Writing for the Mass Media

Writing for the Mass Media
Author: James G. Stovall
Publsiher: Pearson College Division
Total Pages: 336
Release: 2014-07-23
ISBN: 9780133863277
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Writing for the Mass Media Book Excerpt:

A clear and effective introduction to media writing Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers. MyCommunicationLab is an integral part of the Stovall program. MediaShare allows students to post speeches and share them with classmates and instructors. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material.

Writing for the Mass Media

Writing for the Mass Media
Author: James Glen Stovall
Publsiher: Allyn & Bacon
Total Pages: 369
Release: 2006
ISBN: 1928374650XXX
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Writing for the Mass Media Book Excerpt:

This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. "Writing for the Mass Media" also covers all major areas of media, including the Internet. In addition, its basic and practical approach makes this text an excellent book for any introductory writing course. New to the Sixth Edition A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium. Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing. New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice. An updated Companion Website (www.ablongman.com/stovall6e) and Instructor's Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users. A glossary provides easy access to definitions of terms used throughout the book. Praise for "Writing for the Mass Media" "Stovall's strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students." "For those who are in search of breadth, Stovall's greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall." "Laurence W. Fennelly, Macon State College" "Stovall's text is easy to read and the information is easy to access for any entry-level course in media writing." "Christine Cranford, East Carolina University"

Media Writing

Media Writing
Author: Doug Newsom,James Alvin Wollert
Publsiher: Unknown
Total Pages: 437
Release: 1985
ISBN: 1928374650XXX
Category: Journalism
Language: EN, FR, DE, ES & NL

Media Writing Book Excerpt:

Basics of Writing for the Mass Media

Basics of Writing for the Mass Media
Author: Marlan D. Nelson,George Rhoades
Publsiher: Kendall Hunt Publishing Company
Total Pages: 230
Release: 1986
ISBN: 9780840338471
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Basics of Writing for the Mass Media Book Excerpt:

Writing for the Mass Media Pearson New International Edition

Writing for the Mass Media  Pearson New International Edition
Author: James G. Stovall
Publsiher: Pearson Higher Ed
Total Pages: 328
Release: 2013-10-03
ISBN: 1292055545
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Writing for the Mass Media Pearson New International Edition Book Excerpt:

Now in its eighth edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing students for their future careers.

Writing for the Mass Media

Writing for the Mass Media
Author: James Glen Stovall
Publsiher: Prentice Hall
Total Pages: 234
Release: 1985
ISBN: 1928374650XXX
Category: Mass media
Language: EN, FR, DE, ES & NL

Writing for the Mass Media Book Excerpt:

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

History of the Mass Media in the United States

History of the Mass Media in the United States
Author: Margaret A. Blanchard
Publsiher: Routledge
Total Pages: 784
Release: 2013-12-19
ISBN: 1135917426
Category: History
Language: EN, FR, DE, ES & NL

History of the Mass Media in the United States Book Excerpt:

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Mass Media

Mass Media
Author: James B. Martin
Publsiher: Nova Publishers
Total Pages: 279
Release: 2002
ISBN: 9781590332627
Category: Reference
Language: EN, FR, DE, ES & NL

Mass Media Book Excerpt:

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Writing for the Ideological Mass Media

Writing for the Ideological Mass Media
Author: Nwaokedi Amatokwu
Publsiher: Unknown
Total Pages: 110
Release: 1985
ISBN: 1928374650XXX
Category: Journalism
Language: EN, FR, DE, ES & NL

Writing for the Ideological Mass Media Book Excerpt:

Essentials of Mass Communication Theory

Essentials of Mass Communication Theory
Author: Arthur Asa Berger
Publsiher: SAGE Publications
Total Pages: 224
Release: 1995-07-05
ISBN: 1506338186
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Essentials of Mass Communication Theory Book Excerpt:

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Creative Writing For Mass Media

Creative Writing For Mass Media
Author: M. H. Syed
Publsiher: Unknown
Total Pages: 322
Release: 2006-01-01
ISBN: 9788126124251
Category: Journalism
Language: EN, FR, DE, ES & NL

Creative Writing For Mass Media Book Excerpt:

In Fact, Journalism And Mass Media Deal With A Wider Range Of Information Its Collection, Writing, Editing, And Publication. Again Creative Writing Is A Process. It Is A Hard Work. It Is A Technique And Certain Guidelines Should Be Followed To Improve The Writing Skill.The Vital Information Is Gathered Herein Under Twelve Chapters, Namely Introduction; Creative Writing; Writing Techniques; News Making; Purposeful Writing; Perfection Of Job; Specialised Writing; Writing With Objective; Writing For Periodicals; Feature Writing; Role Of Technology; And Richness Of Material; Etc.

Mass Media Education in Transition

Mass Media Education in Transition
Author: Thomas Dickson
Publsiher: Routledge
Total Pages: 296
Release: 1999-08-01
ISBN: 1135674337
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Mass Media Education in Transition Book Excerpt:

Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at all. The continued consideration of and reaction to these issues will have a significant effect on media-related education and its associated practices. In Mass Media Education in Transition, Thomas Dickson gives careful consideration to the state of media education and its future directions. He provides a history of mass media-related education as well as an overview of the major issues affecting media education at the end of the 20th century. He incorporates the visions of media education leaders as to the possible directions the field may take in the next century and includes in his discussion information that has been previously unknown or not readily available to media educators. This volume provides a broad view of the major issues affecting all aspects of media education: print and broadcast journalism, advertising, public relations, and media studies. It also offers detailed insights as to the possibilities that lie ahead as the field continues to develop--a new professionalism, or a return to a prior vision of media-related education, or possibly something quite different.

Writing for Mass Communication

Writing for Mass Communication
Author: Earl R. Hutchison
Publsiher: Addison-Wesley Longman Limited
Total Pages: 474
Release: 1986
ISBN: 9780582290334
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Writing for Mass Communication Book Excerpt:

Public Relations Writing

Public Relations Writing
Author: Donald Treadwell,Jill B. Treadwell
Publsiher: SAGE
Total Pages: 521
Release: 2004
ISBN: 9780761945994
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Public Relations Writing Book Excerpt:

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Getting the Message Across

Getting the Message Across
Author: Maria Braden,Richard L. Roth
Publsiher: Houghton Mifflin College Division
Total Pages: 352
Release: 1996-10
ISBN: 9780395716236
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Getting the Message Across Book Excerpt:

This introduction to the concepts and techniques of writing for the mass media offers detailed instruction on information gathering, organization, and writing for print and broadcast journalism, public relations, and advertising. Braden and Roth use examples from their extensive professional experience in the mass media to explain similarities and differences among the media and provide thorough writing instruction. Getting the Message Across combines an enlightening instructional text with a hands-on practice book and AP and broadcast style guides.

Introduction to Journalism and Mass Communication

Introduction to Journalism and Mass Communication
Author: Finlay Webb
Publsiher: Scientific e-Resources
Total Pages: 332
Release: 2018-11-20
ISBN: 1839472901
Category: Electronic Book
Language: EN, FR, DE, ES & NL

Introduction to Journalism and Mass Communication Book Excerpt:

Mass communication is an inter-disciplined domain. It can't understand as stand alone subject, because it deals with society and culture at one hand and technology at the other. Thus this book was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. In recent times mass media has grown as a widespread industry which is working all over the world. Here in this book it is the sincere effort of the author to put the matter and facts, myths and realities all in a lucid manner. This book is designed keeping in view the average reader and beginners as well. This book will quench the thirst of knowledge in this field and it is the sincere hope of the author. If it proves to be of little value to the readers, all efforts and hardships of the author will amply be awarded. This book is created for the needs of students relating to the area of journalism and mass communication. As social contexts and milieus undergo changes and get increasingly complex, journalism too undergoes transformations, and gets ever more crucial to the running of a society. In such a scenario, it becomes imperative that one considers the import journalism carries, and how the issues and problems in it are central to how we perceive the world.

Exploring Mass Media for A Changing World

Exploring Mass Media for A Changing World
Author: Ray A Hiebert,Sheila Gibbons
Publsiher: Routledge
Total Pages: 376
Release: 2017-10-23
ISBN: 1136694129
Category: Language Arts & Disciplines
Language: EN, FR, DE, ES & NL

Exploring Mass Media for A Changing World Book Excerpt:

Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

Writing for the Internet

Writing for the Internet
Author: Craig M. Baehr,Craig Baehr,Bob Schaller
Publsiher: ABC-CLIO
Total Pages: 224
Release: 2010
ISBN: 0313376948
Category: Computers
Language: EN, FR, DE, ES & NL

Writing for the Internet Book Excerpt:

This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively. * Extended examples apply theories and methods of Internet writing to real-world writing situations * An appendix offers tips for writing, interviewing, and blogging

Media Impact An Introduction to Mass Media

Media Impact  An Introduction to Mass Media
Author: Shirley Biagi
Publsiher: Cengage Learning
Total Pages: 448
Release: 2016-01-01
ISBN: 1305890361
Category: Business & Economics
Language: EN, FR, DE, ES & NL

Media Impact An Introduction to Mass Media Book Excerpt:

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Communism Capitalism and the Mass Media

Communism  Capitalism and the Mass Media
Author: Colin Sparks,Anna Reading
Publsiher: SAGE
Total Pages: 240
Release: 1997-12-08
ISBN: 9781446224830
Category: Capitalism
Language: EN, FR, DE, ES & NL

Communism Capitalism and the Mass Media Book Excerpt:

Colin Sparks provides a challenging reassessment of the impact of the collapse of communism on the media systems of Eastern Europe. He analyzes both the changes themselves and their implications for the ways in which we think about the mass media, while also demonstrating that most of the orthodox accounts of the end of communism are seriously flawed. There are much greater continuities between the old system and the new than are captured by the theories that argue that there has been a radical and fundamental change. Instead of marking the end of critical inquiry or the end of history, as some have suggested, Sparks argues that the collapse of the communist systems demonstrates how very limited and frequently incorrect the main ways of discussing the mass media are. He concludes with a provocative discussion of the ways in which we need to modify our thinking in the light of these developments.