Description : This book offers a comprehensive, entry-level guide for librarians and archivists who have found themselves managing or are planning to manage born-digital content. Libraries and archives of all sizes are collecting and managing an increasing proportion of digital content. Within this body of digital content is a growing pool of 'born-digital' content: content that has been created and has often existed solely in digital form. The No-nonsense Guide to Born-digital Content explains step by step processes for developing and implementing born-digital content workflows in library and archive settings of all sizes and includes a range of case studies collected from small, medium and large institutions internationally. Coverage includes: the wide range of digital storage media and the various sources of born-digital content a guide to digital information basics selection, acquisition, accessioning and ingest description, preservation and access methods for designing & implementing workflows for born-digital collection processing a comprehensive glossary of common technical terms strategies and philosophies to move forward as technologies change. This book will be useful reading for LIS and archival students and professionals who are working with, or plan to work with, born digital content. It will also be of interest to museum professionals, data managers, data scientists, and records managers.
Description : The power and influence of the mass media grows daily, crucially affecting the way all of us see and understand each other. The No-Nonsense Guide to Global Media introduces readers to the political economy of the major mediafilm, television, radio, recording, publishing and the Internet. Peter Steven looks at the ever greater concentration of ownership and at the convergence of technologies and media functions. At the same time, he emphasizes the diversity of local media production and media around the world. The media is more than the economics of ownership and the technology of production, he stresses; it is also audiences, in all their annoying and wonderful diversity.
Description : Sheryl Sandberg advises women to "lean in" to realize their full potential. To do so successfully, women need effective communication skills and a confident presentation style. In this must-have guide, one of the nation’s premier speech coaches shares tested techniques from twenty years of coaching women on what works and what doesn’t. The author details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn strategies that will help you present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube. The author has advised First Lady Michelle Obama for her International Olympic Committee speech, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. Every woman can benefit from studying the polished speaking skills of such powerful women. Strategic advice on everything from messaging to hair and hemlines will allow you to come across as polished and prepared. The author includes easy-to-follow exercises so you can try out techniques immediately, from the use of sound bites and secrets to establishing eye contact to what not to do with your hands. Filled with behind-the-scenes advice, this book is for every woman who wants to present herself well, express her ideas with confidence, and earn the respect of any audience. From the Trade Paperback edition.
Description : The founder of Common Sense Media counsels parents and teachers on how to protect children from vulnerabilities in today's online and social technology outlets, providing coverage of such topics as content filters, unhealthy media messages, ADD and privacy. Original.
Description : Accelerate! is for anyone who wants to turbo charge their trades business. Whether your business is plumbing, electrical services, roofing, locksmithing, gardening, landscaping, painting and decorating or kitchen-fitting this book will help you get ahead and achieve REAL success. Smart, punchy and filled with no-nonsense advice from trades people JUST LIKE YOU who have taken their businesses to the next level, it covers the fundamentals of growth, including: - marketing techniques online and offline - tactics to build a workforce without putting a strain on cash flow - borrowing to invest - developing a sophisticated sales strategy And all while fulfilling your legal and financial obligations. Filled with REAL-LIFE experiences and inside tips from a huge range of businesses at every stage of the growth curve, Accelerate! lets you see for yourself exactly how people in the UK are developing their trades businesses – so you can too. With digital innovations such as Checkatrade shaking up the market, there has never been a better time to accelerate your growth. Accelerate! is the ultimate guide to get you going – fast.
Description : You're an artist, a crafter or a creative. Now is time to take your skills to the next level and Etsy is an excellent place to start. But how? Etsy is an online marketplace but it is not eBay or Amazon. It is its own entity with its own audiences. This book will guide you through the process of setting up shop through to building your brand and business. In this book, you'll learn: - How to choose your product line. - How to design a shop that is unique to you and your brand. - How to use keywords and tags so that buyers find your shop. - Photography best practices. - How to price appropriately and to write copy to sell. - and More! Buy this book to learn more today!