The Business Side of Creativity  The Complete Guide to Running a Small Graphics Design or Communications Business  Third Updated Edition
Author: Cameron S. Foote
Publsiher: W. W. Norton & Company
Total Pages: 432
Release: 2010-03-26
ISBN: 0393733289
Category: Design
Language: EN, FR, DE, ES & NL

The Business Side of Creativity The Complete Guide to Running a Small Graphics Design or Communications Business Third Updated Edition Book Excerpt:

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

The Business Side of Creativity

The Business Side of Creativity
Author: Cameron S. Foote
Publsiher: W. W. Norton & Company
Total Pages: 430
Release: 2002
ISBN: 9780393730937
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Business Side of Creativity Book Excerpt:

Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

How Creativity Rules the World

How Creativity Rules the World
Author: Maria Brito
Publsiher: HarperCollins Leadership
Total Pages: 240
Release: 2022-03-15
ISBN: 1400235391
Category: Business & Economics
Language: EN, FR, DE, ES & NL

How Creativity Rules the World Book Excerpt:

Learn to make creativity work for your career. Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation. How Creativity Rules the World shows that creativity is an inexhaustible resource available to everyone. It can be taught to all and is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level. Contemporary art curator and writer of the popular newsletter, The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well. In How Creativity Rules the World, you will learn how to: Overcome limiting thoughts and dispel myths about creativity. Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship. Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today. Employ creativity in an everyday context to produce extraordinary results. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds throughout the last 600 years. There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill.

Authorpreneurship

Authorpreneurship
Author: Hazel Edwards
Publsiher: Unknown
Total Pages: 139
Release: 2012
ISBN: 9780975208380
Category: Authors and publishers
Language: EN, FR, DE, ES & NL

Authorpreneurship Book Excerpt:

This practical book by Hazel Edwards offers strategies for beginner, mid-list and highly experienced authors needing to adapt to a fast-changing, digital, global industry. Learn how to sell your book for longer, in new formats and to larger audiences.

Comic Con and the Business of Pop Culture What the World s Wildest Trade Show Can Tell Us About the Future of Entertainment

Comic Con and the Business of Pop Culture  What the World   s Wildest Trade Show Can Tell Us About the Future of Entertainment
Author: Rob Salkowitz
Publsiher: McGraw Hill Professional
Total Pages: 304
Release: 2012-05-25
ISBN: 0071797025
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Comic Con and the Business of Pop Culture What the World s Wildest Trade Show Can Tell Us About the Future of Entertainment Book Excerpt:

Action! Excitement! Transmedia! Step inside Comic-Con to discover the cultural trends that will shape our world “I’ve been in comics so long I sometimes think I invented ’em! But I just read Rob Salkowitz’s terrific new book and, y’know what? Even I learned new stuff! If you’re a comic book nut like me, miss it at your own risk!” —Stan Lee, Legendary Comic Creator and Publisher “Salkowitz tells it pretty much like it is: the good, the bad, and the ugly of the commercialization of one of America’s greatest art forms, as well as the indefatigable artistry of its creators. He is at once informative, insightful, sobering, and inspiring.” —Douglas Rushkoff, pop culture analyst and author of Program or Be Programmed: Ten Commands for a Digital Age “If you care at all about comics, this is an essential read (and if you don’t, Salkowitz just might win you over). But it’s also grab-worthy for anyone interested in the fascinating, conflicted, unfolding future of digital publishing and transmedia entertainment.” —Booklist (Starred Review) “What began more than four decades ago as an intimate gathering of comic book creators, fans and legends has become a packed entertainment event. Although it doesn’t have the same ring to it, Comic-Con could more appropriately be called the Transmedia Pop Culture Con where buzz for a year’s worth of projects is created, prolonged or squelched. Yet, despite the awareness that the con is a giant marketplace where producers sell directly to customers, there has been shockingly little analysis of the business of the event before Rob Salkowitz’s new book, “Comic-Con and the Business of Pop Culture.” —CNN Geekout “The true gift in Rob’s book is how very hard it becomes for you to decide, whether you’re a business reader reading a pop culture book, or a comics fan reading a business book.” —PopMatters “The book explores the business aspects of the show and how it is a microcosm of the growing transmedia aspects of both comic books and their connection to things such as film, TV, and video games. All the while, acting as a travelogue by a long-time fan of comics and Comic-Con.” —Technorati “Salkowitz’s first hand observation makes us feel like we are walking the convention floor with him. In some chapters you sense his thrill as he meets a few of his fan favorites. Comic-Con and the Business of Pop Culture should be a great book for comic book fans, moviegoers, pop culture followers, and marketing gurus.” —Trashwire Welcome to Comic-Con: where the future of pop culture comes to life Every summer, more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative industry professionals in an unprecedented celebration of popular culture in all its forms. From humble beginnings, Comic-Con has mutated into an electrifying, exhausting galaxy of movies, TV, video games, art, fashion, toys, merchandise, and buzz. It’s where the future of entertainment unspools in real time, and everyone wants to be there. In Comic-Con and the Business of Pop Culture, author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con’s massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling. What can the world’s most approachable and adaptable art form tell us about the importance of individual talent and personal engagement in the era of the new global audience, the iPad, and the quarter-billion-dollar summer blockbuster? Here are some of the issues Salkowitz explores: How do you succeed in the transmedia maelstrom? Comics have hopscotched across the media landscape for decades. What can we learn from their successes and failures as we careen toward a converged digital future? Have comics cracked the digital code? Everyone is scrambling to deal with the business disruptions of digital distribution. Does the recent success of comics on tablets demonstrate a new model for other industries, or do dangers lie ahead? What’s next for “peak geek”? Will the ascendant nerd culture of the early 2010s keep its new audience engaged or burn out from overexposure? Comic-Con and the Business of Pop Culture combines the insights business leaders need with the details fans crave about the future ofthe world’s most dynamic industry. Even if you can’t be in San Diego in July, this book brings the excitement into focus . . . no costumes required!

The Creative Entrepreneur

The Creative Entrepreneur
Author: Lisa Sonora Beam
Publsiher: Quarry Books
Total Pages: 128
Release: 2011-02-09
ISBN: 1616735481
Category: Art
Language: EN, FR, DE, ES & NL

The Creative Entrepreneur Book Excerpt:

The Creative Entrepreneur was voted Winner, in two categories—Craft and Business, of the 2009 IBPA (Independent Book Publishers Association) Benjamin Franklin Award which recognizes excellence in publishing. This book is for the large audience of artists, crafters, and creative individuals from all walks of life who desire to make a livelihood from their creative work, or who possibly have achieved some success, but don’t know how to replicate it or move to another level of accomplishment. These crafty DIY artists are everywhere--they are holding alternative craft fairs, they advertise in the pages of Bust and ReadyMade and Craft, they are selling online by the thousands at Etsy.com, and are blogging at Typepad, LiveJournal, and Whipup.com. But many of them do not have the skills needed to take their business ideas to the next level. The Creative Entrepreneur takes readers on an inner journey of creative exploration to discover how to make their dreams of creative livelihood real, as they craft their own Artist’s Business Journal. The Artist’s Business Journal is a visual, project-oriented, step-by-step approach to business development for artists from all walks of life who are mystified and possibly frustrated by how to make a business out of their creative work.

Leap

Leap
Author: Bob Schmetterer
Publsiher: John Wiley & Sons
Total Pages: 241
Release: 2003-03-10
ISBN: 0471454532
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Leap Book Excerpt:

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

The Business Side of Creativity

The Business Side of Creativity
Author: Cameron S. Foote
Publsiher: W W Norton & Company Incorporated
Total Pages: 432
Release: 2014
ISBN: 9780393734003
Category: Architecture
Language: EN, FR, DE, ES & NL

The Business Side of Creativity Book Excerpt:

An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.

Chase One Rabbit

Chase One Rabbit
Author: David Parrish
Publsiher: Createspace Independent Publishing Platform
Total Pages: 198
Release: 2014-05-11
ISBN: 9781499578218
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Chase One Rabbit Book Excerpt:

Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing. 'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide. Chase One Rabbit has been developed specifically for the eBook market. Each section is succinct, with a clear focus on helping you create a strategic marketing plan. Each topic includes 'what to do next', and related marketing subjects, to help you clarify and refine your marketing objectives and get the best from your creative business. This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit and market position. Chase One Rabbit shows you how... You'll discover the strengths of buzz marketing and reap the rewards of word-of-mouth recommendations. You'll understand the difference between strategic and operational marketing; between marketing communications and a synchronised, streamlined strategy. Sales and marketing should flow seamlessly together, underpinned by a marketing strategy that is unique to your business, sector and audience. David poses questions and analyses examples, creating a marketing toolkit to develop your own authentic marketing strategy with precision techniques and a polished sales pitch. Chase One Rabbit gets you to think about strategy and sales, profit and precision marketing; being your 'authentic' self so that selling doesn't feel like a chore, and understanding what you're selling, and why your customers want it. It helps you to define the value of selling a creative product or service and gives you both ideas, and constructive ways to achieve them. And it will make you think about local, national and international markets. In an age of digital and internet marketing, it's about making sure you pick the right tools for the job. It also deals with the unique complexities of running a business in the creative industries; of working in a sector you're passionate about, valuing your work, choosing the right customers, marketing effectively and making that business profitable and successful. Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business. Practical and progressive, it's designed for businesses large and small - from start-ups to mature businesses, arts and cultural organisations to creative entrepreneurs - with a wealth of ideas and inspiration to dip into every day. David Parrish has worked with hundreds of creative entrepreneurs, small businesses, digital SMEs, arts organisations and business development and support agencies in more than 30 countries. He specialises in creative and digital industries, helping entrepreneurs use the creativity they employ within the business on their business, devising and implementing clever marketing strategies. Chase One Rabbit is his second book, following the acclaimed 'T-Shirts and Suits: A Guide to the Business of Creativity', published in translations in seven countries. Chase One Rabbit is written with creative and digital businesses in mind. As a creative enterprises toolkit, it is relevant to all businesses and organisations in the creative industries including cultural enterprises and arts organisations.

One Up

One Up
Author: Joost van Dreunen
Publsiher: Columbia University Press
Total Pages: 135
Release: 2020-10-06
ISBN: 0231552211
Category: Business & Economics
Language: EN, FR, DE, ES & NL

One Up Book Excerpt:

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.

Creativity in Business

Creativity in Business
Author: Igor Byttebier,Ramon Vullings
Publsiher: BIS Publishers
Total Pages: 204
Release: 2015-06-02
ISBN: 9789063693800
Category: Psychology
Language: EN, FR, DE, ES & NL

Creativity in Business Book Excerpt:

The management book on applied creativity.