Description : 'This witty book reveals the humbling vastness of our ignorance about the universe, along with charming insights into what we actually do understand' Carlo Rovelli, author of Seven Brief Lessons on Physics and Reality Is Not What It Seems In our small corner of the universe, we know how some matter behaves most of the time and what even less of it looks like, and we have some good guesses about where it all came from. But we really have no clue what's going on. In fact, we don't know what about 95% of the universe is made of. So what happens when a cartoonist and a physicist walk into this strange, mostly unknown universe? Jorge Cham and Daniel Whiteson gleefully explore the biggest unknowns, why these things are still mysteries, and what a lot of smart people are doing to figure out the answers (or at least ask the right questions). While they're at it, they helpfully demystify many complicated things we do know about, from quarks and neutrinos to gravitational waves and exploding black holes. With equal doses of humour and delight, they invite us to see the universe as a vast expanse of mostly uncharted territory that's still ours to explore. This is a book for fans of Brian Cox and What If. This highly entertaining highly illustrated book is perfect for anyone who's curious about all the great mysteries physicists are going to solve next.
Description : In this issue of Library Technology Reports, Cody Hanson provides a foundation for moving your library into the mobile world. He provides a data-based, comprehensive explanation of why now is the time to get mobile, and gives you the information you need to get started, including what mobile devices are on the market, strategies for launching and implementing a mobile presence, and the problems librarians are most likely to encounter in their endeavor.
Description : Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Description : Create applications for all major smartphone platforms Creating applications for the myriad versions and varieties of mobile phone platforms on the market can be daunting to even the most seasoned developer. This authoritative guide is written in such as way that it takes your existing skills and experience and uses that background as a solid foundation for developing applications that cross over between platforms, thereby freeing you from having to learn a new platform from scratch each time. Concise explanations walk you through the tools and patterns for developing for all the mobile platforms while detailed steps walk you through setting up your development environment for each platform. Covers all the major options from native development to web application development Discusses major third party platform development acceleration tools, such as Appcelerator and PhoneGap Zeroes in on topics such as developing applications for Android, IOS, Windows Phone 7, and Blackberry Professional Mobile Cross Platform Development shows you how to best exploit the growth in mobile platforms, with a minimum of hassle.
Description : Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
Description : This book assumes a basic level of experience with standard web development. If you've used jQuery Mobile before, you're good to go. Otherwise, you can pick it up along the way.
Description : The perfect place to learn how to design Web sites for mobile devices! With the popularity of Internet access via cell phones and other mobile devices, Web designers now have to consider as many as eight operating systems, several browsers, and a slew of new devices as they plan a new site, a new interface, or a new sub-site. This easy-to-follow friendly book guides you through this brave new world with a clear look at the fundamentals and offers practical techniques and tricks you may not have considered. Explores all issues to consider in planning a mobile site Covers the tools needed for mobile design, in particular XHTML and CSS Shows you how to plan for multimedia, e-commerce, and marketing your site, including adding audio, video, and social networking Provides real-world examples and tips to help you avoid common pitfalls If you're contemplating Web design in a mobile world, start first with this practical guide.