Description : Relationships are at the heart of every positive human experience. Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone. The most sophisticated leaders and salespeople will pick up on skills that will make them even better, and relational novices will learn skills that can transform them into relational dynamos.
Description : If you're launching a new company or becoming a self-employed entrepreneur, then this book is for you. Small-business Guide to Winning at Web Marketing will help you to understand the electronic and traditional marketing landscapes and show how you can use them to benefit and grow your business. Today's marketing is a lot like playing pinball. It's not a straight shot - you have to bounce around a lot to really rack up the points and since some pins are worth more than others, you need a certain amount of skill and luck to be able to ping them more than once. In this book, you'll learn the game basics, some strategy, and a few tricks, but mastering pinball -- web marketing -- will depend entirely on how long you can keep the ball in play. I've spent 30 years as an entrepreneur - where you do it yourself because you don't have the budget for otherwise. There are thousands of search-engine optimization services that you can enlist, but you should understand the options available. There is so much where you can contribute and this will reduce the financial impact on your company that expensive contractors can have. This book starts with your web site and rolls right on through social media, social bookmarking, blogging, press releases, news announcements, printed material, QR codes, and much more. Don't flounder - you don't have time. Get this book and win at web marketing.
Description : What is the one quality that all successful people have in common? They have mastered the art of dealing with people! Let this book show you how to: Achieve your goals Handle the human ego Become a master conversationalist Make others feel good about themselves And much more! Skill with people is the one essential ingredient for success and happiness at home and in business. "The Art of Dealing With People" gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it. As far as basic principles are concerned, people are all the same. Yet each individual person you meet is different. If you attempted to learn some gimmick to deal successfully with each separate individual you met, you would be face with a hopeless task. Influencing people is an art, not a gimmick. When you apply gimmicks in a superficial, mechanical manner, you go through the same motions as the person who "has a way," but it doesn't work for you. The purpose of this book is to give you knowledge based upon an understanding of human nature: why people act the way they do. The methods presented in this book have been tested on thousands of people who have attended my human relations seminars. They are not just my pet ideas of how you should deal with people, but ideas that have stood the test of how you must deal with people. That is, if you want to get along with them and get what you want at the same time. Yes, we all want success and happiness. And the day is long past, if it ever existed, when you could achieve these goals by forcing people to give you what you want. And begging is no better, for no one has respect for, or any desire to help, the person who constantly kowtows and literally goes around with his hand out, begging other people to like him. The one successful way to get the things you want from life is to acquire skill in dealing with people. Download now and you will learn how.
Description : How to harness your passion, develop your platform, and build acommunity of fans to sustain your micro-business If you dream of launching your own business, but aren't surewhat that business should be, microDomination has theanswer. This new book from entrepreneur and communications guruTrevor Young, shows you how to tap into your particular area ofexpertise and build a small business around what you know and love.No matter what particular subject you're knowledgeable in, from dogtraining to cooking to financial planning, microDominationshows you how to build a brand around yourself and turn that brandand expertise into profits even from the comfort of your ownhome. In the first part of the book, Young uses real-life examples tointroduce you to the businesspeople—or "micromavens"—who are living their dreams and earning money doingwhat they love. The second part of the book reveals thenuts-and-bolts strategies and tactics you can use to emulate theirsuccess and achieve your goal of "microdominating." Includes inspirational case studies and practical advice onstarting a micro-business based on your talent or expertise Features actionable guidance on using content marketing andsocial media to grow your brand and business Written by a leading thinker in the fields of public relations,marketing, and communications If you're stuck in a dead-end job or just dream of turning yourhobby into a business, microDomination gives you a provenplan for turning your passion into prosperity.
Description : The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Description : Student workbook that offers strong math skill instruction. Ideal for homework, tutoring, after-school programs, summer school. Or in-class review and practice.
Description : Describes how to get the most out of digital cameras, Photoshop Elements, iTunes, iMovies, and other digital equipment and functions using a Mac.