The LEGO Architect

The LEGO Architect
Author: Tom Alphin
Publsiher: No Starch Press
Total Pages: 195
Release: 2015-09-01
ISBN: 1593276133
Category: Crafts & Hobbies
Language: EN, FR, DE, ES & NL

The LEGO Architect Book Excerpt:

Travel through the history of architecture in The LEGO Architect. You’ll learn about styles like Art Deco, Modernism, and High-Tech, and find inspiration in galleries of LEGO models. Then take your turn building 12 models in a variety of styles. Snap together some bricks and learn architecture the fun way!

The LEGO Architecture Idea Book

The LEGO Architecture Idea Book
Author: Alice Finch
Publsiher: No Starch Press
Total Pages: 232
Release: 2018-10-30
ISBN: 1593278705
Category: Crafts & Hobbies
Language: EN, FR, DE, ES & NL

The LEGO Architecture Idea Book Book Excerpt:

Take your creations to the next level with The LEGO Architecture Idea Book! These clever building tips will give you endless inspiration for making your own amazing mansions, castles, houses, spooky shacks, and more. Every chapter includes ideas for creating architectural elements like columns, doors, windows, and walls. But rather than providing step-by-step instructions, the book includes helpful photography from every angle that shows you how to achieve the look, adapt it to your build, and make it your own. Learn how to: - Build amazing walls that break the mold, with brick-and-mortar effects, weathered walls, and loose bricks - Recreate structural effects like timber framing, soaring towers and turrets, shingled roofs,clapboard siding, and more - Elevate your models with “stained glass”, intricate color patterns, and tumble-down wear-and-tear - Use pieces like croissants, snakes, and goblets to make unique architectural ornamentation Bursting with clever ideas, The LEGO Architecture Idea Book will show you how to turn your buildings into impressive, realistic structures.

EBOOK Principles and Practice of Marketing

EBOOK  Principles and Practice of Marketing
Author: JOBBER, DAVID/E
Publsiher: McGraw Hill
Total Pages: 845
Release: 2016-03-16
ISBN: 0077174151
Category: Business & Economics
Language: EN, FR, DE, ES & NL

EBOOK Principles and Practice of Marketing Book Excerpt:

EBOOK: Principles and Practice of Marketing

EBOOK Principles and Practice of Marketing 9e

EBOOK  Principles and Practice of Marketing  9e
Author: David Jobber,Fiona Ellis-Chadwick
Publsiher: McGraw Hill
Total Pages: 831
Release: 2019-08-01
ISBN: 1526847248
Category: Business & Economics
Language: EN, FR, DE, ES & NL

EBOOK Principles and Practice of Marketing 9e Book Excerpt:

EBOOK: Principles and Practice of Marketing, 9e

LEGO Architecture

LEGO Architecture
Author: Philip Wilkinson
Publsiher: Dk Pub
Total Pages: 232
Release: 2014-09-01
ISBN: 9781465422866
Category: Architecture
Language: EN, FR, DE, ES & NL

LEGO Architecture Book Excerpt:

An illustrated and annotated guide takes a look at the artists, builders, and inspiration behind the LEGO Architecture series, exploring the creative process and how the artists translated iconic buildings into LEGO sets.

The LEGO Architecture Idea Book

The LEGO Architecture Idea Book
Author: Alice Finch
Publsiher: No Starch Press
Total Pages: 234
Release: 2018-09-25
ISBN: 1593278217
Category: Crafts & Hobbies
Language: EN, FR, DE, ES & NL

The LEGO Architecture Idea Book Book Excerpt:

Take your creations to the next level with The LEGO Architecture Idea Book! These clever building tips will give you endless inspiration for making your own amazing mansions, castles, houses, spooky shacks, and more. Every chapter includes ideas for creating architectural elements like columns, doors, windows, and walls. But rather than providing step-by-step instructions, the book includes helpful photography from every angle that shows you how to achieve the look, adapt it to your build, and make it your own. Learn how to: - Build amazing walls that break the mold, with brick-and-mortar effects, weathered walls, and loose bricks - Recreate structural effects like timber framing, soaring towers and turrets, shingled roofs,clapboard siding, and more - Elevate your models with “stained glass”, intricate color patterns, and tumble-down wear-and-tear - Use pieces like croissants, snakes, and goblets to make unique architectural ornamentation Bursting with clever ideas, The LEGO Architecture Idea Book will show you how to turn your buildings into impressive, realistic structures.

exlibris

exlibris
Author: Giovanni Corbellini
Publsiher: LetteraVentidue Edizioni
Total Pages: 160
Release: 2022-05-18
ISBN: 8862427549
Category: Architecture
Language: EN, FR, DE, ES & NL

exlibris Book Excerpt:

Architects write a lot, especially now when conceptual aspects have become central in the advanced reflections and narrative forms increasingly intersect the quest of design practices far an ultimate legitimation. In the growing mass of the publishing offer, these keywords try to highlight recurrent issues, tracking synthetic paths of orientation between different critical positions, with particular attention to what happens in the neighbouring fields of the arts and sciences.

Brick by Brick

Brick by Brick
Author: Bill Breen,David Robertson
Publsiher: Random House
Total Pages: 320
Release: 2013-06-27
ISBN: 144818438X
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Brick by Brick Book Excerpt:

LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

The Power of Co Creation

The Power of Co Creation
Author: Venkat Ramaswamy,Francis J. Gouillart
Publsiher: Simon and Schuster
Total Pages: 290
Release: 2010-10-05
ISBN: 1439181063
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Power of Co Creation Book Excerpt:

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.

Making a Difference in Marketing

Making a Difference in Marketing
Author: Jonathan Cahill
Publsiher: Routledge
Total Pages: 96
Release: 2017-03-16
ISBN: 1351712810
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Making a Difference in Marketing Book Excerpt:

Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency has often resulted in the discussion of marketing being prey to increasing complexity. This frequently intimidates those marketing could help. Often it is due to the touting of supposedly new paradigms, given plausibility by conveniently invented metrics, and an emphasis on the rational and conscious over the emotional and unconscious, despite the latter aspects appearing to be the basis for much choice. This imbalance has been highlighted by recent insights from psychology, neurology and behavioural economics. Rather than simply embracing these advances, the focus of marketing has been on additional layers of intricacy and a weighting of emphasis towards means of communication, further distancing marketing from its base. This book aims to cut through to the pivotal role of differentiation, illustrated by case histories and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman. Unlike much writing on marketing, it has tried to follow Einstein’s advice to be "as simple as possible, but no simpler".

Iconic Designs

Iconic Designs
Author: Grace Lees-Maffei
Publsiher: Bloomsbury Publishing
Total Pages: 241
Release: 2020-01-23
ISBN: 0857853538
Category: Art
Language: EN, FR, DE, ES & NL

Iconic Designs Book Excerpt:

By returning to the etymological roots of iconicity and showcasing objects which are distinctive, memorable, internationally recognised and the subject of significant media attention, this text addresses what we mean by 'iconic' and how that aids our understanding of design and of iconicity. 50 compact chapters examine designs ranging from everyday goods to high-end 'designer' objects and explores how iconicity was established and how it contributes to our understanding of iconic design, by considering production, consumption and legacy alongside similar or contemporaneous objects. The book is divided into five parts, each addressing a thematic locus, arranged in a sequence from the public to the personal. This structure demonstrates that icons are not only a public phenomenon but infiltrate our intimate self-identity, in the form of objects which we carry with us and contribute to our sense of self. With significantly longer object entries than standard texts, this is essential reading for students and scholars of design history, design criticism, design studies and material culture studies, museum studies, art and architectural history, architecture and design practice.

Deconstructing LEGO

Deconstructing LEGO
Author: Jonathan Rey Lee
Publsiher: Springer Nature
Total Pages: 281
Release: 2020-09-08
ISBN: 3030536653
Category: Social Science
Language: EN, FR, DE, ES & NL

Deconstructing LEGO Book Excerpt:

This book investigates a paradox of creative yet scripted play—how LEGO invites players to build ‘freely’ with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages—not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.

Childhood by Design

Childhood by Design
Author: Megan Brandow-Faller
Publsiher: Bloomsbury Publishing USA
Total Pages: 352
Release: 2018-04-19
ISBN: 150133204X
Category: Art
Language: EN, FR, DE, ES & NL

Childhood by Design Book Excerpt:

Informed by the analytical practices of the interdisciplinary 'material turn' and social historical studies of childhood, Childhood By Design: Toys and the Material Culture of Childhood offers new approaches to the material world of childhood and design culture for children. This volume situates toys and design culture for children within broader narratives on history, art, design and the decorative arts, where toy design has traditionally been viewed as an aberration from more serious pursuits. The essays included treat toys not merely as unproblematic reflections of socio-cultural constructions of childhood but consider how design culture actively shaped, commodified and materialized shifting discursive constellations surrounding childhood and children. Focusing on the new array of material objects designed in response to the modern 'invention' of childhood-what we might refer to as objects for a childhood by design-Childhood by Design explores dynamic tensions between theory and practice, discursive constructions and lived experience as embodied in the material culture of childhood. Contributions from and between a variety of disciplinary perspectives (including history, art history, material cultural studies, decorative arts, design history, and childhood studies) are represented – critically linking historical discourses of childhood with close study of material objects and design culture. Chronologically, the volume spans the 18th century, which witnessed the invention of the toy as an educational plaything and a proliferation of new material artifacts designed expressly for children's use; through the 19th-century expansion of factory-based methods of toy production facilitating accuracy in miniaturization and a new vocabulary of design objects coinciding with the recognition of childhood innocence and physical separation within the household; towards the intersection of early 20th-century child-centered pedagogy and modernist approaches to nursery and furniture design; through the changing consumption and sales practices of the postwar period marketing directly to children through television, film and other digital media; and into the present, where the line between the material culture of childhood and adulthood is increasingly blurred.

Design Is How It Works

Design Is How It Works
Author: Jay Greene
Publsiher: Penguin
Total Pages: 240
Release: 2010-07-29
ISBN: 1101437219
Category: Design
Language: EN, FR, DE, ES & NL

Design Is How It Works Book Excerpt:

"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how: -Porsche pit its designers against each other to create its bestselling Cayenne SUV -Clif listened intently to customers, resulting in the industry-changing Luna energy bar -OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes -LEGO started saying no to its designers-saving its brick business in the process Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

Architecture

Architecture
Author: Philip Wilkinson
Publsiher: Unknown
Total Pages: 232
Release: 2014
ISBN: 9781409355724
Category: Architectural models
Language: EN, FR, DE, ES & NL

Architecture Book Excerpt:

Explore iconic buildings re-imagined in LEGO® bricks Sleek, stylish, and perfectly proportioned, LEGO® Architecture models are as inspirational as the landmark buildings and structures they celebrate. Created in collaboration with LEGO Architecture artists, the book gives you unique insights into the creative process behind their designs. LEGO® Architecture: The Visual Guide takes you on a stunning photographic tour of the models of best-loved buildings around the world, including the Sydney Opera House, the Guggenheim Museum, the Eiffel Tower and much more. This fascinating guide also includes an afterword by renowned LEGO architectural artist Adam Reed Tucker. ©2015 The LEGO Group.

Architecture is a Magnificent Game LEGO Architecture

Architecture is a Magnificent Game  LEGO Architecture
Author: Anonim
Publsiher: Unknown
Total Pages: 64
Release: 1986
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Architecture is a Magnificent Game LEGO Architecture Book Excerpt:

The LEGO Neighborhood Book

The LEGO Neighborhood Book
Author: Brian Lyles,Jason Lyles
Publsiher: No Starch Press
Total Pages: 207
Release: 2014-09-14
ISBN: 1593275714
Category: Crafts & Hobbies
Language: EN, FR, DE, ES & NL

The LEGO Neighborhood Book Book Excerpt:

In The LEGO Neighborhood Book, you’ll create buildings with real-world details like cornices and facades, and try your hand at interior design by filling your buildings with furniture and light fixtures. Then add the finishing touches to your models with plants, traffic lights, scaffolding, and park benches. Snap together a few houses, shops, and apartment buildings to create your own neighborhood! Inside you’ll find: –Complete, step-by-step instructions for four multistory buildings –Dozens of inspiring ideas to use in your own models –Mini builds for a recliner, old-time lamp post, traffic light, and more –A gallery of the authors’ designs For ages 10+

World Architecture

World Architecture
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1998
ISBN: 1928374650XXX
Category: Architecture
Language: EN, FR, DE, ES & NL

World Architecture Book Excerpt:

Scammell s Universal Treasure house of Useful Knowledge

Scammell s Universal Treasure house of Useful Knowledge
Author: Henry Bucklin Scammell
Publsiher: Unknown
Total Pages: 1616
Release: 1889
ISBN: 1928374650XXX
Category: Encyclopedias and dictionaries
Language: EN, FR, DE, ES & NL

Scammell s Universal Treasure house of Useful Knowledge Book Excerpt:

Art and AsiaPacific

Art and AsiaPacific
Author: Anonim
Publsiher: Unknown
Total Pages: 112
Release: 2006
ISBN: 1928374650XXX
Category: Art, Asian
Language: EN, FR, DE, ES & NL

Art and AsiaPacific Book Excerpt: