Description : Explores the relationship between law and economics principles and the promotion of social justice. This title includes chapters that invoke the lens of corporate law theory or the corporate context as part of their analysis of the intersection of economics and social justice.
Description : The Choice Theory of Contracts is an engaging landmark that shows, for the first time, how freedom matters to contract.
Description : Although open content licenses only account for a fraction of all copyright licenses currently enforced in the world, their introduction has had profound effects on the use and dissemination of information. This book explores the theoretical underpinnings of these licenses and offers insight on the practical advantages and inconveniences of their use. The essays collected here include an objective study of the principles of open content from the perspective of European intellectual property law as well as novel examinations of their possible implementation in different areas of the cultural or information industry.
Description : Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Description : To mark ten years since Labour's election, the next generation of British and US political thinkers, including MPs, Ministers and policy specialists have come together to outline what the next phase of the progressive agenda should be and how it can be achieved. Using evidence-based research and the most promising new theories, this collection of essays will consider the direction of progressive governance, politics and policy in the next decade.
Description : On Philosophy, Politics and Economics is an introductory text covering the basics of instrumental rationality, utility theory, game theory, axiomatic social choice theory and public choice theory. It is ideally suited to introductory courses on political economy and ppe programs, as well as advanced undergraduate social and political philosophy courses. The presentation is non-mathematical. On Philosophy, Politics, and Economics does not presuppose background in economics, and so is ideal for non-economists interested in formal analyses of social and political interaction.THE WADSWORTH PHILOSOPHICAL TOPICS SERIES presents readers with concise, timely, and insightful introductions to a variety of traditional and contemporary philosophical subjects. With this series, students of philosophy will be able to discover the richness of philosophical inquiry across a wide array of concepts, including hallmark philosophical themes and themes typically underrepresented in mainstream philosophy publishing. Written by a distinguished list of scholars who have garnered particular recognition for their excellence in teaching, this series presents the vast sweep of today's philosophical exploration in highly accessible and affordable volumes. These books will prove valuable to philosophy teachers and their students as well as to other readers who share a general interest in philosophy. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Description : What makes people decide to vote? In addressing this simple question, André Blais examines the factors that increase or decrease turnout at the aggregate, cross-national level and considers what affects people's decision to vote or to abstain. In doing so, Blais assesses the merits and limitations of the rational choice model in explaining voter behavior. The past few decades have witnessed a rise in the popularity of the rational choice model in accounting for voter turnout, and more recently a groundswell of outspoken opposition to rational choice theory. Blais tackles this controversial subject in an engaging and personal way, bringing together the opposing theories and literatures, and offering convincing tests of these different viewpoints. Most important, he handles the discussion in a clear and balanced manner. Using new data sets from many countries, Blais concludes that while rational choice is an important tool--even when it doesn't work--its empirical contribution to understanding why people vote is quite limited. Whether one supports rational choice theory or opposes it, Blais's evenhanded and timely analysis will certainly be of interest, and is well-suited for advanced undergraduate and graduate-level classes.