Understanding Media

Author by : Marshall McLuhan
Languange : en
Publisher by : Corte Madera, CA : Gingko Press
Format Available : PDF, ePub, Mobi
Total Read : 49
Total Download : 427
File Size : 45,9 Mb
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Description : A reissue of McLuhan's expose from 1964 on the state of the then emerging phenomenon of mass media


Understanding Media Today

Author by : Matteo Ciastellardi
Languange : en
Publisher by : Editorial UOC
Format Available : PDF, ePub, Mobi
Total Read : 90
Total Download : 140
File Size : 48,9 Mb
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Description :


Media Now Understanding Media Culture And Technology

Author by : Joseph Straubhaar
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 62
Total Download : 137
File Size : 45,6 Mb
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Description : Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Understanding Media

Author by : Marshall Mcluhan
Languange : en
Publisher by : MIT Press
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 121
File Size : 41,6 Mb
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Description : Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.


Understanding Media And Culture

Author by : Anonim
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 90
Total Download : 847
File Size : 40,7 Mb
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Description : Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture? and that is what he set out to deliver with his new textbook. Today?s students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge?s sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan?s Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media? not their content? was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Jack Lule?s, Understanding Media and Culture: An Introduction to Mass Communication, will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.


Understanding Media Economics

Author by : Gillian Doyle
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 64
Total Download : 751
File Size : 47,7 Mb
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Description : Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.


International Journal Of Mcluhan Studies

Author by : Matteo Ciastellardi
Languange : en
Publisher by : Editorial UOC
Format Available : PDF, ePub, Mobi
Total Read : 45
Total Download : 831
File Size : 51,7 Mb
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Description : Understanding Media, Today. McLuhan in the Era of Convergence Culture


Understanding Media Psychology

Author by : Gayle S. Stever
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 392
File Size : 45,9 Mb
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Description : Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.


Media Now Understanding Media Culture And Technology

Author by : Joseph Straubhaar
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 34
Total Download : 102
File Size : 53,9 Mb
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Description : Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Understanding Media And Society In The Age Of Digitalisation

Author by : Dennis Nguyen
Languange : en
Publisher by : Springer Nature
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 838
File Size : 48,8 Mb
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Description : This book provides a selection of international perspectives in the interdisciplinary field of media and communications research with emphasis placed on methodological approaches and new research domains. It includes critical reflections on how to conduct research on digital media culture, especially concerning the potentials and limitations for mixed methods research and online research strategies, as well as a series of hands-on case studies. These range from digital fan cultures, through environmental communication, news media, digital politics during conflicts and crises, to digital media psychology and the emerging field of medical humanities. Diverse in its examples and angles, the book provides a rich snippet of how media research practices are determined by practical factors and research interests.


Understanding Media Culture

Author by : Jostein Gripsrud
Languange : en
Publisher by : Bloomsbury Publishing
Format Available : PDF, ePub, Mobi
Total Read : 61
Total Download : 461
File Size : 53,6 Mb
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Description : The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.


Managing Today S News Media

Author by : Samir Husni
Languange : en
Publisher by : CQ Press
Format Available : PDF, ePub, Mobi
Total Read : 12
Total Download : 379
File Size : 41,9 Mb
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Description : The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.


Understanding Media Users

Author by : Tony Wilson
Languange : en
Publisher by : Wiley-Blackwell
Format Available : PDF, ePub, Mobi
Total Read : 49
Total Download : 961
File Size : 40,5 Mb
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Description : 'Understanding Media Users' provides students with a solid history of media effects' and an integrated account of analytical approaches that constitute media reception theory.


Understanding New Media

Author by : Eugenia Siapera
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 12
Total Download : 593
File Size : 43,9 Mb
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Description : The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction: Makes complex ideas accessible, clearly explaining the key thinkers, theories and research students need to understand Brings theory to life with a range of new case studies, from selfies or trolling, to the app economy and algorithms in social media Gets students started on projects and essays with guided research activities, showing them how to successfully put learning into practice Provides guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Media remains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.


Understanding Media Today

Author by : McLuhan Galaxy. Conference
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 16
Total Download : 390
File Size : 48,9 Mb
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Description :


Transforming Mcluhan

Author by : Paul Grosswiler
Languange : en
Publisher by : Peter Lang
Format Available : PDF, ePub, Mobi
Total Read : 14
Total Download : 566
File Size : 53,9 Mb
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Description : "Transforming McLuhan explores the radical, humanist line of descent in interpreting Canadian media and culture theorist Marshall McLuhan's work, rejecting the dominant view of McLuhan as a conservative, uncritical herald of technological determinism andcapitalism. This McLuhan is the oppositional critic of modernity, resisting uncontrolled technological change, who seeks new media forms with a human face. Contributors from diverse international and academic perspectives include Douglas Kellner, Nick Stevenson, Gary Genosko, Richard Cavell, Lance Strate, Glenn Willmott, Patrick Brantlinger, Donna Flayhan, and Bob Hanke." ""Marshall McLuhan was the first to theorize and to develop a concept of media, indicating their importance to all areas of society and culture. Today media are far more pervasive than in the 1950s and 1960s when he wrote. Yet his work has still not received its due attention. Transforming McLuhan will begin to correct this oversight."---Mark Poster, University of California-Irvine; Author of What's the Matter with the Internet? and Information Please" ""Transforming McLuhan re-reads the McLuhan phenomenon in light of today's media-saturated, 24/7 news and smartphone world. Here we meet again with the visionary Tiresias in the Underworld whose dark sayings once lit the late afternoon of the twentieth century. These critical readings create a time-out to question him again and to open space-time interstices for alternate thoughts and alternate actions." ---Michael Heim, Mount St. Mary's College, Los Angeles; Author of The Metaphysics of Virtual Reality and Virtual Realism" ""Transforming McLuhan offers a rich and textured reconsideration of Marshall McLuhan's ideas, demonstrating how McLuhan's work is a better match for current multi-dimensional and ambivalent understandings of media and culture than it was for the narrower conceptions that guided those who dismissed McLuhan in his own time. These provocative and well-written essays persuasively engage in what I have calledá morphing' McLuhan with other key theoretical frameworks. As a resuit, Transforming McLuhan illustrates that cultural theorists have much to learn from McLuhanism, but that McLuhan's perspective also has much room for enrichment t from critical media studies." ---Joshua Meyrowitz, University of New Hampshire; Author of No Sense of Place: The Impact of Media on Social Behavior"--BOOK JACKET.


Kids And Today S Media

Author by : Victor C. Strasburger
Languange : en
Publisher by : Rowman & Littlefield
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 914
File Size : 55,9 Mb
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Description : Old and new media are adversely effecting children in many ways. The doctors in this volume discuss their thoughts on the subject.


Religion In America Today

Author by : Richard Stivers
Languange : en
Publisher by : Wipf and Stock Publishers
Format Available : PDF, ePub, Mobi
Total Read : 87
Total Download : 875
File Size : 55,8 Mb
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Description : Religion in American Today describes how sacred powers and secular religions have overtaken and infiltrated Christianity. Secular religion is now dominant in America: It assumes the forms of personal religion and political religion. Christianity makes its living within the confines of these secular religions. The point of the book is to identify the idolatry in what now passes for Christianity. Technology and the political state are socially constructed as sacred powers. As such they are idols. In its slumber Christianity embraces technology and the political state to the point of becoming subordinate to them. Concurrently technology and the political state give rise to the dominant secular religions. Personal religion acts as a consumer service, a psychological technique, to acquire health and happiness in this life. Political religion is a consequence of politics replacing religion in the quest for collective meaning in a technological society. Political movements become religious revivals and political parties, churches. This book is an attempt to awaken Christians to the idols that beckon.


Understanding Media Cultures

Author by : Nick Stevenson
Languange : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 77
Total Download : 959
File Size : 44,7 Mb
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Description : The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.


Understanding Media

Author by : Marshall McLuhan
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 27
Total Download : 142
File Size : 46,8 Mb
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How To Write About The Media Today

Author by : Raúl Damacio Tovares
Languange : en
Publisher by : ABC-CLIO
Format Available : PDF, ePub, Mobi
Total Read : 11
Total Download : 898
File Size : 48,5 Mb
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Description : A comprehensive and practical guide to writing a successful media paper or report, from selecting a topic to submitting the final draft. * Offers timelines students can use to pace themselves throughout the research and writing process * Examples of different formatting styles are included along with a checklist for final papers


Understanding Media Semiotics

Author by : Marcel Danesi
Languange : en
Publisher by : Bloomsbury Publishing
Format Available : PDF, ePub, Mobi
Total Read : 10
Total Download : 953
File Size : 44,6 Mb
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Description : Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.


Understanding Media Theory

Author by : Arjen Mulder
Languange : en
Publisher by : V2_ publishing
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 737
File Size : 45,8 Mb
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Description : Among students at universities and colleges of higher education, as well as in the written press, one can ascertain a growing interest in media theory. The main thrust of this methodology is the analysis of how a society is altered by the technical characteristics of the various media it encompasses. It examines popular culture as well as the arts, journalism as well as philosophy, scientific as well as general insights, mass media as well as individualized media. Today, there is a conveyor belt of books about new media, but what seems to be missing is knowledge and understanding of the classical media theories of Ernst Cassirer, Susanne Langer, Harold Innis, Marshall McLuhan, Claude Shannon, Gregory Bateson, Vilem Flusser, Friedrich Kittler, and many others. In "Understanding Media Theory, the ideas of these theoreticians and philosophers are explained and applied in a clear and accessible way--not by discussing the writers one by one, but by using real examples and analyzing them on the basis of concepts developed in media theory. Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies.


Understanding Global Media

Author by : Terry Flew
Languange : en
Publisher by : Palgrave
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 852
File Size : 54,6 Mb
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Description : Understanding Global Media offers a comprehensive overview of global media production and circulation, drawing insight from a range of perspectives, including politics, political economy, media and cultural studies, and creative industries. Grounded in extensive case study material in order to illustrate key debates, the book analyzes media industries, production, content, audiences, and policies on an international scale. It is both a comprehensive synthesis of existing academic work and an ambitious statement of new research directions. This book is an essential guide to understanding media today.


Media Transatlantic Developments In Media And Communication Studies Between North American And German Speaking Europe

Author by : Norm Friesen
Languange : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 632
File Size : 46,9 Mb
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Description : This book reflects recent scholarly and theoretical developments in media studies, or Medienwissenschaft. It focuses on linkages between North America and German‐speaking Europe, and brings together and contextualizes contributions from a range of leading scholars. In addition to introducing English‐language readers to some of the most prominent contemporary German media theorists and philosophers, including Claus Pias, Sybille Krämer and Rainer Leschke, the book shows how foundational North American contributions are themselves inspired and informed by continental sources. This book takes Harold Innis or Marshall McLuhan (and other members of the “Toronto School”) as central points of reference, and traces prospective and retrospective lines of influence in a cultural geography that is increasingly global in its scope. In so doing, the book also represents a new episode in the international reception and reinterpretation of the work of Innis and McLuhan, the two founders of the theory and study of media.


Moving Images Making Movies Understanding Media Book Only

Author by : Carl Casinghino
Languange : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 65
Total Download : 821
File Size : 53,7 Mb
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Description : Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Media Literacies

Author by : Michael Hoechsmann
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 75
Total Download : 319
File Size : 55,6 Mb
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Description : Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today’s media-saturated environment. Updates traditional models of media literacy by examining how digital media is utilized in today’s convergent culture Explores the history and emergence of media education, the digitally mediated lives of today’s youth, digital literacy, and critical citizenship Complete with sidebar commentary written by leading media researchers and educators spotlighting new research in the field and an annotated bibliography of key texts and resources


The Evolution Of Media

Author by : A. Michael Noll
Languange : en
Publisher by : Rowman & Littlefield
Format Available : PDF, ePub, Mobi
Total Read : 83
Total Download : 152
File Size : 50,7 Mb
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Description : A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media-radio, television, and print-and interpersonal media-telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.


Technology Media And Social Movements

Author by : Cristina Flesher Fominaya
Languange : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 107
File Size : 40,7 Mb
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Description : This book offers an interdisciplinary set of contributions from leading scholars, and explores the complex relationship between media, technology and social movements. It provides a valuable resource for scholars and students working in this rapidly developing field. Providing theoretical engagement with contemporary debates in the field of social movements and new media, the book also includes a theoretical overview of central contemporary debates, a re-evaluation of theories of social movement communication, and a critical overview of media ecology and media approaches in social movement scholarship. The theoretical contributions are also developed though empirical case studies from around the world, including the use of Facebook in student protests in the UK, the way power operates in Anonymous, the "politics of mundanity" in China, the emotional dynamics on Twitter of India’s Nirbhaya protest, and analysis of Twitter networks in the transnational feminist campaign ‘Take Back The Tech!’. This book was originally published as a special issue of Social Movement Studies.


Mcluhan Galaxy Conference

Author by : Matteo Ciastellardi
Languange : en
Publisher by : Unknown
Format Available : PDF, ePub, Mobi
Total Read : 53
Total Download : 502
File Size : 47,9 Mb
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Description :