Understanding Communication Research Methods

Author by : Stephen M. Croucher
Languange : un
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 14
Total Download : 433
File Size : 53,5 Mb
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Description : Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.


Understanding Communication Research Methods

Author by : Stephen M. Croucher
Languange : un
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 16
Total Download : 877
File Size : 49,7 Mb
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Description : Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.


Understanding Communication Research Methods

Author by : Stephen Michael Croucher
Languange : un
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 804
File Size : 43,8 Mb
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Description : Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbookhelps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.


Understanding Communication Research Methods

Author by : Stephen M. Croucher
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 56
Total Download : 634
File Size : 49,7 Mb
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Description : Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.


Media And Communication Research Methods

Author by : Arthur Asa Berger
Languange : un
Publisher by : SAGE Publications
Format Available : PDF, ePub, Mobi
Total Read : 11
Total Download : 639
File Size : 49,7 Mb
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Description : This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.


Communication Research Methods

Author by : Gerianne Merrigan
Languange : un
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 27
Total Download : 466
File Size : 52,6 Mb
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Description :


Media And Communication Research Methods

Author by : Anders Hansen
Languange : un
Publisher by : Macmillan International Higher Education
Format Available : PDF, ePub, Mobi
Total Read : 80
Total Download : 253
File Size : 53,6 Mb
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Description : "Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods."--Publisher's website.


Qualitative Communication Research Methods

Author by : Thomas R. Lindlof
Languange : un
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 13
Total Download : 896
File Size : 47,6 Mb
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Description : While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.


The Sage Encyclopedia Of Communication Research Methods

Author by : Mike Allen
Languange : un
Publisher by : SAGE Publications
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 286
File Size : 47,8 Mb
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Description : Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.


Communication Research Methodology

Author by : Gary Pettey
Languange : un
Publisher by : Taylor & Francis
Format Available : PDF, ePub, Mobi
Total Read : 52
Total Download : 572
File Size : 49,5 Mb
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Description : This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.


Understanding Communication Theory

Author by : Stephen M. Croucher
Languange : un
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 12
Total Download : 537
File Size : 53,7 Mb
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Description : This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.


Communication Research Methods In Postmodern Culture

Author by : Larry Z Leslie
Languange : un
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 95
Total Download : 850
File Size : 46,8 Mb
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Description : Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.


Applied Communication Research Methods

Author by : Michael P. Boyle
Languange : un
Publisher by : M E Sharpe Incorporated
Format Available : PDF, ePub, Mobi
Total Read : 61
Total Download : 783
File Size : 50,5 Mb
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Description : Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth - examples of a concept being used in scholarly research Reflect and React - thought-provoking problems and issues that promote reflection and discussion Voices from Industry - Q&As with professionals working in communication industries End-of-unit activities - exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today's students and industry practitioners will embrace and keep on-hand throughout their careers.


Thinking Like A Researcher

Author by : Jake Harwood
Languange : un
Publisher by : Cognella Academic Publishing
Format Available : PDF, ePub, Mobi
Total Read : 73
Total Download : 447
File Size : 45,9 Mb
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Description : Thinking Like a Researcher: An Engaged Introduction to Communication Research Methods challenges students to assume the role of a researcher to learn how to solve problems and analyze relevant, real-world situations. The book presents students with an array of research problems as seen through the eyes of four different types of researchers: a college newspaper staff member; an intern at a city government health agency; a political campaign intern; and a recent college graduate working at a public relations firm. Students adopt these roles and, in doing so, learn how to apply research methods to a specific problem, analyze the resulting data, and produce written research to communicate their findings. The text is organized around extended examples that frame pairs of chapters. The first chapter in each pair deals with methods ("What would you do to gather data to answer the question?") and the second with analysis ("What do you do with the resulting data?"). Throughout, students are prompted to fill in blanks, provide responses, and guess the answers to questions. They learn how to use appropriate and accessible tools to run analyses on real data and cultivate results. Featuring a uniquely intuitive and immersive approach, Thinking Like a Researcher is an exemplary textbook for introductory courses in communication research and statistics. For a look at the specific features and benefits of Thinking Like a Researcher, visit cognella.com/thinking-like-a-researcher-features-and-benefits.


Understanding Communication Theory

Author by : Stephen Michael Croucher
Languange : un
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 721
File Size : 46,5 Mb
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Description : This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.


Communication Research Methods In Postmodern Culture

Author by : Larry Z. Leslie
Languange : un
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 41
Total Download : 993
File Size : 40,9 Mb
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Description : The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.


Applied Communication Research Methods

Author by : Michael Boyle
Languange : un
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 39
Total Download : 837
File Size : 42,5 Mb
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Description : A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth – examples of methods as applied in scholarly research Reflect and React – problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.


Media And Communication Research

Author by : Arthur Asa Berger
Languange : un
Publisher by : SAGE Publications, Incorporated
Format Available : PDF, ePub, Mobi
Total Read : 60
Total Download : 863
File Size : 54,9 Mb
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Description : In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.


Contemporary Communication Research Methods

Author by : Mary John Smith
Languange : un
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 404
File Size : 41,8 Mb
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Description : A college textbook on methodology and research.


Communication Research

Author by : James Arthur Anderson
Languange : un
Publisher by : McGraw-Hill Humanities, Social Sciences & World Languages
Format Available : PDF, ePub, Mobi
Total Read : 90
Total Download : 980
File Size : 41,5 Mb
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Description :


A Handbook Of Qualitative Methodologies For Mass Communication Research

Author by : Nicholas W. Jankowski
Languange : un
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 439
File Size : 48,5 Mb
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Description : This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.


Answering Questions Reaching Goals

Author by : Gary Pettey
Languange : un
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 22
Total Download : 466
File Size : 50,8 Mb
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Description : This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students' understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.


Quantitative Research Methods For Communication

Author by : Jason S. Wrench
Languange : un
Publisher by : Oxford University Press, USA
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 166
File Size : 40,8 Mb
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Description : Quantitative Research Methods for Communication: A Hands-On Approach is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, andpresent their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.


Qualitative Communication Research Methods

Author by : Thomas R. Lindlof
Languange : un
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 899
File Size : 54,8 Mb
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Description : The Second Edition of Qualitative Communication Research Methods takes readers through every step of the qualitative research process -- from the research idea to the finished report. Unique for its coverage of the entire discipline of Communication, this text now includes a new chapter on computer-mediated communication (identities, relationships, and communities) as well as fully updated and expanded key topics including: developing research questions, coding data, using computers in analysis, and transcription. Processes covered in the text include interviewing, writing field notes, and creating ethical relationships with participants. Qualitative Communication Research Methods, Second Edition, provides students with numerous examples of work in the field illustrating how studies are designed, carried out, written, evaluated, and applied to theory. This interesting and accessible text provides a rewarding and challenging introduction to qualitative methodology.


The Basics Of Communication Research

Author by : Leslie A. Baxter
Languange : un
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 543
File Size : 45,7 Mb
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Description : Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Essentials Of Communication Research

Author by : Don W. Stacks
Languange : en
Publisher by : Harpercollins College Division
Format Available : PDF, ePub, Mobi
Total Read : 77
Total Download : 345
File Size : 44,8 Mb
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Description :


Mass Communication Research Methods

Author by : Anders Hansen
Languange : un
Publisher by : SAGE Publications Limited
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 770
File Size : 47,7 Mb
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Description : Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications – within particular theoretical frameworks – of each particular method or approach.