Description : Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.
Description : The professional's guide to writing WOW web content, undeletable email, and virtual conversation. Readers are shown how the constraints and opportunities of net delivery, graphical interfaces, and screen display must shape the way they write content.
Description : Countless real-world model documents contextualized by clear rhetorical instruction and a focus on professional ethics make Writing That Works the foundational standard for professional writing. More than ever, this streamlined twelfth edition reflects the role of technology in the office and the classroom, showcasing the most current types of business documents online and in print, providing succinct guidelines on selecting the appropriate medium for your document, communication, or presentation, and giving advice on landing and keeping a job in today’s economy. Now also available as an e-book, Writing that Works offers robust but accessible coverage at an affordable price.
Description : The Business Writer's Companion is an easy-access guide to the most common types of business writing and communication by a dedicated author team with decades of combined academic and professional experience. It places writing in a real-world context with hundreds of business writing topics and more than 60 sample documents. Always anticipating the needs of today's business writers, the sixth edition includes updated information on the technologies that are integral to workplace writing and offers tips about professionalism.
Description : "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group “There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.
Description : An alphabetically arranged resource provides information on the business writing process, appropriate grammar, and correct style usage, in a volume that includes sample writings and new coverage of current technology. 10,000 first printing.
Description : "In a variety of disciplines, students and professionals need to be able to write public policy in a manner that inspires action and change. David Chrisinger, who teaches introduction to policy writing and research design to graduate students at the Bloomberg School, and around the country, offers a step-by-step guide to actually plan, organize, develop, write, and revise public policy. Public Policy Writing That Matters will help students and professionals overcome the default writing style to merely "explain" and teach them to write an effective piece of policy that includes complex data, clear messages, and, most importantly, has a significant impact. A nice blend of real examples from public health, education, social sciences, and environmental studies, including both good and bad writing, make the author's hands-on approach inviting and enjoyable for students and professionals. This practical, concise guide will not only aid students throughout graduate school but will also remain a reference they consult as they move through their professional careers in government, education, public health, public affairs, management, and social work. Since beginning this project, Chrisinger has also become a go-to consultant for congressional staffers and instructor of policy writing around the country. His successful approach to teaching is captured in this book"--