The Practice Of Public Relations

Author by : Fraser P. Seitel
Languange : en
Publisher by : Simon & Schuster Books For Young Readers
Format Available : PDF, ePub, Mobi
Total Read : 15
Total Download : 238
File Size : 50,5 Mb
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Description : Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&


The Practice Of Public Relations

Author by : Fraser P. Seitel
Languange : en
Publisher by : Prentice Hall
Format Available : PDF, ePub, Mobi
Total Read : 32
Total Download : 968
File Size : 52,5 Mb
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Description : Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&


Public Relations

Author by : Jane Johnston
Languange : en
Publisher by : Allen & Unwin
Format Available : PDF, ePub, Mobi
Total Read : 23
Total Download : 807
File Size : 44,5 Mb
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Description : A fully revised and updated second edition of the comprehensive Australian introduction to theory and professional practice. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors.


The Practice Of Government Public Relations

Author by : Mordecai Lee
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 88
Total Download : 127
File Size : 55,6 Mb
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Description : In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.


Public Relations

Author by : Otis W. Baskin
Languange : en
Publisher by : McGraw-Hill Humanities, Social Sciences & World Languages
Format Available : PDF, ePub, Mobi
Total Read : 55
Total Download : 626
File Size : 42,7 Mb
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Description : Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.


Public Relations In Practice

Author by : Anne Gregory
Languange : en
Publisher by : Kogan Page Publishers
Format Available : PDF, ePub, Mobi
Total Read : 89
Total Download : 205
File Size : 53,7 Mb
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Description : The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view. International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including: - Marketing communications - Internal communication - Financial public relations - Government and local government relations - Public relations for non-commercial organizations - Business-to-business (B2B) public relations - International communications - Sponsorship - Pressure groups - Corporate social responsibility - Public relations for the services sector


Public Relations

Author by : Dan Lattimore
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 47
Total Download : 919
File Size : 48,6 Mb
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Description :


Public Relations

Author by : Philip J. Kitchen
Languange : en
Publisher by : Cengage Learning EMEA
Format Available : PDF, ePub, Mobi
Total Read : 44
Total Download : 688
File Size : 48,7 Mb
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Description : The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.


Handbook Of Public Relations

Author by : Robert L. Heath
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 9
Total Download : 475
File Size : 51,7 Mb
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Description : The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.


Women In Public Relations

Author by : Larissa A. Grunig
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 44
Total Download : 373
File Size : 46,8 Mb
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Description : The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.