Description : Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Description : Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Description : Build an online presence for your business with webmarketing Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization, and web analytics toonline advertising, e-mail marketing, and harnessing the potentialof social media, this team of web marketing gurus brings theirinsight and experience to the table and it's yours for thetaking. Provides invaluable advice for establishing a web presence andgetting your message out with online advertising Zeroes in on search engine optimization so that your site canbe discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understandingof your web marketing efforts Details ways to establish an online voice with blogging andpodcasting Walks you through the potential of social media marketing withFacebook, Twitter, and Google+ Looks at various options for getting your message onto mobileplatforms Web Marketing All in One For Dummies, 2nd Edition showsyou how to get your online name out there so that customers canfind you easily.
Description : If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!
Description : Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Description : From idea to online, your key to great-looking Web sites Your one-stop guide to building a user-friendly site with professional flair Whether you're building a site to keep in touch with others, sell products, or promote a cause, you want to make sure yours stands out in the crowd. This handy reference shows you how to design an accessible site, create graphics and navigation menus, build forms, insert sound and video, and keep your visitors coming back for more. Discover how to Plan, maintain, and promote a Web site Design with users in mind Work with HTML and CSS Optimize graphic elements for the Web Build your site with e-commerce functionality
Description : With Vista, Windows has had an extreme makeover. Many of the features that were old friends in Windows XP now look and act differently. And if you’re thinking of upgrading to Vista but haven’t done it yet, wow — there are eight different versions! How do you know which one to choose? That’s easy — look in Book One of Windows Vista All-in-One Desk Reference For Dummies. Windows expert Woody Leonhard starts off this everything-you-want-to-know-about -Vista guide by helping you choose the version that fits your needs. He follows that with minibooks Two through Nine, each devoted to one specific area — setting up, securing, and customizing Vista, going online, adding cool hardware, getting the most from multimedia, exploring Vista video, and setting up a network. You’ll find out about: Ripping and burning discs of data, music, or movies Organizing desktop files and folders Collecting and editing your digital photos in the Photo Gallery Controlling users, making backups, and maintaining your system Locking down your system to deflect spam, scams, spyware, phishers, and viruses Exploring alternatives to Internet Explorer Adding hard drives, printers, key drives, USB hubs, and other hardware Making movies, adding music to your iPod, and setting up Media Center Covering almost anything you will ever need to know for a long and happy relationship with Vista, Windows Vista All-in-One Desk Reference For Dummies is a guide you’ll refer to again and again.
Description : The leading book on Microsoft Office, now fully updated for Office 2010 Microsoft Office, the world's leading productivity suite, has been updated with new tools. Veteran Office users as well as newcomers will need the comprehensive information in this bestselling All-in-One guide. With a self-contained minibook devoted to each Office application plus minibooks on how Office works together and how you can expand its usefulness, Office 2010 All-in-One For Dummies gets you up to speed and answers the questions you'll have down the road. Microsoft Office is the office productivity suite used around the globe; nearly every business worker encounters it daily The 2010 revision will affect all applications in the suite Eight minibooks cover Word, Excel, PowerPoint, Outlook, Access, Publisher, common Office tools, and ways to expand Office productivity Also covers the new online versions of Word, Excel, and PowerPoint as well as changes to the interface and new tools and techniques Office 2010 All-in-One For Dummies makes it easy to learn to use Office and gets you up and running on all the changes and enhancements in Office 2010.
Description : The future looks bright for Web developers! With Adobe Creative Suite 3 Web Premium, you now have fantastic tools that enable you to create a wide array of content and graphics to deploy on a Web site that is dynamic and easy to maintain. Adobe Creative Suite 3 Web Premium All-in-One Desk Reference For Dummies is a hands-on, easy-to-understand guide to the main features in all the CS3 Web development products. The no-nonsense approach is designed to help you build Web sites by covering the basics of each program—Dreamweaver, Photoshop, Fireworks, Illustrator, Flash, Contribute, and Acrobat—as well as the new features in a clear and concise minibook. You get all the expert guidance you need to: Choose the right tools for the job Create basic HTML Web pages Punch up your pages with forms and frames in Dreamweaver Save Photoshop images for print and the Web Work with text, shapes, and images in Fireworks Understand page layout Use layers, filters, and effects in Illustrator Work with animation, sound, and video in Flash Add interactivity to PDF files in Acrobat Integrate Dreamweaver, Fireworks, Flash, and Contribute with other Adobe products Tackle advanced concepts And much, much more! This friendly guide doesn’t just cover all the new tools in the Suite; it also offers you a primer on Web design as well as insight into how the Suite influences design. Complete with helpful hints on securing your work, Adobe Creative Suite 3 Web Premium All-in-One Desk Reference For Dummies is your one-stop guide to making the most of the Suite and developing for the Web quickly and easily!
Description : Covers Windows XP basics, customization, the Internet, Internet Explorer, America Online, Microsoft Network, hardware, multimedia options, and home networking.