Using Artificial Intelligence in Marketing

Using Artificial Intelligence in Marketing
Author: Katie King
Publsiher: Kogan Page Publishers
Total Pages: 224
Release: 2019-02-03
ISBN: 0749483407
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Using Artificial Intelligence in Marketing Book Excerpt:

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Artificial Intelligence for Marketing

Artificial Intelligence for Marketing
Author: Jim Sterne
Publsiher: John Wiley & Sons
Total Pages: 368
Release: 2017-08-02
ISBN: 1119406366
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Artificial Intelligence for Marketing Book Excerpt:

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

artificial Intelligence Machine Learning In Marketing

artificial Intelligence   Machine Learning In Marketing
Author: James Seligman
Publsiher: Lulu.com
Total Pages: 250
Release: 2020-02-17
ISBN: 0244563888
Category: Computers
Language: EN, FR, DE, ES & NL

artificial Intelligence Machine Learning In Marketing Book Excerpt:

The theory and practice of AI and ML in marketing saving time, money

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT
Author: James Seligman
Publsiher: Lulu.com
Total Pages: 135
Release: 2022
ISBN: 0244417822
Category: Electronic Book
Language: EN, FR, DE, ES & NL

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT Book Excerpt:

Marketing Artificial Intelligence

Marketing Artificial Intelligence
Author: Paul Roetzer,Mike Kaput
Publsiher: BenBella Books
Total Pages: 256
Release: 2022-06-28
ISBN: 1637740808
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Marketing Artificial Intelligence Book Excerpt:

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing
Author: IntroBooks Team
Publsiher: IntroBooks
Total Pages: 30
Release: 2022
ISBN: 1928374650XXX
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Artificial Intelligence in Marketing Book Excerpt:

Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.

Artificial Intelligence for Marketing

Artificial Intelligence for Marketing
Author: Jim Sterne
Publsiher: John Wiley & Sons
Total Pages: 368
Release: 2017-08-14
ISBN: 1119406331
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Artificial Intelligence for Marketing Book Excerpt:

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Artificial intelligence A new Vista of Marketing

Artificial intelligence  A new Vista of Marketing
Author: DR. PRIYA SACHDEVA
Publsiher: Clever Fox Publishing
Total Pages: 228
Release: 2022-08-06
ISBN: 1928374650XXX
Category: Computers
Language: EN, FR, DE, ES & NL

Artificial intelligence A new Vista of Marketing Book Excerpt:

Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collection, data analysis and trends which has significantly impacted brand marketing.The AI techniques is a new dimension which has paved an unprecedented path to shape businesses to deepen brand-consumer relationship. This book has showcased that how AI has seeped in and transformed brand performance, can scale customer personalization and precision in ways,fuels the consumer need of interactivity and impacted content creation, strategizing brand and its assessment.AI is a new tomorrow as it is touching consumer behaviour in infinite ways. This book has highlighted through case studies that how AI has converged a virtual reality platform providing immersive brand experiences to its users, can create simulation models and personalized purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants which has made many brands adopting AI to stay ahead and sustain in future. This book is strongly recommended for brand managers, researchers, brand professionals, academicians, students and organizations as it unknots the role of AI in augmenting branding and affecting human life in a substantial way.

Future 1 0 Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence

Future 1 0  Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence
Author: Srinidhi Ranganathan
Publsiher: Srinidhi Ranganathan
Total Pages: 113
Release: 2020-01-02
ISBN: 1928374650XXX
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Future 1 0 Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence Book Excerpt:

Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.

Transforming Management Using Artificial Intelligence Techniques

Transforming Management Using Artificial Intelligence Techniques
Author: Vikas Garg,Rashmi Agrawal
Publsiher: CRC Press
Total Pages: 200
Release: 2020-11-06
ISBN: 1000209989
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Transforming Management Using Artificial Intelligence Techniques Book Excerpt:

Transforming Management Using Artificial Intelligence Techniques redefines management practices using artificial intelligence (AI) by providing a new approach. It offers a detailed, well-illustrated treatment of each topic with examples and case studies, and brings the exciting field to life by presenting a substantial and robust introduction to AI in a clear and concise manner. It provides a deeper understanding of how the relevant aspects of AI impact each other’s efficacy for better output. It’s a reliable and accessible one-step resource that introduces AI; presents a full examination of applications; provides an understanding of the foundations; examines education powered by AI, entertainment, home and service robots, healthcare re-imagined, predictive policing, space exploration; and so much more, all within the realm of AI. This book will feature: Uncovering new and innovative features of AI and how it can help in raising economic efficiency at both micro- and macro levels Both the literature and practical aspects of AI and its uses This book summarizing key concepts at the end of each chapter to assist reader comprehension Case studies of tried and tested approaches to resolutions of typical problems Ideal for both teaching and general-knowledge purposes. This book will also simply provide the topic of AI for the readers, aspiring researchers and practitioners involved in management and computer science, so they can obtain a high-level of understanding of AI and managerial applications.

The AI Marketing Canvas

The AI Marketing Canvas
Author: Raj Venkatesan,Jim Lecinski
Publsiher: Stanford University Press
Total Pages: 272
Release: 2021-05-18
ISBN: 1503628043
Category: Business & Economics
Language: EN, FR, DE, ES & NL

The AI Marketing Canvas Book Excerpt:

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Data Driven Marketing with Artificial Intelligence

Data Driven Marketing with Artificial Intelligence
Author: Martin Wass,Magnus Unemyr
Publsiher: Unknown
Total Pages: 240
Release: 2018-06-06
ISBN: 9781983059018
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Data Driven Marketing with Artificial Intelligence Book Excerpt:

The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind. Artificial intelligence will drive a massive shift in business models, and will profoundly change how businesses and customers communicate. Staying at the forefront of these changes is essential for any business to stay competitive. Data-Driven Marketing with Artificial Intelligence is the definitive guide to understanding and using AI in marketing. It is essential reading for corporate and marketing leaders, and anyone seeking to understand how artificial intelligence will lead us into the world of tomorrow. Featuring discussions with dozens of industry leaders, it provides both an overview of how AI will continue to affect online marketing, and details of how to implement these new tools into your business. Learn how traditional marketing strategies are being replaced by autonomous, data-driven, and self-optimizing systems capable of providing more relevance to each customer, improving loyalty, and ultimately increasing the bottom line. After reading this book, you will understand these key topics: * The disruption that artificial intelligence and other emerging technologies will have on marketing, sales, and the industries that surround them * The latest AI-based software tools and what they can do for marketers today * Using big data, predictive analytics, and machine learning in marketing * How to develop and implement your own custom AI software * The risks AI hold for your job or business * How new technologies, beyond AI, will disrupt marketing even further * The legal and ethical aspects of using artificial intelligence systems Leading experts and technology CEOs believe that soon, nearly every decision we make will be influenced by AI technology. Marketing is no exception, and it will see changes faster and with wider adoption than any other. In an AI-enabled world, companies will have to adjust to new purchase patterns to stay in business. Learning about and implementing AI tools will keep your business on the forefront of the next technological revolution--while the rest play catch up. Buy the book now to jump into the world of artificial intelligence and stay one step ahead of the competition!

Advances in Artificial Intelligence based Technologies

Advances in Artificial Intelligence based Technologies
Author: Maria Virvou,George A. Tsihrintzis,Lefteri H. Tsoukalas,Lakhmi C. Jain
Publsiher: Springer Nature
Total Pages: 237
Release: 2021-11-03
ISBN: 3030805719
Category: Technology & Engineering
Language: EN, FR, DE, ES & NL

Advances in Artificial Intelligence based Technologies Book Excerpt:

With the 4th Industrial Revolution ongoing and human societal organization being restructured into, so-called, “Society 5.0”, the field of Artificial Intelligence and related technologies is growing continuously and rapidly, developing in both itself and towards applications in many other disciplines. Researchers worldwide aim at incorporating cognitive abilities into machines, such as learning and problem solving. When machines and software systems have been enhanced with Artificial Intelligence components, they become better and more efficient at performing tasks. Consequently, Artificial Intelligence stands out as a research discipline due to its worldwide pace of growth in both theoretical advances and areas of application, while achieving very high rates of success and promising major impact in science, technology and society. The book at hand aims at exposing its readers to some of the most significant Advances in Artificial Intelligence Theory, Tools and Methodologies as well as Artificial Intelligence-based Applications and Services. The book consists of an editorial note and an additional eleven (11) chapters, all invited from authors who work on the corresponding chapter theme and are recognized for their significant research contributions. In more detail, the chapters in the book are organized into three parts, namely (i) Advances in Artificial Intelligence Tools and Methodologies, (ii) Advances in Artificial Intelligence-based Applications and Services, and (iii) Theoretical Advances in Computation and System Modeling. This research book is directed towards professors, researchers, scientists, engineers and students in Artificial Intelligence-related disciplines. It is also directed towards readers who come from other disciplines and are interested in becoming versed in some of the most recent Artificial Intelligence-based technologies. An extensive list of bibliographic references at the end of each chapter guides the readers to probe further into the application areas of interest to them.

Applied Artificial Intelligence in Business

Applied Artificial Intelligence in Business
Author: Leong Chan
Publsiher: Springer Nature
Total Pages: 135
Release: 2022
ISBN: 3031057406
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Applied Artificial Intelligence in Business Book Excerpt:

Proceeding of the International Conference on Computer Networks Big Data and IoT ICCBI 2019

Proceeding of the International Conference on Computer Networks  Big Data and IoT  ICCBI   2019
Author: A. Pasumpon Pandian,Ram Palanisamy,Klimis Ntalianis
Publsiher: Springer Nature
Total Pages: 1001
Release: 2020-03-04
ISBN: 3030431924
Category: Computers
Language: EN, FR, DE, ES & NL

Proceeding of the International Conference on Computer Networks Big Data and IoT ICCBI 2019 Book Excerpt:

This book presents the proceedings of the International Conference on Computing Networks, Big Data and IoT [ICCBI 2019], held on December 19–20, 2019 at the Vaigai College of Engineering, Madurai, India. Recent years have witnessed the intertwining development of the Internet of Things and big data, which are increasingly deployed in computer network architecture. As society becomes smarter, it is critical to replace the traditional technologies with modern ICT architectures. In this context, the Internet of Things connects smart objects through the Internet and as a result generates big data. This has led to new computing facilities being developed to derive intelligent decisions in the big data environment. The book covers a variety of topics, including information management, mobile computing and applications, emerging IoT applications, distributed communication networks, cloud computing, and healthcare big data. It also discusses security and privacy issues, network intrusion detection, cryptography, 5G/6G networks, social network analysis, artificial intelligence, human–machine interaction, smart home and smart city applications.

The Evolving Role of Artificial Intelligence in Marketing

The Evolving Role of Artificial Intelligence in Marketing
Author: Dani Wade
Publsiher: Unknown
Total Pages: 58
Release: 2021-03-06
ISBN: 1928374650XXX
Category: Electronic Book
Language: EN, FR, DE, ES & NL

The Evolving Role of Artificial Intelligence in Marketing Book Excerpt:

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Artificial Intelligence In Digital Marketing

Artificial Intelligence In Digital Marketing
Author: , empreender
Publsiher: Editora Bibliomundi
Total Pages: 46
Release: 2021-12-16
ISBN: 1526028611
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Artificial Intelligence In Digital Marketing Book Excerpt:

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.This is what allows a business to be resilient and to thrive in a changing environment.Digital marketing is no different.It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.As digital marketers, that means thinking about things that could impact on the face of marketing.Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.

Handbook of Research on Innovative Management Using AI in Industry 5 0

Handbook of Research on Innovative Management Using AI in Industry 5 0
Author: Garg, Vikas,Goel, Richa
Publsiher: IGI Global
Total Pages: 351
Release: 2021-11-19
ISBN: 1799884996
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Handbook of Research on Innovative Management Using AI in Industry 5 0 Book Excerpt:

There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students.

Proceedings of the XVII International symposium Symorg 2020

Proceedings of the XVII International symposium Symorg 2020
Author: Dušan Starčević,Sanja Marinković
Publsiher: FON
Total Pages: 751
Release: 2020-06-30
ISBN: 8676803854
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Proceedings of the XVII International symposium Symorg 2020 Book Excerpt:

Ever since 1989, the Faculty of Organizational Sciences, University of Belgrade, has been the host of SymOrg, an event that promotes scientific disciplines of organizing and managing a business. Traditionally, the Symposium has been an opportunity for its participants to share and exchange both academic and practical knowledge and experience in a pleasant and creative atmosphere. This time, however, due the challenging situation regarding the COVID-19 pandemic, we have decided that all the essential activities planned for the International Symposium SymOrg 2020 should be carried out online between the 7th and the 9th of September 2020. We are very pleased that the topic of SymOrg 2020, “Business and Artificial Intelligence”, attracted researchers from different institutions, both in Serbia and abroad. Why is artificial intelligence a disruptive technology? Simply because “it significantly alters the way consumers, industries, or businesses operate.” According to the European Commission document titled Artificial Intelligence for Europe 2018, AI is a key disruptive technology that has just begun to reshape the world. The Government of the Republic of Serbia has also recognized the importance of AI for the further development of its economy and society and has prepared an AI Development Strategy for the period between 2020 and 2025. The first step has already been made: the Science Fund of the Republic of Serbia, after a public call, has selected and financed twelve AI projects. This year, more than 200 scholars and practitioners authored and co-authored the 94 scientific and research papers that had been accepted for publication in the Proceedings. All the contributions to the Proceedings are classified into the following 11 sections: Information Systems and Technologies in the Era of Digital Transformation Smart Business Models and Processes Entrepreneurship, Innovation and Sustainable Development Smart Environment for Marketing and Communications Digital Human Resource Management Smart E-Business Quality 4.0 and International Standards Application of Artificial Intelligence in Project Management Digital and Lean Operations Management Transformation of Financial Services Methods and Applications of Data Science in Business and Society We are very grateful to our distinguished keynote speakers: Prof. Moshe Vardi, Rice University, USA, Prof. Blaž Zupan, University of Ljubljana, Slovenia, Prof. Vladan Devedžić, University of Belgrade, Serbia, Milica Đurić-Jovičić, PhD, Director, Science Fund of the Republic of Serbia, and Harri Ketamo, PhD, Founder & Chairman of HeadAI ltd., Finland. Also, special thanks to Prof. Dragan Vukmirović, University of Belgrade, Serbia and Prof. Zoran Ševarac, University of Belgrade, Serbia for organizing workshops in fields of Data Science and Machine Learning and to Prof. Rade Matić, Belgrade Business and Arts Academy of Applied Studies and Milan Dobrota, PhD, CEO at Agremo, Serbia, for their valuable contribution in presenting Serbian experiences in the field of AI. The Faculty of Organizational Sciences would to express its gratitude to the Ministry of Education, Science and Technological Development and all the individuals who have supported and contributed to the organization of the Symposium. We are particularly grateful to the contributors and reviewers who made this issue possible. But above all, we are especially thankful to the authors and presenters for making the SymOrg 2020 a success!

Artificial Intelligence in Practice

Artificial Intelligence in Practice
Author: Bernard Marr
Publsiher: John Wiley & Sons
Total Pages: 352
Release: 2019-06-05
ISBN: 1119548217
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Artificial Intelligence in Practice Book Excerpt:

Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.