Handbook Of Sales Promotion

Author by : Stanley M. Ulanoff
Languange : en
Publisher by : McGraw-Hill Companies
Format Available : PDF, ePub, Mobi
Total Read : 61
Total Download : 689
File Size : 52,8 Mb
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Description :


The Sales Promotion Handbook

Author by : Dartnell Corporation
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 93
Total Download : 730
File Size : 42,6 Mb
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Description :


The Dartnell Sales Promotion Handbook

Author by : Dartnell Corporation
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 80
Total Download : 454
File Size : 43,9 Mb
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Description : First ed.published in 1950 under title:The slaes promotion handbook.


The Sales Promotion Handbook

Author by : Chris Brown
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 260
File Size : 45,7 Mb
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Description :


The Sales Promotion Handbook

Author by : John Cameron Aspley
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 26
Total Download : 199
File Size : 48,7 Mb
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Description :


The Dartnell Sales Promotion Handbook

Author by : Tamara Brezen Block
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 799
File Size : 53,6 Mb
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Description : The responsibilities of creative sales promotion are considered together with effective tools, approaches, and distribution channels


Sales Promotion

Author by : Roddy Mullin
Languange : en
Publisher by : Kogan Page Publishers
Format Available : PDF, ePub, Mobi
Total Read : 82
Total Download : 837
File Size : 45,6 Mb
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Description : The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.


Sales Promotion Handbook

Author by : Dartnell Corporation
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 39
Total Download : 665
File Size : 50,8 Mb
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Description :


Sales Promotion Handbook

Author by : Tony Dakin
Languange : en
Publisher by : Gower Publishing Company, Limited
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 891
File Size : 52,7 Mb
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Description :


Sales Promotion Handbook

Author by : Ovid Riso
Languange : en
Publisher by : Dartnell Corporation
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 640
File Size : 51,5 Mb
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Description :


Sales Promotion Handbook

Author by : P. Forand
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 60
Total Download : 906
File Size : 41,6 Mb
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Description :


The Sales Promotion Handbook

Author by : Dartnell Corporation
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 823
File Size : 51,8 Mb
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Description :


Handbook Of Marketing

Author by : Barton A Weitz
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 96
Total Download : 265
File Size : 42,8 Mb
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Description : The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.


Newspaper Sales Promotion Handbook

Author by : Standard Rate & Data Service
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 31
Total Download : 430
File Size : 50,7 Mb
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Description :


The Dynamic Manager S Handbook Of Sales Promotions

Author by : Dave Donelson
Languange : en
Publisher by : Donelson SDA Inc
Format Available : PDF, ePub, Mobi
Total Read : 33
Total Download : 794
File Size : 44,9 Mb
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Description : The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses. Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes. In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.


Sales Promotion

Author by : Julian Cummins
Languange : en
Publisher by : Kogan Page Publishers
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 823
File Size : 53,7 Mb
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Description : This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.


Handbook Of Marketing Decision Models

Author by : Berend Wierenga
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 90
Total Download : 544
File Size : 55,8 Mb
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Description : The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.


The Gower Handbook Of Management

Author by : Gower Publishing Company
Languange : en
Publisher by : Gower Publishing, Ltd.
Format Available : PDF, ePub, Mobi
Total Read : 98
Total Download : 477
File Size : 46,5 Mb
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Description : The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field.


Sources Of Business Information

Author by : Edwin Truman Coman
Languange : en
Publisher by : Univ of California Press
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 919
File Size : 55,5 Mb
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Description :


Business Information Sources

Author by : Lorna M. Daniells
Languange : en
Publisher by : Univ of California Press
Format Available : PDF, ePub, Mobi
Total Read : 99
Total Download : 933
File Size : 46,6 Mb
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Description : Lists and describes the various types of general business reference sources and sources having to do with specific management functions and fields


Sals Promotion And Direct Marketing Law

Author by : Philip Circus
Languange : en
Publisher by : Bloomsbury Professional
Format Available : PDF, ePub, Mobi
Total Read : 36
Total Download : 504
File Size : 49,7 Mb
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Description : "This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. New edition due in 2007."