Description : In today’s fast-moving music industry, what does it take to build a life-long career? Now more than ever, all those working in music need to be aware of many aspects of the business, and take control of their own careers. Understanding the Music Business offers students a concise yet comprehensive overview of the rapidly evolving music industry, rooted in real-world experiences. Anchored by a wealth of career profiles and case studies, this second edition has been updated throughout to include the most important contemporary developments, including the advent of streaming and the shift to a DIY paradigm. A new "Both Sides Now" feature helps readers understand differing opinions on key issues. Highly readable, Understanding the Music Business is the perfect introduction for anyone seeking to understand how musical talents connect to making a living.
Description : Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered questions for today's music students, such as, "Is it really possible to make a living as musician?" Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.
Description : This textbook presents a full overview of the many elements of the music industries, and offers a sustained focus on 'understanding' the processes that have driven and continue to drive the development of those industries. More than just an expose or ‘how to’ guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment. The crucial focus on research and analysis means readers can understand and track the ongoing development of the music industries and place themselves in the front line of innovation and entrepreneurship in the future.
Description : A brief but comprehensive examination of how records are made, marketed, and sold. This new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web.
Description : The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers. Take your music from passion to profession From promotion and performance tips to marketing and career-building advice, Loren Weisman serves up lessons culled from his twenty years as a working musician and a music business consultant. Get straight-talk from the road and the studio in areas such as: • Creating the best plan for their career • Touring • Booking gigs • Performing • Recording from pre- through post-production • Branding a band • Fundraising and working with investors • Marketing and promotions The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.
Description : Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services). This book provides over 2,000 Exam Prep questions and answers to accompany the text Understanding the Music Business Items include highly probable exam items: Steering committee, Manufacturing, Scheduling, Average cost, Histogram, PDCA, Extended enterprise, Authority, Gantt chart, Procurement, Experiment, PDCA, Heat exchanger, American Society for Quality, and more.
Description : UnderstandingTheMusicBusiness.comIt may surprise you to learn that most people who claim they are in the music business (i.e., managers, agents, scouts, etc.) are not. As a matter of fact, they really don't even know what the music business is. At least, not exactly. Even worse, the aspiring recording artist knows even less. This being the case, the aspiring recording artist is not equiped to recognize the dangers of pretend sharks that fester around the music business.Actually, sharks run the music business. But this is not the problem. At least not the immediate one. The main problem is the myriad of sharks that pretend they are in the music business. The main difference between the real sharks and the pretend sharks is that you can make legitimate record deals with the real sharks. The pretenders are on the front lines, patiently waiting to take advantage of unsuspecting naieve, starry-eyed dreamers.Unfortunately, most aspiring recording artists are so fixated on the pursuit of fame and fortune that they completely neglect the business side of music. Hence, they are easy targets for pretend sharks to trick into wasting valuable time and money that lead to nowhere. Granted, plenty of one hit wonders have come and gone over the decades leaving a false impression of how to make it.The real sharks who run the music business are businessmen who control the lucrative record deals; they operate in a certain format. Unfortunately, the aspiring recording artist has no idea what that format is and neither do pretend sharks.THE ONLY WAY for the aspiring recording artist to make it in the music business is to first understand what exactly the music business is and how it works. This alone is enough information to help you instantly recognize and avoid all the pretend sharks. And second, understand the format of how the businessmen who run the music business operate.Aspiring recording artists who don't follow the proper music business format at most will become a one hit wonder. But those who do follow the proper music business format are offered the most lucrative record deals. Every aspiring recording artist should arm themselves with this crucial information. As a special bonus, a series of flow charts are provided that detail the process. This will help to keep you on track.
Description : The Ninth Edition of the Music Business Handbook and Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the music industry and includes: • greater coverage of digital technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels • new business models and their implications, including the topics of internet outlets, the independent musician, the evolving role of producers, and satellite and internet radio • additional and updated information on careers, especially in context of a changing business environment The breadth of coverage that this book offers is unlike any resource available, which is why the Music Business Handbook is the best-selling text for any course dealing with the music industry.