Case Study Ice House Toys

Author by : Marieluise Bruch
Languange : en
Publisher by : GRIN Verlag
Format Available : PDF, ePub, Mobi
Total Read : 41
Total Download : 297
File Size : 44,5 Mb
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Description : Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 70% = 1,3, Edinburgh Napier University, 6 entries in the bibliography, language: English, abstract: Ice House Toys is a company which consists of five shops and one mail-order business. The mail-order operations are situated in a warehouse in Bristol. This building consists three floors, each 1200 square metres. Every year Ice House Toys send three catalogues with about 300 different toys and games, all manufactured in UK, Europe and the Far East. The major of this catalogues is the Christmas catalogue which is sent to 160,000 customers resulting in 22,600 orders with an average order value of £42. The winter and spring catalogues are sent to 90,000 customers. This results in 6,900 orders with an average order value of £23. The stock for the Christmas sales is ordered by the end of July and received in two phases. 75 percent arrives in the first week of October and filled the stock areas to capacity. The remaining orders come after the first 2,500 orders have been processed in the fourth week of November. In 1999, stock with a resale value of £1.1m was ordered. The mail-order operation is divided into three stages: recording, assembly and packing and dispatch. Robin Baker, the Managing Director of Ice House Toys, plans three main changes for the mail-order operation. Firstly, he will do an agreement with a company which sells upmarket children’s clothes. This will lead to 30,000 new names and addresses of customers. Secondly, Ice House Toys will spend further £18,000 on advertising because each £1,000 led to 190 additional orders in the past. And the last future change will be the newly created website. On this the user can find detailed description and photographs of each item. The ordering will be easier because you will have a virtual shopping basket and send your order online to the company. The user has not to print the descriptions and codes. In the trial period the customer’s average order value was £60. Ice House Toys think that five per cent of their existing users will use this service.


Home Of The Brave

Author by : Katherine Applegate
Languange : en
Publisher by : Feiwel & Friends
Format Available : PDF, ePub, Mobi
Total Read : 58
Total Download : 271
File Size : 53,5 Mb
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Description : Kek comes from Africa. In America he sees snow for the first time, and feels its sting. He's never walked on ice, and he falls. He wonders if the people in this new place will be like the winter – cold and unkind. In Africa, Kek lived with his mother, father, and brother. But only he and his mother have survived, and now she's missing. Kek is on his own. Slowly, he makes friends: a girl who is in foster care; an old woman who owns a rundown farm, and a cow whose name means "family" in Kek's native language. As Kek awaits word of his mother's fate, he weathers the tough Minnesota winter by finding warmth in his new friendships, strength in his memories, and belief in his new country. Bestselling author Katherine Applegate presents a beautifully wrought novel about an immigrant's journey from hardship to hope. Home of the Brave is a 2008 Bank Street - Best Children's Book of the Year.


Of Sugar And Snow

Author by : Geraldine M. Quinzio
Languange : en
Publisher by : Univ of California Press
Format Available : PDF, ePub, Mobi
Total Read : 91
Total Download : 717
File Size : 50,5 Mb
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Description : Was ice cream invented in Philadelphia? How about by the Emperor Nero, when he poured honey over snow? Did Marco Polo first taste it in China and bring recipes back? In this first book to tell ice cream's full story, Jeri Quinzio traces the beloved confection from its earliest appearances in sixteenth-century Europe to the small towns of America and debunks some colorful myths along the way. She explains how ice cream is made, describes its social role, and connects historical events to its business and consumption. A diverting yet serious work of history, Of Sugar and Snow provides a fascinating array of recipes, from a seventeenth-century Italian lemon sorbet to a twentieth-century American strawberry mallobet, and traces how this once elite status symbol became today's universally available and wildly popular treat.


Maroo Of The Winter Caves

Author by : Ann Turnbull
Languange : en
Publisher by : Houghton Mifflin Harcourt
Format Available : PDF, ePub, Mobi
Total Read : 10
Total Download : 120
File Size : 40,5 Mb
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Description : Maroo, a girl of the late Ice Age, must take charge after her father is killed, and lead her little brother, mother, and aged grandmother to the safety of the winter camp before the first blizzards strike. Simultaneous.


Peak

Author by : Roland Smith
Languange : en
Publisher by : Houghton Mifflin Harcourt
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 801
File Size : 49,8 Mb
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Description : The only thing you’ll find on the summit of Mount Everest is a divine view. The things that really matter lie far below. – Peak Marcello After fourteen-year-old Peak Marcello is arrested for scaling a New York City skyscraper, he's left with two choices: wither away in Juvenile Detention or go live with his long-lost father, who runs a climbing company in Thailand. But Peak quickly learns that his father's renewed interest in him has strings attached. Big strings. As owner of Peak Expeditions, he wants his son to be the youngest person to reach the Everest summit--and his motives are selfish at best. Even so, for a climbing addict like Peak, tackling Everest is the challenge of a lifetime. But it's also one that could cost him his life. Roland Smith has created an action-packed adventure about friendship, sacrifice, family, and the drive to take on Everest, despite the incredible risk. The story of Peak’s dangerous ascent—told in his own words—is suspenseful, immediate, and impossible to put down.


Dogsong

Author by : Gary Paulsen
Languange : en
Publisher by : Simon and Schuster
Format Available : PDF, ePub, Mobi
Total Read : 94
Total Download : 737
File Size : 43,5 Mb
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Description : A fourteen-year-old Eskimo boy who feels at odds with aspects of modern life takes a 1400-mile journey by dog sled across ice, tundra, and mountains seeking his own "song" of himself.


Guardians Of Ga Hoole 2 The Journey

Author by : Kathryn Lasky
Languange : en
Publisher by : Scholastic Inc.
Format Available : PDF, ePub, Mobi
Total Read : 11
Total Download : 630
File Size : 49,8 Mb
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Description : The second book in the GUARDIANS OF GA'HOOLE series continues this classic hero mythology about the battle between good and evil. This book chronicles Soren's quest for nobility. In the second book in the GUARDIANS OF GA'HOOLE series, Soren, Gylfie, Twilight, and Digger travel to the Great Ga'Hoole Tree, a mythical place where an order of owls rises each night to perform noble deeds. Soren and his group are seeking help to fight the evil they discovered in the owl world (in GUARDIANS #1). After a harrowing journey, they arrive at the Great Ga'Hoole Tree and learn they will need to stay to receive training from the Ga'Hoolian elders. During his time at the Great Ga'Hoole Tree, Soren finds (and then loses) a great mentor and he is reunited with his beloved sister.


The Shipping News

Author by : Annie Proulx
Languange : en
Publisher by : Simon and Schuster
Format Available : PDF, ePub, Mobi
Total Read : 89
Total Download : 830
File Size : 47,8 Mb
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Description : Winner of the Pulitzer Prize, Annie Proulx’s The Shipping News is a vigorous, darkly comic, and at times magical portrait of the contemporary North American family. Quoyle, a third-rate newspaper hack, with a “head shaped like a crenshaw, no neck, reddish hair...features as bunched as kissed fingertips,” is wrenched violently out of his workaday life when his two-timing wife meets her just desserts. An aunt convinces Quoyle and his two emotionally disturbed daughters to return with her to the starkly beautiful coastal landscape of their ancestral home in Newfoundland. Here, on desolate Quoyle’s Point, in a house empty except for a few mementos of the family’s unsavory past, the battered members of three generations try to cobble up new lives. Newfoundland is a country of coast and cove where the mercury rarely rises above seventy degrees, the local culinary delicacy is cod cheeks, and it’s easier to travel by boat and snowmobile than on anything with wheels. In this harsh place of cruel storms, a collapsing fishery, and chronic unemployment, the aunt sets up as a yacht upholsterer in nearby Killick-Claw, and Quoyle finds a job reporting the shipping news for the local weekly, the Gammy Bird (a paper that specializes in sexual-abuse stories and grisly photos of car accidents). As the long winter closes its jaws of ice, each of the Quoyles confronts private demons, reels from catastrophe to minor triumph—in the company of the obsequious Mavis Bangs; Diddy Shovel the strongman; drowned Herald Prowse; cane-twirling Beety; Nutbeem, who steals foreign news from the radio; a demented cousin the aunt refuses to recognize; the much-zippered Alvin Yark; silent Wavey; and old Billy Pretty, with his bag of secrets. By the time of the spring storms Quoyle has learned how to gut cod, to escape from a pickle jar, and to tie a true lover’s knot.


The Red Garden

Author by : Alice Hoffman
Languange : en
Publisher by : Broadway Books
Format Available : PDF, ePub, Mobi
Total Read : 71
Total Download : 284
File Size : 53,9 Mb
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Description : In exquisite prose, Hoffman offers a transforming glimpse of small-town America, presenting more than three hundred years of passion, dark secrets, loyalty, and redemption in a web of tales where characters' lives are intertwined by fate and by their own actions. The Red Garden introduces us to the luminous and haunting world of Blackwell, Massachusetts, capturing the unexpected turns in its history and in our own lives. From the town's founder, a brave young woman from England who has no fear of blizzards or bears, to the young man who runs away to New York City with only his dog for company, the characters in The Red Garden are extraordinary and vivid: a young wounded Civil War soldier who is saved by a passionate neighbor, a woman who meets a fiercely human historical character, a poet who falls in love with a blind man, a mysterious traveler who comes to town in the year when summer never arrives. At the center of everyone’s life is a mysterious garden where only red plants can grow, and where the truth can be found by those who dare to look. Beautifully crafted and shimmering with magic, The Red Garden is as unforgettable as it is moving.


Wenham Lake Ice Company

Author by : Noelia Penelope Greer
Languange : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 33
Total Download : 473
File Size : 43,7 Mb
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Description : Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Wenham Lake Ice Company, operating out of Wenham Lake in Wenham, Massachusetts, USA, harvested ice and exported it all around the world before the advent of factory-made ice. Wenham-lake ice was awarded a royal warrant from Queen Victoria.The company was founded by Frederic Tudor.The company opened a storefront in the Strand, London in the summer 1844. Every day workers would put a large block of ice in the window, and none of the typical neighborhood residents had ever seen a block of ice anywhere before. As a gimmick, the workers would put a newspaper on the other side of the block of ice so that passerbys could read the print through the ice, from outside the store looking into the window.