The Semiotics of Consumption

The Semiotics of Consumption
Author: Morris B. Holbrook,Elizabeth C. Hirschman
Publsiher: Walter de Gruyter
Total Pages: 377
Release: 1993-01-01
ISBN: 3110854732
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

The Semiotics of Consumption Book Excerpt:

Consumer Behaviour

Consumer Behaviour
Author: Michael R. Solomon
Publsiher: Pearson Education
Total Pages: 700
Release: 2010
ISBN: 9780273717263
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Consumer Behaviour Book Excerpt:

Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.

Consumer Research

Consumer Research
Author: Stephen Brown,Darach Turley
Publsiher: Routledge
Total Pages: 424
Release: 2005-06-23
ISBN: 1134690029
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Consumer Research Book Excerpt:

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

Marketing Semiotics

Marketing Semiotics
Author: Laura R. Oswald,Laura Oswald
Publsiher: Oxford University Press
Total Pages: 218
Release: 2012-02-16
ISBN: 0199566496
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing Semiotics Book Excerpt:

Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicarious experience, and even a sense of identity. This semiotic dimension of brands, has more that academic interest for firms, since the breadth and depth of the meanings consumers associate with the brand name and logo have measurable impact on the firm's financial performance.

Digital Virtual Consumption

Digital Virtual Consumption
Author: Mike Molesworth,Janice Denegri Knott
Publsiher: Routledge
Total Pages: 244
Release: 2013-05-07
ISBN: 1136292837
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Digital Virtual Consumption Book Excerpt:

Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
Author: Daniel Thomas Cook,J. Michael Ryan
Publsiher: John Wiley & Sons
Total Pages: 640
Release: 2015-03-02
ISBN: 0470672846
Category: Social Science
Language: EN, FR, DE, ES & NL

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies Book Excerpt:

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

The SAGE Handbook of Consumer Culture

The SAGE Handbook of Consumer Culture
Author: Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh
Publsiher: SAGE
Total Pages: 576
Release: 2017-06-24
ISBN: 1473998794
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The SAGE Handbook of Consumer Culture Book Excerpt:

The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.

The Oxford Handbook of Consumption

The Oxford Handbook of Consumption
Author: Dr. Frederick F. Wherry,Dr. Ian Woodward
Publsiher: Oxford University Press
Total Pages: 752
Release: 2019-09-09
ISBN: 0190695617
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The Oxford Handbook of Consumption Book Excerpt:

The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality. The volume is unique in the attention it gives to consumer research on inequality and the focus it has on consumer credit scores and consumer behaviors that shape life chances. The volume includes essays by many of the key researchers in the field, some of whom have only recently, if at all, crossed the disciplinary lines that this volume has enabled. The contributors have tried to address several key questions: What motivates consumption and what does it mean to be a consumer? What social, technical, and cultural systems integrate and give character to contemporary consumption? What actors, institutions, and understandings organize and govern consumption? And what are the social uses and effects of consumption?

Postmodern Consumer Research

Postmodern Consumer Research
Author: Elizabeth C. Hirschman,Morris B. Holbrook
Publsiher: SAGE Publications
Total Pages: 152
Release: 1992-07-29
ISBN: 1452253366
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Postmodern Consumer Research Book Excerpt:

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.

War and Semiotics

War and Semiotics
Author: Frank Jacob
Publsiher: Routledge
Total Pages: 324
Release: 2020-12-29
ISBN: 1000330621
Category: History
Language: EN, FR, DE, ES & NL

War and Semiotics Book Excerpt:

Wars create their own dynamics, especially with regard to images and language. The semiotic and semantic codes are redefined, according to the need to create an enemy image, or in reference to the results of a war that are post-event defined as just or reasonable. The semiotic systems of wars are central to the discussion of the contributions within this volume, which highlight the interrelationship of semiotic systems and their constructions during wars in different periods of history.

Consumer Research

Consumer Research
Author: Morris B. Holbrook
Publsiher: SAGE Publications
Total Pages: 432
Release: 1995-06-09
ISBN: 1452247439
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Consumer Research Book Excerpt:

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

Culture and Consumption II

Culture and Consumption II
Author: Grant David McCracken,Research Affiliate Grant David McCracken
Publsiher: Indiana University Press
Total Pages: 226
Release: 2005
ISBN: 9780253345660
Category: Social Science
Language: EN, FR, DE, ES & NL

Culture and Consumption II Book Excerpt:

* New insights into modern consumer culture by a master critic

Interdiscursive Readings in Cultural Consumer Research

Interdiscursive Readings in Cultural Consumer Research
Author: George Rossolatos
Publsiher: Cambridge Scholars Publishing
Total Pages: 359
Release: 2018-10-01
ISBN: 1527517896
Category: Social Science
Language: EN, FR, DE, ES & NL

Interdiscursive Readings in Cultural Consumer Research Book Excerpt:

The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption.

Inside Consumption

Inside Consumption
Author: S. Ratneshwar,David Glen Mick
Publsiher: Psychology Press
Total Pages: 356
Release: 2005
ISBN: 0415341930
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Inside Consumption Book Excerpt:

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

Celebrity Fans and Their Consumer Behaviour

Celebrity Fans and Their Consumer Behaviour
Author: Markus Wohlfeil
Publsiher: Routledge
Total Pages: 216
Release: 2018-01-29
ISBN: 1351173464
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Celebrity Fans and Their Consumer Behaviour Book Excerpt:

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer’s fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time. While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.

Consumer Value

Consumer Value
Author: Morris Holbrook
Publsiher: Routledge
Total Pages: 224
Release: 2002-03-11
ISBN: 1134652860
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Consumer Value Book Excerpt:

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

Shop til You Drop

Shop  til You Drop
Author: Arthur Asa Berger
Publsiher: Rowman & Littlefield Publishers
Total Pages: 152
Release: 2004-11-26
ISBN: 1461666228
Category: Social Science
Language: EN, FR, DE, ES & NL

Shop til You Drop Book Excerpt:

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

Representing Consumers

Representing Consumers
Author: Barbara Stern
Publsiher: Routledge
Total Pages: 416
Release: 2003-09-02
ISBN: 1134669879
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Representing Consumers Book Excerpt:

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Marketing Apocalypse

Marketing Apocalypse
Author: Stephen Brown,Jim Bell,David Carson
Publsiher: Psychology Press
Total Pages: 291
Release: 1996
ISBN: 9780415173568
Category: Social Science
Language: EN, FR, DE, ES & NL

Marketing Apocalypse Book Excerpt:

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

Qualitative Research in Marketing and Management

Qualitative Research in Marketing and Management
Author: Chris Hackley
Publsiher: Routledge
Total Pages: 258
Release: 2019-12-19
ISBN: 0429822790
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Qualitative Research in Marketing and Management Book Excerpt:

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.