Description : Join the Copywriter on his journey through the surreal world of advertising in the swinging Sixties: New York's Mad Men have nothing on London's scene! And Don Draper has nothing on the relatively constant Copywriter as he sets out on his wild ride through London's swinging scene in the heyday of high-octane advertising in this 'savagely absurd advertising meeting, funny quotes from girlie mags, comic sex case histories' (Sunday Times) by an award-winning writer.
Description : This topical, lively and wide-ranging book examines the material conditions under which the contemporary English novel is produced and consumed. Its starting point is the general economic emergency which showed up these conditions with unusual clarity in the early 1970s. The first section of the book, 'Crisis and Change', considers the changing patterns of institutional book-purchase, inflation and novel-production, the 'Americanisation' of the British book trade, and the present state of fiction reviewing. The second section, 'State Remedies', surveys such interventions, and failed interventions, as Public Lending Right, Arts Council patronage, and university support for creative writers. The third section, 'Trends, Mainly American', selects specific areas (paperback publishing, self-publishing, book-clubs, television work) which offer pointers to significant future developments in British literary culture. Fiction and the Fiction Industry pays close attention to actual novels, combining literary criticism with its examination of the book trade.
Description : No oxygen, no life: when the air thins in this near-future thriller, a race against time to find the solution begins: a landmark in the field of eco-fiction (Washington Post) MANKIND IS KILLING THE AIR WE BREATHE. Selected as one of Goodread's Best Ecological Horror novels Scientists have been warning for decades that we are poisoning the Earth. Now their prophecy is coming true. The oceans have become polluted, destroying a crucial link in the planet's life-support system. Instead of joining in friendship to meet this deadly future, corrupt superpowers are plotting to secure the last remaining clean air for the privileged few. This is the terrifying 21st-century prophecy of what we are doing to our home in space. Once it was just a scary bedtime story. Now it has become horrifyingly real. TIME IS SHORT. THE AIR IS RUNNING OUT.
Description : Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.