Description : Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques. The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.
Description : From question development and research design to data collection and statistical analysis, this text guides the reader through every aspect of social research. Encouraging a critical approach in each chapter, this 4th edition includes enhanced coverage of internet sampling, mixed methods, conversation analysis and feminist research.
Description : In today’s competitive environment no business can afford to ignore marketing. The discipline, which was devised as a business adjunct in the 1950s but didn’t really start spreading until the 60s, now forms a crucial pillar of business management, planning and strategy. It is woven into the fabric of all business function, whether we realize it or not, and successful companies leverage its effect by applying the principles right throughout the business process. Some of it might be seen as commonsense (though commonsense is actually quite uncommon!) but the structure, concepts and systems required to make it happen in a coordinated and successful way can often be quite complex. Nobody could be expected to be expert in every single aspect of the discipline but it as well to know at least the rudiments of the different elements so that, when you make a decision you at least have some idea of its likely impact. This book will help you get to grips with those basics and set you on the road to being a marketing led – and hopefully more effective – business.
Description : Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.
Description : Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online." - Eric Schmidt, CEO, Novell "Siegel's principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception." - Jane Metcalfe, founder, Wired Ventures Inc. "David Siegel's vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co-exist with customers in an expandable, renewable relationship. Managers: you will love this book!" - Susan Rockrise, Worldwide Creative Director, Intel "The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not!" - Steve Schaffer, CEO, Mystery.net "David Siegel uses a people-centered, commonsense approach to take the Web from the realm of hype into practical reality." - John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer-led web strategy. It's designed to go hand-in-hand with this book. Come to www.futurizenow.com and get the rest of the story.
Description : Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. Additional teaching resources are also available for instructors, including an instructor?s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases. All of these resources can be accessed via the companion website: www.contemporarystrategyanalysis.com
Description : Embrace strategies for improving your business and reaching yourorganization's goals "I wholeheartedly agree with Patrick Stroh: Good leadersunderstand strategy and good strategists need to be good leaders.Make this book a strategic tool for improving your businessstrategy." — Harvey Mackay, author of the #1 New YorkTimes bestsellerSwim With The Sharks Without Being EatenAlive In today's fast-moving and competitive business environment,strong leadership, insightful strategy, and effective innovationare critical links to staying ahead of your competition. Gettingyour business house in order can often be complicated, but does itreally have to be? How do you take MBA 101 lessons, great models,and exceptional concepts and put them into play in the realworld? Business Strategy: Plan, Execute, Win!strives to answers these questions in an educational andentertaining format. Working as a Fortune 20 practitioner withC-level executives, author Patrick Stroh has a keen understandingof the role played by current day strategists. With 5 chapters following the format of "All I Ever Needed toLearn About Business Strategy I Learned..." At the Movies, On theFarm, On Shark Tank, On Hell's Kitchen, and From the Bible, readerswill gain valuable strategic insight regardless of industry,business maturity, or current business turbulence and how to applythese insights based on the factors impacting their own business.Each chapter ends with a One Chapter Conclusion, Two Gold Nuggetsthe reader is to write down and Three Additional Resources/Toolsfor more information, offering a practical roadmap to simplifyingyour success.