The Marketing Handbook For Sports And Fitness Professionals

Author by : Nita Martin
Languange : en
Publisher by : Bloomsbury Publishing
Format Available : PDF, ePub, Mobi
Total Read : 96
Total Download : 137
File Size : 50,8 Mb
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Description : Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.


How To Incorporate Wellness Coaching Into Your Therapeutic Practice

Author by : Laurel Alexander
Languange : en
Publisher by : Singing Dragon
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 524
File Size : 47,7 Mb
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Description : Wellness coaching is an emerging and vibrant area of healthcare. It takes healing beyond the curing of symptoms and empowers clients to take their health back into their own hands. This book provides therapists with the knowledge and skills to rejuvenate their therapeutic practice by incorporating wellness coaching techniques into their range of services. Laurel Alexander redefines wellness as an integrated lifestyle and mindset process and shows that wellness coaching can be a profound and practical way to help clients make meaningful changes to their health and outlook. The book offers a wellness coaching toolbox, explaining key skills such as how to create an organic personal wellness plan, how to build client rapport and give constructive feedback, and how to apply different coaching models effectively. Practical steps and examples make it easy for any therapist or counsellor to pick up the reins of wellness coaching for themselves. Exciting new developments such as wellness diagnostic services, preventative healthcare, customised treatments and DIY healthcare are explored. With shrewd advice and useful insights, this book is an essential resource for complementary therapists and counsellors looking to update their existing practice and tap into the rapidly expanding wellness market.


The Advanced Fitness Instructor S Handbook

Author by : David Archer
Languange : en
Publisher by : A&C Black
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 963
File Size : 50,8 Mb
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Description : The Advanced Fitness Instructor's Handbookfollows on from The Fitness Instructor's Handbook.It is the first textbook to cover the National Occupational Standardsand the Qualifications framework for Level 3 and Level 4 Instructorsteaching Exercise and Fitness - required to teach one-on-one, and thestandards which gyms are increasingly expecting staff to attain.


Fitness Professional S Handbook 7th Edition

Author by : Howley, Edward T.
Languange : en
Publisher by : Human Kinetics
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 636
File Size : 53,9 Mb
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Description : Fitness Professional’s Handbook, Seventh Edition, provides current and future fitness professionals with the knowledge to screen participants, conduct standardized fitness tests, evaluate the major components of fitness, and prescribe appropriate exercise.


Routledge Handbook Of Sport And The Environment

Author by : Brian P. McCullough
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 47
Total Download : 848
File Size : 50,7 Mb
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Description : The natural environment is a central issue in both academic and wider societal discourse. The global sport industry is not immune from this discussion and has to confront its responsibility to reduce its impact on the natural environment. This book goes further than any other in surveying both the challenges and the opportunities presented to the sports industry as it engages with the sustainability agenda, exploring the various ways in which sport scholars can integrate sustainability into their research. With a multidisciplinary sweep, including management, sociology, law, events, and ethics, this is a ground-breaking book in the study of sport. Drawing on cutting-edge research, it includes over thirty chapters covering all the most important themes in contemporary sport studies such as: climate change, sustainability, and corporate social responsibility ethics, governance, and the law event management, tourism, and pollution marketing, branding, and consumer behavior the Olympics, urban development, and mega-event legacies. With contributions from world-leading researchers and practitioners from around the globe, this is the most comprehensive book ever published on sport and the environment.


Routledge Handbook Of Theory In Sport Management

Author by : George B. Cunningham
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 13
Total Download : 564
File Size : 49,6 Mb
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Description : Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area. For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.


Routledge Handbook Of Sports Event Management

Author by : Milena M. Parent
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 499
File Size : 54,8 Mb
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Description : From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.


The Park And Recreation Professional S Handbook

Author by : Amy R. Hurd
Languange : en
Publisher by : Human Kinetics
Format Available : PDF, ePub, Mobi
Total Read : 71
Total Download : 720
File Size : 50,5 Mb
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Description : The "Park and Recreation Professional's Handbook "offers a thorough grounding in all areas of programming, leadership, operations, administration, and professionalism. It integrates foundational concepts, the latest research, and real-world examples to present readers with a complete picture of all of the skills needed for success in the field.


The Handbook Of College Athletics And Recreation Administration

Author by : George S. McClellan
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 821
File Size : 49,7 Mb
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Description : Praise for The Handbook of College Athletics andRecreation Administration "The Handbook of College Athletics and RecreationAdministration provides insiders' in-depth and firsthandperspectives on issues in the contemporary professionaladministration of intercollegiate athletics and recreation, as wellas practical solutions to these issues. It is a must-read foranyone who is interested in pursuing a career in college athleticsand campus recreation administration." —Ming Li,professor and chair, Department of Sports Administration, Collegeof Business, Ohio University "The Handbook of College Athletics and RecreationAdministration is a useful text for undergraduate studentspreparing for sport management careers within postsecondaryinstitutions. This book effectively blends historical perspectives,theoretical foundations, and practical illustrations in a relevantformat that addresses key issues in intercollegiate sports andcampus recreation. Of particular value is the focus on people andimportance of building relationships based on integrity, trust, andmutual respect." —Tom Collins, associate professor ofsport management, chair of Sport Studies and Physical Education,Chowan University


Sports Exercise And Fitness

Author by : Mary Beth Allen
Languange : en
Publisher by : Libraries Unlimited
Format Available : PDF, ePub, Mobi
Total Read : 28
Total Download : 997
File Size : 53,8 Mb
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Description : An easy-to-use guide to nearly 1,000 information sources on sports, exercise, and fitness.


Market Research Methods In The Sports Industry

Author by : Neven Šerić
Languange : en
Publisher by : Emerald Group Publishing
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 823
File Size : 46,6 Mb
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Description : The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.


Routledge Handbook Of Sport And Corporate Social Responsibility

Author by : Juan Luis Paramio Salcines
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 26
Total Download : 830
File Size : 55,5 Mb
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Description : As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities. The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum. The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.


Mosby S Fundamentals Of Therapeutic Massage E Book

Author by : Sandy Fritz
Languange : en
Publisher by : Elsevier Health Sciences
Format Available : PDF, ePub, Mobi
Total Read : 72
Total Download : 324
File Size : 50,8 Mb
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Description : Success in massage therapy begins with a solid foundation in the fundamentals! Mosby’s Fundamentals of Therapeutic Massage, 7th Edition helps you build the skills you need, from assessing problems and planning treatment to mastering massage techniques and protocols. Hundreds of photographs demonstrate massage techniques step by step, and case studies bring concepts to life. ‘How-to’ videos on the Evolve companion website show manipulation techniques, body mechanics, positioning and draping, and more. If you want to prepare for licensing and certification exams and succeed in practice, this resource from massage therapy expert Sandy Fritz is your text of choice. Comprehensive coverage includes all of the fundamentals of therapeutic massage, including massage techniques, equipment and supplies, wellness, working with special populations, and business considerations; it also prepares you for success on licensing and certification exams. Step-by-step, full-color photographs demonstrate massage techniques and protocols by body area. Three hours of video on the Evolve website demonstrate techniques and body mechanics — each clip is narrated and performed by author Sandy Fritz — as well as review activities for licensing exams. Proficiency exercises provide opportunities to practice and apply what you are learning. Case studies offer practice with clinical reasoning and prepare you to address conditions commonly encountered in professional practice. Coverage of body mechanics helps you to create an ergonomically effective massage environment and to determine appropriate pressure, drag, and duration application while applying massage methods. Coverage of multiple charting methods helps you develop record-keeping and documentation skills, including SOAP and computer charting with simulation on Evolve. Learning features include chapter outlines, objectives, summaries, key terms, practical applications, activities and exercises, and workbook-type practice. Review tools include matching exercises, short answer questions, fill-in-the-blank questions, drawing exercises, and critical thinking questions, all available on Evolve. Research Literacy and Evidence-Based Practice chapter includes new research findings and explains how research is done, and how to read and understand it. Adaptive Massage chapter explains how to address the needs of specific populations, from pregnant women and infants to hospice patients and people with physical impairments. Massage Career Tracks and Practice Settings chapter covers massage therapy services offered at spas, and looks at the spa as a possible massage career. In-depth coverage of HIPAA shows how to store records in a HIPAA-compliant manner and explains HIPAA requirements and training. Foot in the Door boxes outline the professional skills expected by prospective employers. Updated Basic Pharmacology for the Massage Therapist appendix provides up-to-date information on common medications.


Contemporary Sport Management 5e

Author by : Pedersen, Paul M.
Languange : en
Publisher by : Human Kinetics
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 370
File Size : 46,9 Mb
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Description : Contemporary Sport Management, Fifth, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions.


Impacts And Implications For The Sports Industry In The Post Covid 19 Era

Author by : Faganel, Armand
Languange : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 30
Total Download : 884
File Size : 40,6 Mb
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Description : The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcasting new events. Even athletes themselves struggle to stay relevant and thus, try to utilize creative methods to enhance their brand value in these difficult times. With most of the sports leagues shut down during the pandemic, with a few exceptions which performed in empty venues, the restrictions diminished the sports experience compared to the pre-COVID-19 era and the impacts were widespread. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.


Introduction To Sports Medicine And Athletic Training Book Only

Author by : Robert C France
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 47
Total Download : 538
File Size : 40,7 Mb
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Description : Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Health And Fitness Professionals

Author by : Kezia Endsley
Languange : en
Publisher by : Rowman & Littlefield
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 337
File Size : 46,5 Mb
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Description : If you are interested in a career in the health and fitness field, you’ve come to the right book. This book, which includes interviews with professionals in the field, covers six main areas of health and fitness that have proven to be stable, lucrative, and growing professions. Physical therapy Occupational therapy Recreational therapy Exercise physiology Massage therapy Athletic training


The Complete Book Of Personal Training

Author by : Douglas Brooks
Languange : en
Publisher by : Human Kinetics
Format Available : PDF, ePub, Mobi
Total Read : 63
Total Download : 909
File Size : 42,8 Mb
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Description : This books is "the most comprephensive and authoritative resource for you as a personal trainer, whether you are a newcomer to the field or have a well-established business. The book is truly a complete resource - it's full of information about working with clients and designing programs, and it's a practical guide to all aspects of the personal training business. .... [It] will help you in all aspects of your profession: learn applicable information on fitness testing and assessment ; identify your clients' goals and create fitness tests specifically for them ; learn how to develop cardiovascular, strength and flexibility training programs ; properly train and help special populations ; understand the business side of personal training, including marketing yourself as a trainer, getting and retaining clients, and learning time management ; learn how to expand your business." - back cover.


A Professional S Guide To Small Group Personal Training

Author by : Keli Roberts
Languange : en
Publisher by : Human Kinetics Publishers
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 884
File Size : 48,5 Mb
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Description : A Professional's Guide to Small-Group Personal Training will help you incorporate group dynamics and your knowledge of training principles to develop new business offerings. Attract new clients and improve their performance, adherence, and enjoyment in a small-group setting.


Cases In Sport Marketing

Author by : Mark A. McDonald
Languange : en
Publisher by : Jones & Bartlett Learning
Format Available : PDF, ePub, Mobi
Total Read : 49
Total Download : 584
File Size : 47,7 Mb
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Description : Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.


Writer S Market 100th Edition

Author by : Robert Lee Brewer
Languange : en
Publisher by : Penguin
Format Available : PDF, ePub, Mobi
Total Read : 18
Total Download : 259
File Size : 40,7 Mb
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Description : The most trusted guide to getting published, fully revised and updated Want to get published and paid for your writing? Let Writer's Market, 100th edition guide you through the process. It's the ultimate reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections, along with contact and submission information. Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked funds for writers. This 100th edition also includes the ever-popular pay-rate chart and book publisher subject index. You'll gain access to: • Thousands of updated listings for book publishers, magazines, contests, and literary agents • Articles devoted to the business and promotion of writing • A newly revised "How Much Should I Charge?" pay rate chart • Sample query letters for fiction and nonfiction • Lists of professional writing organizations


Sports

Author by : Anonim
Languange : en
Publisher by : Infobase Publishing
Format Available : PDF, ePub, Mobi
Total Read : 83
Total Download : 105
File Size : 43,5 Mb
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Description : Introduction to the field of sports, its career opportunities, and suggestions for finding a job.


150 Great Tech Prep Careers

Author by : Facts On File, Incorporated
Languange : en
Publisher by : Infobase Publishing
Format Available : PDF, ePub, Mobi
Total Read : 80
Total Download : 382
File Size : 46,6 Mb
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Description : Profiles careers that do not require a four-year degree, giving a general description of the job or career field, educational requirements, salary statistics, work environment, future outlook for the field, and sources for more information.


Europe Active S Foundations For Exercise Professionals

Author by : EuropeActive
Languange : en
Publisher by : Human Kinetics
Format Available : PDF, ePub, Mobi
Total Read : 20
Total Download : 120
File Size : 45,6 Mb
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Description : EuropeActive’s Foundations for Exercise Professionals provides core knowledge and industry standards to help exercise professionals serve their clients. Endorsed by EuropeActive, the continent’s leading standard-setting organisation in fitness and health, this text is an authoritative guide for current and future exercise professionals and training providers in Europe. The book uses scientific foundations to cover concepts and hands-on skills that promote best practices in exercise instruction and training. The content applies to all levels of the European Qualifications Framework (EQF) and associated job titles—the only resource to do so—and matches the core information for EQF levels 3 and 4. Thus, this instructional guide ensures smooth movement and work transfers among employers, educational institutions and countries in Europe. Written by renowned experts in exercise and sport sciences and framed in the European Register of Exercise Professionals’ Code of Ethical Practice for exercise professionals, the text offers several practical features for readers: • Easy-to-apply instruction accompanied by 88 full-colour photos and 68 illustrations offer an ideal visual learning experience. • Complete descriptions and images detail proper form for common free-weight and machine-resistance training exercises. • Explanations and recommendations are included for the most popular cardiorespiratory exercise equipment. • Official nutrition recommendations prepare professionals to address clients’ concerns. • The complete Code of Ethical Practice serves as a guide for all exercise professionals in Europe. EuropeActive’s Foundations for Exercise Professionals begins by covering the bones, joints, muscles and cardiovascular system to ensure a proper understanding of the body’s movement and physiology. Readers then learn the components of exercise theory and prescription, including energy systems; body composition; resistance, aerobic and flexibility training; warm-up and cool-down; and the principle of progression. The book helps professionals become role models in the industry with information on managing lifestyle through physical activity, health, nutrition, hydration and safety. After gaining foundational knowledge, readers will look closer at the role of the exercise professional, starting with building rapport, motivating, screening and assessing clients. The final chapters discuss the basic aspects of training: exercise technique using weight machines, free weights and cardiorespiratory equipment. Both aspiring and qualified exercise professionals should keep abreast of foundational information about all areas of the health and fitness sector in order to properly serve the industry and their clients. EuropeActive’s Foundations for Exercise Professionals is an ideal reference for promoting physical activity, making lifestyles healthier and guiding clients toward their fitness goals.


Krause S Food The Nutrition Care Process E Book

Author by : L. Kathleen Mahan
Languange : en
Publisher by : Elsevier Health Sciences
Format Available : PDF, ePub, Mobi
Total Read : 97
Total Download : 500
File Size : 40,7 Mb
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Description : A trusted classic for over 50 years, Krause’s Food and the Nutrition Care Process, 14th Edition presents the most cutting-edge and up-to-date dietetics content available in this ever-changing field. Nicknamed the "nutrition bible", students and practitioners alike turn to its current, comprehensive content, engaging pedagogy and design, and logical presentation of information. This new edition includes the 2015 Dietary Guidelines for Americans, more visuals, and highlighted Clinical Case Studies, Clinical Insights, and Clinical Applications boxes that help translate scientific knowledge into practical patient care. Written by nearly 50 nationally recognized writers, researchers, and practitioners, it covers nutrition assessment and intervention, the nutritional needs of individuals in different stages of the life cycle, nutrition for health and fitness, and medical nutrition therapy. Authored by clinical specialists, ensuring in-depth coverage with many practical and evidence-based recommendations. Sample Nutrition Diagnosis boxes present a problem, its etiology, and its signs and symptoms before concluding with a sample nutrition diagnosis, providing both students and practitioners with real-life scenarios they may encounter in practice. UNIQUE! Pathophysiology algorithms present the cause, pathophysiology, and medical nutrition management for a variety of disorders and conditions to help you provide optimal nutritional care. Chapters on nutrition in each of the life cycle phases, include: Nutrition in Pregnancy and Lactation Nutrition in Infancy Nutrition in Childhood Nutrition in Adolescence Nutrition in the Adult Years Nutrition in Aging Focus On boxes provide thought-provoking information on key concepts for well-rounded study and further discussion within the classroom. New Directions boxes point you toward additional research on emerging areas in nutrition therapy. Clinical Insight boxes expand on clinical information, highlight areas that may go unnoticed, and contain clinical resources for students and practitioners. Chapters on the nutritional care of the low-birth-weight and premature infant feature information on how to support their health, growth, and development. Useful websites direct you to online resources that relate to chapter topics. Key terms are defined at the beginning of each chapter and bolded within the text where they are discussed in more detail.


Krause And Mahan S Food And The Nutrition Care Process E Book

Author by : Janice L Raymond
Languange : en
Publisher by : Elsevier Health Sciences
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 891
File Size : 46,7 Mb
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Description : A trusted classic for over 50 years, Krause and Mahan’s Food & the Nutrition Care Process, 15th Edition presents the most up-to-date dietetics content available in this ever-changing field to ensure you provide optimal nutritional care. It offers cutting-edge, comprehensive coverage of a full range of dietetics topics, all in one book. You’ll benefit from in-depth information from clinical specialists that provides practical and evidence-based recommendations related to nutrition assessment and intervention, nutritional needs of individuals in different stages of the life cycle, nutrition for health and fitness, and medical nutrition therapy. UNIQUE! Pathophysiology algorithms present the cause, pathophysiology, and medical nutrition management for a variety of disorders and conditions to help you provide optimal nutritional care. UPDATED! Inflammation and the Pathophysiology of Chronic Disease chapter offers vital information to help you understand how diet and nutrition affect the body and contribute to disease processes. UPDATED! Part III: Nutrition in the Life Cycle section of chapters explains the newest nutrition guidelines from pregnancy through adult years to increase your understanding of the nutritional needs of patients at every age. Clinical case studies help you translate academic knowledge into practical patient care using the nutrition care process. Nutrition Diagnosis boxes present a problem, its etiology, and its signs and symptoms before concluding with a sample nutrition diagnosis, providing you with real-life scenarios you may encounter in practice. Clinical Insight boxes expand on clinical information, highlight new areas of focus, and contain clinical resources for your studies.